What time did you ditch your Thanksgiving leftovers to head out for Black Friday shopping? Retailers sure were clever this year; some of them open all of Thanksgiving Day, luring us away from family, friends and the giving-thanks part of the holiday to get a jumpstart on the biggest shopping day of the year. There's really no other way to put it: Black Friday and Cyber Monday are celebrations of excess. Buy two flat screens, get the third half-off.
This year it's time to do something different. Something alternative.
Giving Tuesday, which is tomorrow, will serve nationwide as the day for including charity in our celebrations. Unlike Black Friday or Cyber Monday, Giving Tuesday demonstrates that holiday shopping can be about both giving and giving back. It's time to take stock of our spending habits and make sure they reflect who we really are.
I had a great Thanksgiving last week with my family. I am thankful for the time I was able to spend with them, the delicious food we ate and the general comfort of our everyday lives. That same night, however, a whopping 852 million people around the world went to bed hungry. They do every single night. As President and CEO of Heifer International, this weighs heavy on my heart.
By purchasing a Heifer International alternative gift tomorrow for Giving Tuesday, you can help end hunger and poverty among families in dire need. Heifer offers animal gifts that can transform entire communities. The gift of a flock of ducks, a llama or a water buffalo will lift up a rural family with products like eggs, milk, manure and draft power, enabling farmers to grow their family business and prosper. Additional income can be used for school, medicine or household improvements. We know these gifts really work: since 1944, Heifer has carried out projects around the world producing long-lasting change.
With Black Friday behind us and Cyber Monday in full swing, no doubt you've checked some of your loved ones off your shopping list. You probably saved some money doing it. This year, take those savings and shop for the rest of your list with Heifer's online gift catalog. We've even built a one-of-a-kind Black Friday Savings Calculator, which will take what you saved and tell you which life-changing gifts your savings can buy. Can you believe 79 percent of Americans would rather have a charitable donation made in their honor than receive a gift they wouldn't use? In this age of overindulgence, I can. Choose an alternative gift-giving experience.
Heifer has been the trailblazer in alternative gift giving, and it's no wonder. Our gifts have the potential to bring serious change in the world, and we have the right gift for everyone on your list. You shouldn't have to choose between giving a fun holiday gift and making a bigger difference in the world.
But don't just take it from me. See what some of our supporters have to say:
When you give a Heifer International gift for the holidays, your loved one will receive a beautiful honor card describing the animal gift and its impact on the family that receives it. Sure, we don't offer sales or discounts. There are no BOGOs when you're ending hunger and poverty. But how do you put a price on a life, security or health? A $120 goat, $250 water buffalo or $500 heifer seems a small price to pay for hope and opportunity.
Looking to spend a little less per person, but still want to help save the world? A flock of geese is a great gift at only $20. Honeybees are $30. Or start a women's self-help group for $72. With a Heifer International gift of any size, the "thank-you!" will reverberate far beyond your own friends and family, giving new hope to families around the world.
This blog is part of our #GivingTuesday series, produced by The Huffington Post and the teams at InterAction, 92nd Street Y, United Nations Foundation, and others. Following Black Friday and Cyber Monday, #GivingTuesday -- which takes place for the first time on Tuesday, November 27 -- is a movement intended to open the holiday season on a philanthropic note. Go to www.givingtuesday.org to learn more and get involved.
Read more about how gifts from Heifer International transform lives on the Heifer Blog's What to Give 2012 series.
Follow Pierre Ferrari on Twitter: www.twitter.com/heiferceo