It's Tuesday evening near Temple University's campus as Rosella Eleanor LaFevre, 20, sits in the nearby Dunkin' Donuts jotting down ideas for the next installment of MLTS magazine.
The first issue, for now available only online, has been well received by its intending audience: women. MLTS standing for Most Likely To Succeed, is a magazine aimed at "providing readers with the know-how and help they need to do just about anything they wish".
Anyone who questions the wisdom of LaFevre's launch into on-line publishing should consider that she's been able to launch each issue for less than $30; has amassed an impressive amount of journalism experience for her mere 20 years, and sees her work at MLTS as more than just being an editor.
"One of the things I'm trying to do with MLTS is give my friends, and eventually readers, more platforms to do what they want to do and find more avenues toward that profession," LaFevre said. "I love journalism, so for me it's about the journalism, but also about helping people."
In addition to covering fashion, beauty and entertainment, MLTS aims to provide advice to help each reader get the most of her education, career and relationships. When LaFevre is not found in a quiet setting; she is seen traveling to different boutiques, picking up different clothing to either review or feature in a photo shoot.
Graduating from Girls High school in June of 2009, LaFevre knew that she wanted to take up journalism as a major. While in high school, she served as her school newspaper's Editor-in-Chief, doing the layout and gathering content.
During the summer of her junior and senior year at Girls High, LaFevre was able to participate in an Urban journalism workshop at the Philadelphia Daily News, where her interest in journalism began to further blossom. There, she was not only given the chance to interview celebrities and attend press conferences, but also network with professional journalists such as, Temple University professor, George Miller.
"I met George during the workshop and just loved his writing from the Philadelphia Weekly and just decided that I had to go to school with him and have him as a professor." She added with a laugh. "But also because Temple is a great place for anyone who is interested in journalism."
When arriving at Temple, LaFevre was able to land a position at The Temple News, the university's student run newspaper.
Once deciding to start MLTS, she stopped writing for the Temple News. It was during that same time that she came up with the title and had begun the initial photo shoot with help from photographer, Michelle Elaine Hannon.
"It wasn't until July of last year when I began thinking seriously about actually doing my own magazine," she said, taking a quick sip of her iced coffee.
Originally, she had planned on just making MLTS an online magazine, but once comments started pouring in about the cover model, Jessi Teich, she decided to look into on demand printing.
Though with every publication, LaFevre admits; she has had some trouble. Whether it has been learning the business side of running a magazine or gathering girls for cover photo shoots. And then there's schoolwork. Each semester, she takes on five classes, in addition to a job at Temple's Psychology department where she does office work.
"My day usually starts off by waking up," she said smiling. "My classes usually start at nine, and I'm pretty much busy throughout the day. It does get kind of tricky when trying to juggle all of this, but I don't know, I have just always been flexible."
During the official launch of MLTS LaFevre rushed home and began jotting down ideas for further issues, sending out emails into the late hours of the night, then awaking sleepily the next morning just to do it all over again.
"One of the difficult things is recruiting," she said. "I have two editors so far, I've had no luck getting others. "
LaFevre says that she has gotten a lot of people interested, but not all of them follow through. Though, this is not dampening her spirits.
She hopes to carry MLTS with her through and after college, and to one day join a non-profit that has a mentoring component to it, so that she can connect her readers with the fields that they're interested in.
"I love doing this and I really have no regrets. If anyone is interested in doing something like this, college is the best time to start."
This post has been modified since its original publication.
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