It's hard to believe that at 38 (almost 39) Lance Armstrong is still on a bike and competing in one of the toughest sports: The Tour de France. This will be his final ride, unlike Cher there won't be a comeback for him after this. Age will prevent that given the nature and the demands of this race. So why am I writing about biking in a book marketing piece? Well, they really do have more in common than you might think so bear with me for a minute, hop on your own bike and let's go!
The Tour de France is a 21 day trek across 2,200 miles in France through some of the most beautiful countryside in the world. The trek takes riders up through the treacherous Alps and across elevations as high as 6,000 feet. Many new to the Tour are surprised to find out that it's more than just "peddling a bike," it's about strategy, focus, preparation, and a team of exceptional people with one goal in mind: winning the "maillot jaune" (the yellow jersey) and cycling with it through Paris and down the Champs- Elysees.
Here are a few creative spins taken from the Tour that might just help you stay on track with your book marketing campaign:
- Gather Your Team: In cycling, the team is as important as the team leader. Teams are comprised of "domestiques" (French for servants). The domestiques are there to support the leader with one focused goal in mind: winning. When you gather your team, make sure they are the best and make sure everyone understands their goal. Also important: appreciate your team because every cyclist knows that no one gets to Paris alone.
And finally, have a good product. Lance's team could never reach the success it has without an exceptional leader. If your book is less than it should be, or not up to par, there's no marketing plan in the world that will make it successful. If you need to take more time to make it perfect, take that time. You'll be glad you did. Then when you're ready, you can launch your own literary "Lance Armstrong." An exceptional book and an exceptional team, together you'll get your own "maillot jaune" as you sail onto the roads of Paris. Wishing you publishing success!
AME supports the Livestrong Foundation which was founded by Lance Armstrong to support cancer survivors and those living with cancer. Get your own yellow Livestrong bracelet today! To learn more about this foundation click here: www.livestrong.com