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Paul Abrams

Paul Abrams

Posted: August 3, 2008 08:00 PM

The McCain Strategy Is Vintage Karl Rove, the Media Loves It, and the Obama Camp Is Not Taking It Seriously Enough


There is a plausible argument that no one has so negatively impacted the lives of the American people and the world as has Karl Rove. Not only did he elect an incompetent, not only did he misuse the White House to further his goal of a permanent Republican majority, but he has destroyed the American political dialogue.

The mainstream media, interested only in ratings, has lapped it up. What simpler and inexpensive way to cover a contest whose outcome has profound stakes for the entire world than to treat the nonsense as important. Fox "News," interested only in electing Republicans, has presented it as, to quote Rove himself about the outing of Valerie Plame, "fair game."

The Obama Camp seems not to grasp fully what is going on. Responding in logical, measured terms that rationally pushes back on McCain's ads, they are missing the emotional side of the attacks that is the determining factor in 98% of decisionmaking, and, thus, voting.

Using mockery McCain is trying to undermine, at the level of emotions, Obama's charisma and the passions his candidacy stirs both in the US and around the world. Obama ought to begin by reminding people, "these are the same people, using the same tactics, that brought us George W Bush, and look what a disaster he is."

In the Democratic primaries Obama used one very successful strategy of calling out the tactic, thus bringing it to peoples' consciousness, rather than leaving it buried in the emotional side of the brain. Hillary's "the sky is going to open" attempted mockery did not take hold, and she did not pursue it, in part because much of the primary electorate would not have tolerated it.

But, the McCain people do not care about much of the Democratic primary electorate. They want to undermine Obama, so their guy does not appear to be as lame as he actually is. Early in his career Rove and his people promoted death in the form of cigarettes. Then it was Bush. Now, it's McCain. They do not stop on their own, you have to stop them by making the price they pay too painful to continue.

Remember the Rove tactic: find your opponent's strength, and attack it. The Rove protégés running the McCain campaign (doubtless with help from Karl Rove) have analyzed Obama's major strength to be his ability to create a movement with passion. Not only can such passion become infectious, it also has the ability to change politics post-election by going over the heads of lobbyists and the DC-insiders to apply enormous people pressure on Members of Congress. The first Earth Day was a good example: 20 million people participated, 7 of the first 'dirty-dozen' pro-polluters were then defeated, and then the new Congress passed, and Richard Nixon (!) signed, the Clean Air Act, the Clean Water Act, the Endangered Species Act, the Marine Mammal Protection Act and the Environmental Protection Act, just to name-drop a few.

Barack Obama can do the same for healthcare, for energy, and for a host of other important endeavors to clean up the mess created by Karl Rove's marionette. That, and a new Justice Department exposing the lies and crimes of this un-American regime, represent an enormous threat to the radical rightwing movement that, incidentally, was spawned as a reaction to the success of Earth Day.

What the McCain campaign is doing is vintage Rove. It is difficult to attack directly for being charismatic, and so they have taken to mockery, Hillary's "sky is going to open" taken to new heights. The same John McCain who kowtowed to Pat Robertson and Jerry Falwell -- different from the John McCain who called them agents of intolerance -- has signed onto this strategy -- different from the John McCain who promised a respectful campaign (the respectful folks were dishonorably discharged).

McCain's mother's characterization of the ads as "stupid" notwithstanding, it will be a terrible mistake for the Obama Campaign to treat it as such, about as "stupid" as the Kerry Campaign strategists deciding they had "answered" the swiftboats in the spring of '04, and thus did not need to respond when they were resurrected in the fall campaign.

Although we would all prefer talking about more substantive matters, most Americans agree with the Democratic Party's positions anyhow. Only by smearing the policy issues (e.g., if you want universal healthcare, you must be for socialism), or undermining the messenger, has the rightwing been able to overcome the natural affinity for Democratic policies.

Successfully parrying the Rovian tactic of undermining Obama's charisma, therefore, needs to be an important point of Obama's campaign strategy. Using the opening provided to counterattack, to make them pay for their tactic, is part of the strategy.

The key is to take it seriously, and that means, REPEAT. And, when the McCain campaign shuts up, keep REPEATING it.

Parry: This is easy. Use themes such as "for the last 8 years, Bush -- with McCain's support -- have lost the respect of our allies. Won't it be great, and powerful, to regain that respect, so the US does not have to go it alone?" (footage of Obama in Europe, speaking to crowds, huddling with leaders). "For the last 8 years, Americans have been ashamed of its leaders. Won't it be great to have a leader again, that has won the respect of both world leaders and the people they represent?" (similar footage). End with more footage of Obama speaking to large crowds: "This is the support we had after 9/11, and then Bush -- with McCain's support--squandered it. To John McCain, it is a big joke, something to mock, and he's spending millions of dollars to belittle me. This time, when you vote, vote as if your whole world depended on it. Because it does."

Counterattack #1: "There's a good reason John McCain does not draw large, enthusiastic crowds...he has nothing to say that George Bush has not been saying, and he does not know what he is talking about when he does".....Show an empty stadium; trot out some of the DNC footage of McCain praising the economic situation. Add to it his gaffes (including Joe Lieberman whispering in his ear), and his statement about the Iraq-Pakistan border..... and his vote for the Iraq War....and then, hit him on his experience, "John McCain claims to have experience, but has it been useful: he didn't know you were hurting economically, he didn't even understand who the enemy is in Iraq, he still has not apologized to the American people for promoting and voting for the war in Iraq"....."why listen to someone who has nothing to say" (still of empty stadium)..

Counterattack #2: Call out Karl Rove, and the McCain people who are Rove's disciples, by calling them, "the people who brought us George W Bush"...talk directly about how their brand of politics has crippled the country from addressing real problems that real people need addressed. End with a picture of McCain along with Rove and the disciples, and the phrase, "John McCain, brought to you by the same people who brought you George Bush".

And, REPEAT.

If the stupidity of McCain's ads lulls Obama's campaign into believing they need not take them seriously, there is a Massachusetts Senator who may have some experience to suggest otherwise.

There is a plausible argument that no one has so negatively impacted the lives of the American people and the world as has Karl Rove. Not only did he elect an incompetent, not only did he misuse the ...
There is a plausible argument that no one has so negatively impacted the lives of the American people and the world as has Karl Rove. Not only did he elect an incompetent, not only did he misuse the ...
 
 
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HUFFPOST SUPER USER
InfosolutionWiz
06:50 PM on 08/04/2008
******McCain Changes his mind where ever the political wind blows!

Electing a Politician that Spill out Bold Face Lies, gaffes and Flip Flops after FLip Flops send's a VERY Bad Message To Young People and The Rest of America, that we Expect Nothing ethical from our elected public servants, and its okay to lie and mislead despite the facts. It also demond strates that we do not Care About The Future and Direction of America!!
06:27 PM on 08/04/2008
rove may be the architect but limbaugh and sons have done the dirty work the last twenty years.

obama needs to mention limbaugh as much as possible. until Dems go after the talk radio monopoly or at least recognize that it does the groundwork for all the swiftboating they will continue to play politics without a front line.

limbaugh is the flag bearer for the GOP, not mccain. the talk radio monopoly he leads does the groundwork and prepwork for everything the gOP wants to do. it plays an essential part in determining what is and what isn't acceptable in the rest of the media by doing the uncontested repetition and prechewing the GOP talking points as well as intimidating the established media when they 'go too far'.

obama could gain much by mentioning limbaugh every press conference he has, and refering to limbaugh as the symbolic leader of the GOP. maybe it can help shame the rest of the media for usually being on teh same side as limbaugh. otherwise, until the talk radio monopoly and the major part it plays in managing politicians and keeping the country in denial is recognized, progressives will continue to reel under an invisible 2x4.
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dhassl
Father, Husband, family
03:20 PM on 08/04/2008
i COULD NOT AGREE MORE; when MCcains campaign LIES about Obama ( the fake photo op with the troops in Germany) Obama should SHOUT BACK -- STOP LIEING TO THE AMERICAN PEOPLE. We have had 8 years of BUSH . MCCAIIN lies ( Iraq ties to Al Queada, Yellow Cake from Nigeria) no more LIES. CALL THE BASTARDs LIARS. Please do not back down to the cynicism of the MCCain Campaign:

Come back with a comercial that States the following:

McCain thinks its a Joke that 10's of 'Millions of new voters find Hope in a new direction for America;
McCain pokes fun at the those that believe America will be better off than the Failed policies of the BUSH /MCCAIN era.
MCCAin makes a joke out of the Millions of people around the world that want the American ideals to once again lead ourNation.

MCCain thinks its a Joke to believe in Hope for America's Future:

BUT We don't .. WE believe the best of American Ideals have been stepped on by the Bush/ Mccain doctrine.
We believe in HOpe for a Better America.
We believe we Can do better than the Bush / McCain failed poliices

YES WE CAN.
01:40 PM on 08/04/2008
Brilliant. You are outlining a strategy, which the Obama camp should adopt immediately. How do we as interested by-standers get his camp to see the obvious?
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HUFFPOST SUPER USER
trubluelefty
Left of Left
01:36 PM on 08/04/2008
Excellent and I hope that the OBAMA campaign is tuned in because today was terrifying for an Obama supporter. Hearing Thom Hartman on Air America made it clearer what this policy is all about and I worry greatly that we will manage to get snowballed by this. He pointed out the Moses clip and what they are doing. People who have read the Left Behind Series (not me for sure) would know what they are trying to do to Barack. Calling him "the one" and pointing out that he is the anti Christ. Thom is running a program to log on to his website to figure out how to fight this stuff... Scary
01:35 PM on 08/04/2008
I know Hannity, O'Reilly et al. would love to jump all over Obama if he went negative, but come on! think of the possibilities. Rove's doing his MC Dance, Bush giggling maniacly and talking about the haves and the have mores, All of Bush's gaffes, hand holing with Saudi sheiks, Watch this drive, a ticker speeding from zero to over 4 thousand lives and shots of the carnage the Iraqis have had to endure, shots of streets and towns littered with foreclosure signs, oil prices signs, etc. and near the end McCain carrying Bush's water, sound bites about the war, Bomb Bomb Bomb Iran, all with the Beatles "Day in the Life" music coming to a cresendo, then one word - Change - Photo of Obama surrounded by people shaking hands - people of all races, ages, classes, etc. Voice over. Fin.

You could do several different versions of the same advert. There's plenty of McCain gaffes and sinister Bush./Rove stuff to go around..

I'd like to see a flip flopper add on McCain too. Obama can take the same tack as McCain. "it's not dirty smear tactics, I'm proud of these ads. I think they ask a legitimate question about the direction, if any, McCain wants to take this country, etc."
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hardlyhikin
My micro-bio is mt for a reason
01:37 PM on 08/04/2008
And what about the tax cuts vis-a-vis the national debt?
Obama needs to hammer home the fact that the national debt has nearly doubled under Geoge Bush and his tax cuts for the wealthy; same thing during the Reagan years. Two hundred plus years of American administrations ran up deficits of about three trillion dollars, eight years of Bush and eight years of Reagan have tripled that debt to about 9 trillion dollars.
Republicans want us to believe those tax cuts are creating jobs and growing the economy but the facts tell a different story; Bush's adminstration may be the first administration to actually LOSE jobs, it was very close in it's first term, did better early in it's second term but we are losing so many jobs now that we MAY end up with a net loss of jobs for the full two terms. I don't believe there have ever been enough jobs created during Bush's two terms to actually make up for our growth in population during the same period. Seems to me any job creation has been in India, China, Southeast Asia, etc. Certainly not here.
And McCain wants more of the same. How much more of these policies can our economy sustain?
01:16 PM on 08/04/2008
You forgot when McSame went to the market in Iraq saying that it was safe for an American to stroll around there. (With like a whole brigade protecting him.)

That's what sunk his campaign during the primaries and I think its about time to remind the American people of that debacle.

And yes-repeat, repeat, repeat, wash, rinse, repeat.

Rove needs to be swiftboated to jail.
12:37 PM on 08/04/2008
That now famous picture of McCain hugging Bush with an ecstatic expression on his face is all Obama needs to put in his political advertisements. Just show it over and over and over........ until it comes immediately to mind whenever the name "McCain" is mentioned. Maybe even more effective would be to sandwich that picture between McCain gaffes. Heaven knows there are plenty from which to choose.
10:57 AM on 08/04/2008
Tom, those are all excellent ideas for political ads! The campaign should hire you to script and storyboard their commercials! Absolutely direct hits, and also the right direction to head in!
12:50 PM on 08/04/2008
spot on...
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SamEllison
I feel so clean!
01:23 PM on 08/04/2008
Tom?
10:51 AM on 08/04/2008
And so if the fact that millions adore Obama is a bad thing in the mind of McCain, he must feel that way about John F. Kennedy. And he certainly must've felt or may still feel that way about Martin Luther King...Ol' Johnny's track record does bear fruit to the his true feelings about Martin Luther King since it took forever for his state to recognize 'Martin Luther King' day.
12:22 PM on 08/04/2008
Good suggestions. Run clips from JFK and RFK speeches and the cheering crowds.
10:40 AM on 08/04/2008
It's like this: all the GOP ever says is complete s$#t, but if the MSM says "hey, let's only report on the non-lies, or let's report on *how the GOP is lying*" then the conservatives whine that the MSM is liberally biased. So what happens? The MSM reports on whatever the GOP says as if it's reasonable debate and somewhat factual and not utter s$%t. The media has to be factually biased, and if conservatives can't offer and facts or reasonable debate, then the media is just going to look liberal and deal with it. Way to place the blame on everyone but yourselves, conserves.
10:34 AM on 08/04/2008
Calm down, hon. It's all under contol. The adults are back in charge. No need to be afraid.
Rove and his tactics ain't worth poo, and no way should Obama's campaign be following their lead. McCain and his campaign can continue to scream and holler and insinuate and lie til the cows come home - no one with a shred of sense is buying it. Let them keep on down this track until it blows up in their face --shouldn't take too long now .
12:36 PM on 08/04/2008
There are a LOT of voters in this country without a shred of sense. Believe me..I am a senior ctiizen, female from Ga. so I should know. Middle class and working class people here have been expecting that trickle down affect fo 8 years but if they were halfway intellegent, they would see that it has been trickling up. What Obama needs to do is to run an ad picturing McvCain on talk shows saying there are WMDs, that Saddam nd Al Queda were in cahoots, that it would be a short ar with few casualities, that we would be greeted with flowers and pen arms, etc etc. Then ask if we want a Commander in Chief" who has been so wrong about everthing and doen't even know the geograph of the region nor the cultural history. He isn'r EQUIPTED to lead.
HUFFPOST COMMUNITY MODERATOR
biglover
01:50 PM on 08/04/2008
I wish I were as confident as you are. You underestimate the stupidity of the people who actually go out and vote.
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HUFFPOST SUPER USER
mosh
10:14 AM on 08/04/2008
But by going seriously negative doesn't Obama risk tarnishing the very thing that makes him different - his integrity? Isn't that why the campaign is not taking the low road?

Otherwise I would agree - Obama needs to aggressively attack McCain on the issues and only tangentially on character. He needs to be talking about why McC is not the man for our times. There is certainly room for attacking him taking the low road.
11:39 AM on 08/04/2008
What would tarnish his image is to engage in character assassination.
What I have suggested does not do that.
Instead, it points out Barack's positives in his overseas tour to parry the negatives McCain is trying to make of it. The counterattacks make the point that McCain has nothign to say of any interest to anyone, and that he has hired the people who brought us GWB.
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HUFFPOST SUPER USER
mosh
03:10 PM on 08/04/2008
Thanks for the reply - I meant to say "'without' taking the low road" in my post. So I think we agree.
HUFFPOST COMMUNITY MODERATOR
biglover
01:52 PM on 08/04/2008
Obama is dammned if he does and damnned if he doesn't. The media will rip him no matter what. Let's face it, big media is owned by the corporate giants and they don't want him to win. Even if the print media were telling the true story, how many people do you know who read the newspapers these days and if they do, they are probably more pro obama than not so who's getting the message.
10:06 AM on 08/04/2008
O is taking these attacks VERY seriously. Did you see the press conference on Sat. where O was accused by a reporter of attacking Daddy Warbucks because he replied to about 5 negative ads with a truth telling ad? He was accused of playing the race card and the media spent days discussing it instead of other issues.

Don't jump on O, who wants to discuss what's important for americans, when the press is so tawdry that they only care about ratings. Don't say O is not taking this seriously, because that's a lie. If the media can get their head out of their collective butts before Oct., maybe we can focus on the issues. Because J o h n LIED when he said he'd keep it civil, and the media is loving it. Why else give him constant free air time discussing his ads instead of his flawed politics and policies?

Don't you dare make this out to be O's problem. He's being hit from all directions and the casualties will be the american public if we don't wake up and deal with the truth.
11:15 AM on 08/04/2008
But "being hit from all directions" IS Obama's problem. He's a friggin' Hit Magnet.

And responding is NOBODY else's job BUT his.

And about McCain "LIED when he said he'd keep it civil," when were you born? Of course the GOP will go as negative as needed, and BTW, Obama LIED when he said he'd take public financing. Cancels out, sorry.

Dems better quit whining about "the MSM", Rove, flawed politics, and get tough, and YESTERDAY.

THis doesn't mean lying, or bending the truth even. It means getting a new attitude, one where it isn't noble martyrdom to get your ass kicked, but it IS honorable to DEFEND yourself with iron resolve as need be.

In other words, Liberals, if you are the only ones to keep turning the other cheek, the GOP will rip your FACES OFF!
12:27 PM on 08/04/2008
I really don't understand your anger at the author of this column. The chances that certain segments of the American public will "wake up and deal with the truth" is just about null. Just look at the polls. I find it totally incredible that forty-something percent of the people in this country say they are going to vote for McCain. Talk about masochism!! Bush and the Republicans have s++t in our faces for 8 years, and all those people are just dying to smell that wonderful smell yet again. At least half of the people in this country don't vote based on the facts, but vote because they heard some one liner in a political ad that validates some bias they have always possessed. That's why negative ads work, and why the Republicans use them. When people get into that voting booth, they're going to hear "Obama (Osama) is a untrustworty foreigner. Don't vote for him. "That's how they got George W. into office.

The only option is to play the same game: to totally trash John McCain and shout loudly about every hypocracy he has ever committed, every flaw of personality he has ever displayed, every stupid inconsistency he has ever uttered, and to show lots and lots of pictures of him kissing Bush's ass. In general, the Democrats should condition people, by using every subconscious trick in the book, that when they hear the name McCain, they will feel fear and disgust in their hearts.