iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Phil Cooke, Ph.D.

GET UPDATES FROM Phil Cooke, Ph.D.
 

What Harold Camping Got Right

Posted: 05/23/11 12:11 PM ET

The deadline has passed, the world has survived, and radio preacher Harold Camping was denied his apocalypse. All mainstream, orthodox Christians disagreed (including myself) with Mr. Camping's prediction. We believe that the Bible is right when it says that only the Father knows the day and time of His return. For Camping's followers however, it took 6pm Saturday to see that once again he got it wrong.

But let me tell you what he got right:

Getting the message out there.

Over the last few months, a remarkably tiny group of people have done a brilliant job sharing their message with the world. Inaccurate, wrong, or wacky -- they have told their story far better than major Christian denominations, mega-churches, and supposed "media" ministries have done. I travel more than most people, and I've seen their billboard campaign in cities like Los Angeles, the full page ads in major newspapers like USA Today, people handing out handbills outside subway stations in New York, mobile advertising, personal word of mouth, and more. It may not be the most creative or brilliantly designed, but at least it's unified and strategic.

All from a fringe radio preacher that 99 percent of Americans had never heard of six months ago.

In the meantime, what has the rest of the Christian world been doing to get their their message out?

The Methodist's seem to be trying to redefine church itself. Their advertising campaign "Re-Think Church" (can't remember that one, huh?) was more interested in social justice, in a vain attempt to appear relevant.

It's tough to find anything from the Episcopal Church, even though they've had a denomination-wide ad project since 1979 that seems to have resulted in an "advertising collaborative." They did try their warm and fuzzy "I am Episcopalian" series, but you don't remember that one either, right? At least on YouTube you can find a video of an Episcopal Bishop talking about "honoring your spiritual journey" -- whatever that means.

The Presbyterians haven't been sharing their message much lately, because they seem to be far more interested in making sure we all know that they're ordaining a handful of gay, lesbian, and transgender pastors. Apparently, appearing inclusive is more important than actually sharing a message of salvation.

Catholics seem to be more intent on just bringing back their lapsed members with their "Catholics Come Home" campaign.

The Baptists? Forget it. They can't even decide on a logo. After all, how are you going to agree on a common message nationally, when you can't get two Baptist churches in the same town to agree on what it should be?

The bottom line is that most of these anemic efforts are so focused on trying to convince us that Christians are "just like you" that they've completely lost any unique, compelling, or provocative message about the life-changing experience of following Jesus Christ.

So when it comes to telling his story and getting that story heard, fringe radio preacher Harold Camping and his small band of followers have embarrassed the largest denominations, churches, and Christian ministries in America.

This morning, his story was on the front page of the Los Angeles Times -- and most likely every other major paper in America. His story leads CNN and other news networks today. His story is being talked about on Twitter hashtags, blogs, social media sites, and on the street.

Why? Because Harold Camping and his followers really believe their message. When that happens, you're not afraid to spend money, creativity, passion, and energy to make sure your story impacts people's lives.

It's just a shame that it's the wrong message.

And even more of a shame the rest of us have done such a poor job of getting the right one out.

 
 
 

Follow Phil Cooke, Ph.D. on Twitter: www.twitter.com/philcooke

 
 
  • Comments
  • 102
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2 3 4  Next ›  Last »  (4 total)
photo
HUFFPOST SUPER USER
detroitblkmale30
Wise Men Still Seek Him
08:36 AM on 05/25/2011
The comparison between this guy and the few deonominations he mentions dont even compare. First of all all this guy had to do was say the world was ending on a date and why. Thats it. Thats news right there. Throw up some billboards stream on your radio. news and media inevitable pick it up. Is the news and media going to pick up a message of salvation? No. Of course not. Its not analogous. This guy wasnt even trying to really save anyone. Its alot easier to be the leader of a cult, with no authority over you

Sure you can argue he did a better job getting his message out than the denominations. He also didnt have any competition, any internal impediments nor any complexity.
photo
HUFFPOST SUPER USER
UnderTheHedgeWeGo
Show me some evidence.
11:10 AM on 05/24/2011
He "got his message out" because he spent huge amounts of money making himself the object of ridicule. Try spending millions of dollars on a sincere campaign advertising the empending invasion of earth by aliens form Beta Reticuli and you will get 1) nut-ball followers and 2) national recognition in the media as a walking, talking joke. The tone of your article is "Oooo, so close. Just think what you could do with a 'Good' message". No, not really. You seem to have entirely missed what it was that made the message interesting.
08:28 PM on 05/24/2011
Agreed, and the shame is, Camping's money is now spent, on nothing more than temporary advertisements, which made his religion a laughingstock. He singlehandedly furthered the cause of athiesm. Meanwhile, another church may have spent that money on, say, a medical clinic in Africa. This article points out that getting out a 'message' is superficially important, while ignoring that many congregations actually spend their money improving the world we live in, which may have a deeper importance, and brings value to that religion.
photo
HUFFPOST SUPER USER
Albertmum
Did IQ's just drop dramatically?
06:01 PM on 05/26/2011
I agree. Think of the shelters that could have used that money to feed and house people in need. Nah, that would be too 'christian'.
09:57 AM on 05/24/2011
ha ha ha... Now camping is saying that it is October when it will end and the rapture has started already (we just can't see it) - how convenient.

When is dan the birdman going to come out and say he was wrong? http://danthebirdman.me or is he floating off the coast still? ha ha ha
01:12 AM on 05/24/2011
Unfortunately most of my experiences with "Christians" is that nearly everyone is a cult unto himself. This guy is no different. Each has his/her speculation on the Bible and each is exclusively self righteous.
This user has chosen to opt out of the Badges program
photo
01:05 AM on 05/24/2011
Crazy fundamentalists ARE focused - very focused.

It's all the fairly sane people who agonize over trivialities like "social justice" and "inclusiveness" - which I notice are treated with barely-concealed contempt.

Interesting.
12:02 AM on 05/24/2011
Rapture = Ruptures anything, a tornado.
Houses, cars, people taken out sweeping them into the sky.
Trumpet sounds = Tornado Sirens.
Apocalypse = Whole area destroyed.
Harold Camping prediction happened in Joplin. 5/23/11
photo
Rador
And so it goes.
01:20 AM on 05/24/2011
Survey says, [Annoying buzzer sound]!
This user has chosen to opt out of the Badges program
photo
hornedcog
Tax Tea Now!
11:48 PM on 05/23/2011
They placed apocalyptic billboards in Israel, Jordan and Lebanon. When will Christians embrace and promote peace and tolerance rather than seek validation of their piety.
photo
HUFFPOST SUPER USER
JayyVee
It's not about Politics, it's about Morals..
11:36 PM on 05/23/2011
Or as Bill put it best a few weeks ago..

'I want to see a billboard sign go up after the 21st that reads'

'Jesus has stood me up for the last time. I'm not hanging out with him any more.'
photo
HUFFPOST SUPER USER
JayyVee
It's not about Politics, it's about Morals..
11:34 PM on 05/23/2011
This shows 2 things:

What one person is capable of if they put their mind to it.

and

The damage one person can do if they put their mind to it.
10:21 PM on 05/23/2011
Wow. I read this ready to slam yet another unqualified dismissal of Camping's theology from a materialist, atheist, or worse, but you really hit the nail on the head.

You're exactly right. The church needs to be about getting out the right message, and soon. It's calling number one.
photo
HUFFPOST SUPER USER
edgraham
There is no magic
09:57 AM on 05/24/2011
Shame that the right message is only a fairy tale.
photo
HUFFPOST SUPER USER
UnderTheHedgeWeGo
Show me some evidence.
11:15 AM on 05/24/2011
"The church needs to be about getting out the right message"

I can almost here the huge collective "yawn" that will produce.
photo
HUFFPOST SUPER USER
Daleri Rileda
Jungle Jargon
06:05 PM on 05/23/2011
We can be sure this whole rapture thing is full of false expectations. How do I know?

It was the same thing that happened the first time around when the Israel was expecting Messiah to come and save them from their Roman oppressors.

Impure people were expecting a holy God to be on their side.

It is the harsh reality. Do we really think that we are that much holier than the people around us so that we will be air lifted to safety while the rest of the world suffers and dies from all of the plagues and natural disasters?.

There is not even a concensus as to when the Lord will return in relation to all of these events. What if it is after everything has happened? We need to be ready to go along for the ride, at least to some extent and we need to be concerned with holiness and purety instead of telling our neighbors that we will be saved from all these disasters.

"One will be taken and the other will be left." Which one was taken and which one was left? The righteous are suppose to inherit the earth.

Some things to consider. Not all evangelicals believe in the kind of rapture that is described for lack of scriptural support.

We need to be walking with our feet on the ground and really, actually be saved from corruption through the sanctification that is by the Spirit and faith in the truth.
10:27 PM on 05/23/2011
Well said, Daleri, but i have to ask...would we have recognized the King being born as a baby in an obscure town based on the OT prophecies? Those prophecies must have seemed confusing back then, especially without the indwelling Holy Spirit before Pentecost.

There is plenty of evidence in scripture for the concept of a rapture or "snatching away." As much or more than what's in the OT for the coming King to be born as a baby. Jesus is coming as a thief in the night...Camping's major oversight.

Being holier than others comes from being justified by God through the blood of Christ. It's available to all who accept it, not just a chosen few...another Camping mistake.
photo
HUFFPOST SUPER USER
Daleri Rileda
Jungle Jargon
02:51 AM on 05/24/2011
The point is that the blood of Messiah has to result in a change to make a difference.

We are not just saved "positionally". We are actually and truly sanctified by the Spirit and faith in the truth so that there is a change in our hearts. Without sanctification, no one will see the Lord.

What makes the difference in us is the truth that we speak and that truth is what sanctifies us by the power that His word has to persuade us to want to do all of the right things.

Hindsight is 20/20 vision. Malachi said the Lord would suddenly show up in His Temple, (before it was destroyed).The character of the Lord is something that people should have noticed. It takes someone of character to know someone of character.

It is not going to make a difference to us when the Lord comes. We have to be ready. We have to have the Light of the Lord burning in us regardless.

Why stand gazing? We have things to do. Speculating is futile.
06:04 PM on 05/23/2011
Harold GO AWAY! Why dignify this stuff? Its a freak show. 50 years of this guys twists and turns has not humbled him in the least. His 1st retort (In Shock) revealed his arrogance...." This is BIG.....really?
No! Harold this isn't big. You simply and stealthily took power at Family Radio. After removing or pressuring fellow teachers to leave,"THE FLOOR WAS ALL YOURS." Take your medicine. GO AWAY!
photo
HUFFPOST SUPER USER
Albertmum
Did IQ's just drop dramatically?
06:07 PM on 05/26/2011
As Jon Stewart said (I am paraphrasing) on the Daily Show, according to the actuarial table, this guys on his last leg anyway.
08:46 PM on 05/26/2011
Friday the 13th......Jason is HARD TO KILL!
GHarry
Kitty wrangler
05:28 PM on 05/23/2011
It's odd that Camping's prediction was widely ridiculed, but similarly outlandish stories within "mainstream religion" are hardly ever mentioned. If people want to believe in the childish fantasies of religion, that's their business. Fortunately more people nowadays believe the professors of Mideast history who point out that the Bible is merely a cobbled-together collection of myths, tribal histories and various political rants from the Roman era. The story of Jesus is very similar to other "savior myths" that were popular at that time, and many of them included a promise to return someday and scoop up the worthy for a trip to heaven. What's really outrageous is that American taxpayers are forced to subsidize this enormous fantasy machine -- which is hugely profitable for some smooth operators -- and that many of our laws are based on these religious fantasies.
photo
InTheSouth
Member of Reality-Based Community
01:26 PM on 05/24/2011
I so agree with your comment and would fan you again if I could. For myself, I am still waiting for King Authur to return and rebuild Camelot! What folks will swallow -- it's amazing.
04:44 PM on 05/23/2011
The problem with getting the message out is that the message is messy. One reason for Jesus is that he was a living example, a living witness. Consider Thomas, who did not believe his peers when they told him that Jesus was alive, but had to wait and see for himself. The Gospel is very good news indeed, but it is difficult to convey in a sound bite. These days an awful lot of people do not have patience for any message that takes more than 30 seconds to communicate. Camping's prediction got lots of airplay because it was short and easily supported or disputed. Spirituality is a journey, not a destination, and for many of us, it is neither a short nor simple journey.
photo
Chikkipop
Emergency Cancellation Archimedes
07:43 PM on 05/23/2011
Camping's prediction got lots of airplay because it was looney, and it was very specific and testable, unlike most religious claims.

The author of this article seems not to understand that definitive nonsense will always get more attention -- and ridicule -- than vague, untestable nonsense.

On a busy street near where I live there is a billboard about the power of prayer, and down the street there is one about the coming rupture; you can guess which one I stopped to take a picture of.
04:44 PM on 05/23/2011
So how is a religion going to separate publicity from the wacky stuff they believe? You must realize that is their product, and the more attention it gets, the more clearly people will see them for crazies, just like Camping. I mean, just look at the stuff the Catholic clergy wears. You'd think people would know instinctively to keep their children far away.

Now if Vivid Video were to go non-profit, and declare porno a religion, THAT might be a workable model.