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Duke-Wisconsin Championship Sets Facebook Record

04/08/2015 05:02 pm ET | Updated Jun 08, 2015

While there's no word on how Mark Zuckerberg's March Madness bracket fared, Facebook reports that Monday night's Duke-Wisconsin finale became the most talked about NCAA Men's Basketball championship game ever on the platform.

All in, the championship showdown saw more than 4 million people generating 9 million posts, comments and likes on Facebook about the game, with 1.3 million unique People Per Hour posting, commenting and liking during the game's final hour.

Over the tournament's three weekends, Facebook tallied 24 million people generating 76 million posts, comments and likes related to March Madness. Meanwhile, Twitter reports that tweets about March Madness were viewed over 9.1 billion times from March 15 through April 6.

Monday night's final between Duke and Wisconsin was the most-talked-about NCAA Men's Basketball Championship Game on Facebook ever, with more than 4 million people generating 9 million posts, comments and likes on Facebook about the game, worldwide. Overall, this year's NCAA tournament drove more conversation than Facebook has ever measured for the event, with more than 24 million people generating 76 million posts, comments and likes globally on Facebook related to March Madness between Selection Sunday (March 15) and Monday night's Championship Game (April 6). This year, in a first for Facebook, we are taking a closer look at the audience in the US, identifying key moments across the entire tournament when engagement peaked, as measured by the number of People Per Hour (PPH) participating in the Facebook March Madness conversation. The biggest moment overall was the final hour of the Championship Game, which saw 1.3 million unique People Per Hour posting, commenting, and liking related content.Facebook's data team looked at the volume of conversation during the tournament, along with the top social moments, demographics, and states where March Madness was discussed most. Top Moments:1. Duke wins the NCAA championship game2. Duke advances to the championship game 3. Wisconsin advances to the Final Four 4. Michigan State advances to the Final Four 5. Round of 64 beginsTop Demos:1. Women, 25-342. Men, 25-343. Women, 35-444. Men,18-245. Women, 45-54Top States:1. California2. Texas3. Ohio4. North Carolina5. KentuckyNote: Over a third of active Kentuckians on Facebook participated in the conversation about the NCAA Men's Basketball Tournament from March 15 to April 6.

Posted by Sports on Facebook on Tuesday, April 7, 2015