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Raffi Cavoukian

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The Environment Is Dead: Long Live Mother Nature

Posted: 05/22/2012 2:53 pm

"Environmentalism has failed" is a statement that deserves attention. It comes from famed environmentalist David Suzuki marking 50 years since Rachel Carson's book, Silent Spring, widely regarded as having sparked the environmental movement.

Suzuki's May 2, 2012 blog (The Huffington Post, rabble.ca) on the fundamental failure of environmentalism is ominous. The world faces not only environmental calamities such as deforestation, coral reef depletion, and freshwater shortages, it is also mired in economic crises and harsh political realities. Despite the promise of "Arab Springs" and the global Occupy movement, we are increasingly in planetary peril. Throughout his life, David Suzuki has been a leading educator on planetary health; his conclusion about the environmental movement's failure must be agonizing. Perhaps that's why his blog offered no new way forward.

What now?

If decades of environmental campaigns produced significant gains but have lost the overall struggle to protect planetary life, that raises key questions:

  • What caused the failure? What is to be learned?

  • What do environmental organizations, supporters and concerned citizens do now?

  • What do we say to children, and to young advocates?

  • Where's the new strategic road ahead?

As a longtime troubadour and ecology advocate, in word and song I've celebrated this bountiful planet and our place in the family of all life. Besides my eco-awareness songs for kids beginning with "Baby Beluga" in 1980, ten years later I also recorded an ecology album, Evergreen Everblue. I've worked with kids of all ages, attended environmental conferences, and met with leading campaigners such as climatologist James Hansen and Green Party leader and MP Elizabeth May, as well as with eminent thinkers across a number of disciplines. I feel a responsibility to briefly address the key questions this sobering moment holds.


What caused the failure?

Primary among the many factors that can be cited is the growth of corporate concentration, power and dominance. This in part may explain the gridlock among nations when it comes to concerted eco-progress. Perhaps it's also been a failure of imagination and language.

The environmental movement failed to change the way we look at the world and our place in it. Even after the 1970 NASA portrait of Earth from space, we didn't learn to feel our interconnectedness and belonging on this planet, third from the sun.

Nature became "the environment": a reductionist term devoid of relationship. The grandeur of Gaia thus reduced and objectified separated us from our Earth Mother. And environmentalism itself became divisive. While environmentalists struggled mightily to save this species/habitat and protect that, activist hubris pitted "environmentalists" against those who were not.

Environmental challenges were hard to ignore. In 1989 in Vancouver I heard Stephen Lewis say that if China and India were to use coal to fuel their exploding economies in the 1990s, what the rest of the world did in carbon reduction wouldn't matter. He was right. Ten years later, United Nations Environment Programme's GEO 2000 Report decried not only a lack of overall progress in environmental protection but also the loss of ground in the 1990s, which UNEP had dubbed "the turnaround decade." That news pained me as much as discovering in 1989 that St. Lawrence River belugas were riddled with toxins at levels found in hazardous waste sites. Or learning in the mid '90s that human breast milk was contaminated with trace amounts of PCBs and dioxins, among the most of lethal poisons. Belugas and breast milk were new canaries in the coal mine.

A word about language: in the press release for GEO 2000, the landmark UNEP report described as "the most authoritative assessment ever of the environmental crisis facing humanity in the new millennium," the fragmented language is in direct contradiction to the report's stated aim of integration, synthesis:

...full scale emergencies now exist in a number of fields. "The environment remains largely outside the mainstream of everyday human consciousness and is still considered an add-on to the fabric of life, says GEO 2000. Furthermore, "Despite successes on various fronts, time for a rational, well-planned transition to a sustainable system is running out fast," says Klaus Töpfer, UNEP's Executive Director. "In some areas, it has already run out. In others, new problems are emerging which compound already difficult situations. [italics mine.]

The failure of words is as simple as it is stunning. To make the very point that "the environment" remains separate from everyday life, why use that same barren term? That environmentalists still make that linguistic faux pas, seemingly oblivious to the irony, is truly baffling.

Small wonder that what has not changed is precisely what must change: "everyday human consciousness."

What do environmental organizations and their supporters do now?

Well staffed large membership eco-NGO's are institutions in their own right, with a culture, modus operandi, and funding strategies with which they compete for tightly contested funds. In a way, they too constitute a status quo. Do they re-invent themselves now? For example, does the David Suzuki Foundation (to which I was a founding donor) close up shop or retool its aims and operations? Will Suzuki reduce globe-trotting, reuse his fame portals, and recycle global success stories into a rich compost of new ideas?

Sustainable advocacy is an art. Like artists, advocates must grow or stagnate. Environmentalism's failure is bound to spur new thinking and action. Online organizations such as 350.org already display an impressive global reach and response.

It's a time for daring. Funders and supporters are seeking out transformation agents and catalytic ideas. They might look to those with bold visions for societal transformation. Organizationally, "less is more" may be the way ahead. Increasingly, people and groups are enjoying a partnering synergy made easy by social media.

What Will We Say to Children and Youth?

This is the hardest question to answer. The three R's won't be abandoned; kids will learn about them and nag their parents. But it's a different kind of environmental education that needs to begin and ramp up at all grade levels. One with connect-the-dots clarity between, say, advertising, consumption habits, pollution and global warming. The young tend to be well informed, although we can understand the impulse to turn away from overwhelming global crises. Yet a great many stay engaged, in all manner of worthwhile pursuits.

As Earth advocates go, children and youth are among the most inspiring. Their words move you to the core. We'll need to encourage and amplify their voices, and to support their right to be heard. We need to hear from them. And listen.

What's to be learned? Where's the next strategic direction?

Is there a financial bailout for our big beautiful planet? Can we say our biosphere is too big to fail? Despite over 20 years of climate stabilization campaigns, in the year 2010 annual greenhouse gas emissions were the highest ever recorded.

Humanity is in a survival crisis -- a crisis of identity, conscience and spirit. Who are we as an evolving species? Do we really care more about money than our children? Or is a collective spirit stirring millions to rally for more just and equitable societies?

We need a lexicon for reframing global issues into a connected whole, a unifying lens "for seeing the world anew": a language of waves, not particles. One that connects and inspires, uplifts everyday life. Can "sustainability," a current buzz word in business and in education, catch on as a moral code of conduct -- in a mainstream movement with children at its heart? Can this be how a shift in consciousness sparks a deep empathy for the present generation and for generations to come?

Students, teachers, families, corporate executives, and media need a thorough grounding in restorative sustainability: an intergenerational triple-bottom-line economy ("bionomy") that fosters social and environmental well-being. Long term rewards must replace growth-obsessed bottom-line fixation. Without economic maturity, we're still on the new Titanic.

Situation critical: the movement to protect and restore Earth's living splendour needs rebranding. Welcome to the post-environment age. Possibilities abound.

We all remember advertising jingles from our youth. If jingles are that potent in selling things, why not use music to move ideas -- sustainability -- in populist language? For a massive movement to win the hearts and minds of billions? Or at least those of a huge critical mass?

Every society's treasure is its young. Since children are multinational and have the most to gain or lose from our response to environmentalism's failure, we can embrace "a culture of respect" for the world's children and their planetary home. Respecting Earth and Child can offer a universal ethic for honouring all of life. Earth-friendly equals Child-friendly, and we all win.

Daniel Nocera's synthetic leaf for storing solar energy is among the eco-tech miracles needing support and accelerated pathways to market. Also worth noting is a recent U.S. drive for "atmospheric trust legislation" by which governments might rise to meet their "public trust" obligation to youth and future generations. These represent glimpses of new ways of seeing possibility and connection.

There is no alternative to a thorough detoxification of the air, water and lands we inhabit. The longer we put this off, the harder it gets for restorative sustainability to take hold. The Gulf oil spill and Fukushima mega-disasters brought little transparency we could trust, and at enormous cost both economic and in public health. In the U.S., the military is the greatest polluter, and there are hundreds of toxic waste sites that need attention. Worldwide, breast milk carries trace levels of PCBs and Dioxins. Only sustainability is a positive vision broad enough to address all of these threats, whose uniquely vulnerable victims are children.

The needed shift in consciousness may yet win the day. In the cold of winter the forces of renewal position tender buds to emerge from the toughest branches in Spring. Nature's dance is mighty. Wildflowers proliferate. With a profound understanding of the King Midas fable we might yet avoid the Midas curse and hold on to all that's most precious. Long live Mother Nature.

Raffi Cavoukian, C.M., O.B.C., is best known as Raffi, renowned singer, author, children's champion and ecology advocate. Raffi's numerous awards include the Order of Canada, the Global 500 Roll, and three honorary degrees. Fifteen million sales of his children's albums, books, and DVDs have sprouted a generation of fans now enjoying Raffi songs with their own kids. An outspoken advocate of commercial-free childhood, Raffi is founder and chair of Centre For Child Honouring.

 
 
 

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06:55 PM on 05/27/2012
Why are people so concerned with our planet's future
Planet Earth will be around for a very long time... We won't.
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03:20 PM on 05/27/2012
I'm an "enviromentalist", however, I'm glad to see the "environmental movement" as dying fad.

You don't tell people now alive that you shouldn't have children, that you have to reduce your standard of living, and that you can't embrace new scientific/technological breakthroughs for earth.

The genie-is-out-of-the-bottle, human beings are here to stay and will continue to have babies.

And like when a child makes a mess, you clean it up; you don't give up the toddler, you don't tell it to take-a-hike and you don't let some stranger come pick the kid up to take with him.

The biggest problem with environmentalism is that its approach and its logic in addressing mankind's problems makes no sense and is a dangerous way people in power can do to hurt folks.

Take for example, the typhoons that happen every year in certain parts of the world.

Instead of blaming these dangerous storms on "global warming" why not design housing that can withstand the torrential rains and the subsequent flooding?

In deserts, like in Sub-Sahara Africa or in the US and Mexico, why not build a project a like NAWAPA that irrigates water from the glaciers of the North Pole?

Working together with those who want to see mankind expand and develop is the way to to go.
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HUFFPOST SUPER USER
Nic the wonder puppy
When life throws lemons, throw them back
01:01 PM on 05/27/2012
Is that father time's wife?
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HUFFPOST SUPER USER
USAFree1
12:16 PM on 05/27/2012
Gaia: We tend to see everything as objects, especially non-human entities. Governments move like molasses on a cold January morning and will not deal with critical problems unless there is a huge crisis. We have too many politicians and corporations that can't see beyond the next quarter, time wise. Can we say the most people really don't care what happens to future generations as long as their lifestyle today isn't interfered with? (I know; don't end a sentence with a preposition.)
10:33 AM on 05/27/2012
The root cause is separation from nature. This includes some religions and many current cultures. There are many indigenous cultures that did not suffer from this. A human centric hierarchy based on dominance and greed is formed. On top is a God who has a human form, then the king or Gov. on down. Domination is established. Everything is beneath and subject to the top layers of the hierarchy including and especially Nature. False economies are established, we pollute we destroy. This is a deadly fiction that we are so immersed in we cannot even see it.
The reality is we are all a part of an interdependent living web of life, everything we have comes from it, we should constantly be learning from it, how to live sustainably and respectfully as one of its countless lifeformes. An attitude of love, and gratitude, needs to be cultivated for being a part of this vast, intensely beautiful and complex living planet.
10:24 AM on 05/27/2012
Great article, and the answer to why people don't care is indicated in how few people read this article as compared to an article on a star's side boob. The corporate consumerist state controls people's brains to implant pro-birth, pro-consumption ideology. Humans are genetically equipped as super-consumers with a penchant for killing and selfishness. It will take a spiritual revolution to change the egoism and cruelty that underlies our culture's murder of the entire biosphere. Read E.O. Wilson's The Social Conquest of Earth for a sobering analysis. Poor earth and all her non-human species.
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HMDMSR
Workers of the world, unite!
09:37 AM on 05/27/2012
Why the failure? Pro-growth economics is instilled into the heads of children at the same time their discussions on environmentalism occur.

Economies are punished if their national populations shrink, but population control is necessary to fixing the planet's problems. Is it possible to idle factories once enough has been produced? No, there is no on/off switch for the economy. Why should that be?

Mass ideologies influence the world's citizens by providing wrong explanations and descriptions for how the world works. Mass ideology separates folks from reality and the important matters at hand.

The basic problem can be expressed this way: We should have an economy for the people, not have people so we can have an economy. The next economy needs to be based on a non-growth model, and it needs to give the economy an on/off switch. Productivity increases have made it so that work hours and production can be reduced. Education needs to be done in a way that helps folks live comfortably; the emphasis on STEM needs to be minimized, and a re-emphasis on those studies that actually educate folks must be made.
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coreten
09:06 AM on 05/27/2012
Why is it not working?...It's very simple really. We keep saying to each other, individually and internationally, "do as I say, not as I do." I am sure that is exactly what we will be telling to our "Children and Youth"....Wait, we ARE saying that to them already.

If you want others to follow suit, you would have to do more than just some lip service.
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Austintatious
09:00 AM on 05/27/2012
The Earth is a "Dead Planet Walking". The arrogance, greed and short sightedness of humankind has already sealed its fate, and the species walking its surface. The human species WILL reap what it sews and get exactly what it is asking for - hell on Earth. The real tragedy, of course, is the misfortune of the other species sharing the planet with such a despicable species as us, for they are the innocent ones.
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OC Surfer
A second is 30 nanoyears.
05:53 AM on 05/27/2012
"Humanity is in a survival crisis."

What a ridiculous statement to make. There is no other species on the planet that has been growing the way homo sapiens is growing. I believe the species with the most biomass is the krill, which the whales effectively farm. But We humans are growing FASTER than exponentially! That's hard to beat.

These are the years when we added a billion people to the planet (after hitting the first billion around the year 1800): 1925, 1960, 1975, 1985, 2000, 2011; and it's estimated we'll hit 8 billion in 2025. Our current 'doubling time' is only 50 years! We could lose a few billion people and STILL be the most 'successful' species this planet has ever known.

This is why the environmental movement is 'failing' - too many of you make statements which are beyond reason and logic. Sure pollution is bad and should be reduced - I can assure you NOBODY likes to breathe smog or drink dirty water - but it doesn't help to get people to do more by either blatantly or ignorantly lying about things like 'humanity's survival.' I truly believe you'll do a lot more good if you tone it down a few notches.
01:49 PM on 05/27/2012
Good post OC ...
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mannyalbite
Repubs nightmare
04:42 AM on 05/27/2012
The problem is much bigger that that and yes,global industrial has a big part in it,but we have fail to look at the bigger problem in the bible is call wolfs dress in sheep's clothed,in the green movement there are those who are in for the money too, I call them green capitalism, also divisions in the green movement,also governments are to big now (big brother) the news are corrupted,and the regular people are struggling just to survive and feed their family's and yes the problem is so much worst and worst , baby's are being born with more problems, more cancer, diabetes, I know the answer but really is to hard and I lost the will I dont even know if I will be here tomorrow all I know is going to get worst and worst and the sad thing is when we here in our own beautiful USA , and the people open their eyes it will be too late so good luck my friends sorry I do really apologized and just going on to google video now make me a drink and listen to the song loosing my religion is not a green song is just how I feel just try to do good that all I can say
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DAE
01:20 AM on 05/27/2012
Global industrial capitalism is the root cause of the environmental debacle we face. There are two alternatives. Socialism, once held out the promise of a rational, humanist socio-economic order. It unfortunately has so far failed to materialize because it has been unable to break the manacles of its pre-capitalist autocratic birthright in Russia and China and the emphasis on industrialization it inherited from capitalism. The rationalization of production without the safeguards of democratic governance created a Frankenstein monster of misguided growth and development in both the old Soviet bloc and now in China. The former was based on an untrammeled military-industrial complex while the latter is based on the unbridled production of consumer goods. Thus the socialist models in the Soviet bloc and China have combined autocracy with a soulless industrialism. On the other hand western social democracy has retained an unsustainable social welfare system superimposed on an industrial/financial capitalist superstructure that can only survive by continued unmitigated growth. Both capitalism and socialism as presently constituted are thus lethal cul de sacs that can only lead to the continued destruction of the global eco-system and the magnificent biodiversity upon which it is built. The Earth is a rare gem that has meaning and value irrespective of a human presence. Which leads to the second alternative and the only truly viable one -- human extinction. May it be swift and painless.
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05:37 AM on 05/27/2012
Sounds like your just suffering a cramp in your imagination. Defining an entire species by its political constructions seems a bit limiting.
There's a theory developed by Julian Jaynes that humans beings weren't conscious in the way we understand consciousness until about 1200 BC. Prior to that time humans functioned with what he called the bicameral mind. Which meant that the dominant left hemisphere of the brain was in charge under most ordinary circumstances and the right hemisphere was only active under unusual or stressful circumstances, and then only as a sort of verbal hallucination such as the voice of the chieftain or king or god. Jaynes suggests the bicameral mind evolved into our modern mind with the collapse of the Bronze Age.
With this in mind why couldn't it be that we are now at a similar critical point in human evolution and perhaps this time we will recognize the primacy of the heart over the brain in our relationships to each other and the world as a whole? Imagine if feeling was valued as highly as thinking. Imagine if we were always obsessively feeling in a way similar to how we are now always obsessively thinking. What would we do? Would it look anything like what we're presently doing? Probably not.
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DAE
11:46 AM on 05/27/2012
Actually I'm a big fan of Julian Jaynes. Read the "Bicameral Brain" way back in the day. So I appreciate your perspective. I'm also a big fan of Teilhard de Chardin who says much the same as you do as regards the emergence of cosmic consciousness with humans serving as the conduit. So yes, I may have been having a fit of nihilism, but we've been putting off the Malthusian dilemma for a couple of hundred years now and if the Great Shift does not occur soon it may well be too late.
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OC Surfer
A second is 30 nanoyears.
06:01 AM on 05/27/2012
Nature will impose a curtailment on the human population. Nothing can grow hyper-exponentially for long in a world of finite food. It's a scientific law as solid as the law of gravity. A collapse is coming, but it need not be swift or even painful - women might just stop getting pregnant so often. It could be easy like air going out of a balloon. But extinction will not happen. Humans have proven themselves to be the most adaptable animals on the planet, bar none.
02:00 PM on 05/27/2012
The population situation is also regional ... nearly 4 billion of the existing humans are in Asia alone. I suppose that's why they eat anything that moves over there.

North American has around 500 million ... a manageable number and the other continents are comparable..

There will be events that curtail population growth, but not to extinction.
02:18 PM on 05/23/2012
its called the lexicon of sustainability, raffi. check out the site.
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lrobb
Gold Standard = four paws and a tail
01:21 PM on 05/23/2012
The complete politization of "environmentalism" was a given the minute someone pointed out it would be expensive. The opposite of "expensive" is "cheap" not "regulation."

If you want people to use less energy, show them how to save money. Possibly the least expensive way to save--and be beautiful at the same time--is passive solar. Speaking only for the South, which is where I live, a house surrounded by overarching deciduous trees on the South and West is lovely. A house with functional shutters and deep porches is lovely. A house with both costs about 30% less on your electric bill.

I am a Green Conservative. I planted more trees in October 2001 for obvious reasons. I started shielding my windows, installed an attic blanket and set the thermostat at 78 degrees in the Summer and 65 degrees in the Winter. The electric company--which tracks neighborhood usage--gives my house the best rating in the neighborhood--even better than much smaller ones.

The best part? My bill is 50% below normal, and I am not funding oil imports from countries which do not like us very much.

I also have a 2006 Prius, but that is a whole 'nother discussion.
01:03 PM on 05/23/2012
should mankind be saved, we have tryed to slow down the killing of our environment over the last 35 years, it has work abit. when you have men like David H. Koch and Charles G. K corporate power is huge. all the Koch's what is all controls taking away, so that they can dump toxic waste and mess up your Mother Earth.