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Phil Bronstein

Phil Bronstein

Posted: August 30, 2010 05:41 PM

Are Bikini Baristas 'Bad Feminists?'

What's Your Reaction:

I won't Iditarod my way into the spectacle of Sarah Palin appropriating feminism as her very own dogma. But it's just one recent example of women having what can be most diplomatically described as a classification problem.

Men are lucky they don't have to deal with this much. "Boy toy" is the most degrading male label that shows up in the tabs these days. But for women, it seems the lines between empowerment and degradation continue to move around like it's 1959 (blame Mad Men if you're macho enough).

Today, the Iranian state news website called Carla Bruni-Sarkozy, the French First Lady, a "prostitute." Former supermodel and current activist, maybe. And someone who, coincidentally, just called for the release of an Iranian women sentenced to death by stoning for adultery. But how did hooker get thrown in there?

Maybe we can get Mr. Ahmedinajad to define his terms. That would help on the nuclear thing, too.

Locally, women and their roles have also been pushed up into the news. In Fremont, women in bikinis are serving coffee at a drive-through, including a 16-ounce "C-Cup" for $1.85. Heh.

The jokes are bad but the business, Your Coffee Cups, is whipping competitors and raising fat tips for the servers. "I have more time for myself," San Jose State student and bikini-ist Samantha De la Cruz told the Oakland Tribune. As added value eye candy, she makes twice what she used to earn selling wood at a Lowe's store.

Does that make her a "bad feminist?"

In the Pacific Northwest, where all coffee entrepreneurial hustles, including this one, seem to start, the Trib says there have been reports of servers flashing customers for bigger tips and customers doing the same for better thrills. Not in Fremont, the owner and servers insist. "They don't make you feel like a stripper," says another bikinista, Rosanne Ortiz.

Which, even if they did, might not be such a terrible thing, according to a new study from the University of Leeds, right across the channel from Ms. Bruni.

Most British lap dancers surveyed said they chose to work in that, uh, position, because they earn more. They are "motivated by career and economic choices, not coercion," the report says. One in four has a college degree.

University of London professor Dr. Belinda Brooks-Gordon told the BBC that "one of the most striking things (about the study) is job satisfaction and of course the money. With the money they can earn they can work shorter hours and combine it ... with undergraduate ... and postgraduate education."

We might consider that a "student/stripper" category on the resume. And just when it seemed the whole Madonna/Whore cultural thing had been beaten into hackneyed obscurity by more realistically complex formulations about women.

Dr. Brooks-Gordon also said she'd be OK with her daughter dancing in laps because "as a mother, I'd want my daughter to choose whatever she wants to do in good working conditions and safe environment."

On the same show, club owner Peter Stringfellow (OK, there's a decent joke in there somewhere) compared his lap dancers to Hollywood performers who wait tables while waiting for acting jobs. His employees "can be socially clever. They have to be smart. They're not dummies."

What an endorsement.

So where is the precise tan line between nuturing empowerment and sexual degradation

Thank God some borders are still painfully clear. Last week, feminine hygiene company Summer's Eve stepped in sexist poo with its ad urging women to have deodorized privates if they wanted to get a raise at work. Lissa Rankin, an ob/gyn and author of What's Up Down There was asked by the company some months ago to be a spokeswoman for Summer's Eve's new "empowering" campaign. She declined. Good move. Now that she's seen the "hiring tips" ad, she writes on her blog, "Yikes. I swear, it's the opposite of empowering." But women and others "made such a stink" that Summer's Eve pulled the ads not already in print and fled to Twitter for apologies all up and down.

Maybe the ad campaign would work better in Iran.

 

Follow Phil Bronstein on Twitter: www.twitter.com/PhilBronstein

 
 
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07:54 PM on 08/31/2010
Not an original idea...Hooters, But, coffee, tea or Me?
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06:52 PM on 08/31/2010
"So where is the precise tan line between nurturing empowerment and sexual degradation?"

The line is when a woman is forced to do these things or feels forced to do them because she is unable to make a living wage in some other way. If the woman is having fun and earning money and freeing up time for school or family, where's the degradation?

My daughter's friend who stripped for college tuition money thought it was a blast to work one night a week and have no outstanding bills when she graduated.
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edejan
05:14 PM on 08/31/2010
Everthing in our society has become sexualized. Why? Because sex sells and our "culture" is all about being a comsumer. No wonder many countries hate our culture and want to destroy us. Women (and men too) should not be so willing to let themselves be used in that way. Does it pay more...probably. But prostitution (the oldest profession) has always paid more than dignified work. Maybe we don't care any more about self-respect and respect for others. My generation of women fought hard to win our places in society and the workplace, but today's young women are sliding right back into second-class citizenship. The economy probably has an effect to because in all poor societies, women must prostitute themselves to survive and support a family. Our country as a whole needs an infusion of moralty and ethics....things which are so lacking today.
03:51 PM on 08/31/2010
Let's face it, boobs are among the most powerful forces in the country. Boobs with your coffee fits right in to today's America. I don't think these boob coffee women are worried about feminism and whatnot. They're working and just trying to get by like the rest of us. If I were a woman with big boobs, I'd use them to my advantage too.
billstewart
Not a micro-biologist
01:29 PM on 08/31/2010
I was really annoyed when they opened up that coffee place - it's tacky, and it's disrespectful of both women and men ("Hey, guys, you can look at *boobs* while you get your coffee, heh heh").

It's on my way to work, and it replaced the drive-through coffee place I'd usually stop at for my coffee fix. There's a less convenient Starbucks, or there's the 7-11 for regular coffee and doughnuts.
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12:43 PM on 08/31/2010
All men objectify women, unless they objectify men or something else. It's an ability men have more than women. That's just fact. Men and women think differently. It seems to me these women are controlling the objectification.
11:29 AM on 08/31/2010
We exploit men's bodies all the time. Just take a trip to your local construction crew. This has always seemed a false argument to me. I guess it's the nature of how the body is used that some object to, but the last I checked, employment is "at will" meaning no one is being forced.

I rue that the feminist movement grew out of the religious movement. It has injected false body loathing/lusting/etc into the equation.
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HUFFPOST COMMUNITY MODERATOR
Fightnmad
There isn't a fig leaf big enough
04:05 PM on 08/31/2010
"We exploit men's bodies all the time. Just take a trip to your local construction crew."

jOemOmma
****************

I must ask: 'How on earth can half a dozen plumbers' cracks be considered sexy?'

;)
04:21 PM on 08/31/2010
HAHA, lol... youch! I need to scrub my inner eye now :P
04:28 PM on 08/31/2010
Eh, some plumbers' cracks probably look alright, I'd imagine.
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inmyhumbleopinion
Vote third party.
11:22 AM on 08/31/2010
This conundrum isn't going to go away until women are paid decently and equally for their brains and not their bodies. Couple this post with the one posted yesterday about the study that a full 15% of working women have slept with their bosses to get ahead (and I would bet it's more--these are only the ones who admitted it), and this old-fashioned feminist is about to throw in the towel.

Sexuality is a powerful tool (weapon?) and many women use it to their financial and social advantage. Some people call that smart. I call it a step backward on the road to true equality.
11:14 AM on 08/31/2010
Phil, It's such a good point you bring up- what IS happening to feminism? It's certainly changed since the 19702, where- to be a card carrying feminist- you had to cut your hair, burn your bra, and deny all things feminine. In 2005, I started "Owning Pink" as an art series of uber-girly images painted with beeswax. I was inspired by a friend of mine whose wife was 7 months pregnant with a little girl, and when they visited me at my birthday party, Stephan said, "My little girl is never gonna wear pink. Red, blue, green, yellow- but not pink. She's going to be a feminist. She could be president one day!" So there I was, decked head to toe in pink. I put my hands on my hips and said, "You tell your daughter she just has to OWN PINK." And a movement was born. Today, many feminists want to reclaim their power without giving up the feminine. To truly be a feminist means being authentic in all walks of life. For some, that means burning your bra. For others, it means pink boas. As far as I'm concerned, true feminism means the power to choose- blue suit or pink sundress, career or stay-home parenting. So how does a bikini barista fit into it? I'm not sure. I guess it depends on the intention of these women. If they find it empowering, well, I guess I say more power to 'em!

Lissa Rankin, MD
11:09 AM on 08/31/2010
How about TV with Americas Next top Model, or using Meghan Fox or any ad with a scantily clad titilating spokeswoman ( thought words are not usually a strong point )

Or Hollywood when the role would call for a matronly middle aged woman...

and Sarah Palin does terrify you as she is the face of feminism these days and not Pelosi or Fonda
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kapalabhati
Lokah Samasta Sukhino Bhavantu
01:58 PM on 08/31/2010
Or how about the term "matronly middle aged woman?"
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06:46 PM on 08/31/2010
Hey, we matronly middle-aged women have been called worse.
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mommadona
I paint. I blog. Therefore, I am.
06:36 AM on 08/31/2010
It's a man's world. Disgustingly. Could you imagine how beautiful and truly elegant it WOULD be if women ran it? I can.

http://www.youtube.com/watch?v=9eawRgxuGX0
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12:44 PM on 08/31/2010
Hell to me.
05:36 AM on 08/31/2010
Mr Bronstein, methinks feminism as an ideology perished with the last episode of Dynasty many moons ago.

It is interesting that in your piece you refer at length - if also looking slightly askance - to the situation in Britain, where people are much less concerned than Americans with such archaic notions as "female empowerment" and "liberation".

You see, women on that continent are already free, and have been so for some time.

It might be helpful if the US were to emulate its European cousins in this regard.
12:13 AM on 08/31/2010
I would rather deal with the "sex sales" mentality & the negative things that come along with that (causing problems with womens & girls body images etc..) than EVER deal with living in a place like Iran!!!!!
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gevan
big dubya
11:05 PM on 08/30/2010
If you have seen any TV in the last thirty years you would perhaps notice that "sex sells". Whether or not a feminist is 'bad' or 'good' is something to work out between the beholder and the beholden. When we project our own feelings on to someone else just beware of the pitfalls. In life we learn that no matter what we do, it will end up somehow 'wrong'.
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BoyInBOYCOTT
09:53 PM on 08/30/2010
It does make questions about cup size.....awkward

As a gay man, unless they have some hidden beefy shirtless men in there, it ain't gonna get me in the drive thru.
06:21 AM on 08/31/2010
Write up a business proposal.

Million dollar idea.
07:58 AM on 08/31/2010
The downside is that there's a 10-minute wait time if you want cream.