Human food trends have filtered down to the canine world, with kibble as passe as Cheetos and dogs now eating vegan or gourmet meals, indulging in cupcake treats, quaffing specially-brewed beer and -- when it all proves to much -- slimming down with low-carb food and diet pills.
Famous chefs are getting into the dog food business, and home cooks can find hundreds of cookbooks with recipes for everything from carrot muffins to squirrel-shaped cookies. More bars and restaurants welcome dogs with their human owners, offering canine-friendly menus and Yappy Hours.
The driving force in this dog food revolution is style coupled with health, although many dogs get sick when they're switched to these special diets and the FDA has launched an investigation into so-called therapeutic dog foods.
How crazy has the world of dog food become? Even crazier than the world of human food, for many of the same reasons.