Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust. But with today's evolution of social media, you can more effectively use LinkedIn, Facebook and Twitter to amass a strong network, both business and personal.
While I've used LinkedIn and Facebook for years, I just started tweeting about a month ago and I've enriched and expanded my network more during that time than in the past year. This period has been filled with experimentation and discovery that leads me to the conclusion that Twitter is a more effective networking tool than LinkedIn and Facebook.
There are seven reasons why I believe that Twitter is a better networking tool.
For a social networking and microblogging site launched barely six years ago, it's impressive that there are more than 400 million tweets each and every day. Twitter's membership ranges from thought leaders to business owners, from inspirational authors to hilarious comedians, from policy makers to teens sharing random thoughts and feelings. Some of my new Twitter friends are fitness enthusiasts who motivate me to keep myself in better shape. Often the content is original, engaging and corky - and sometimes laugh-out-loud hilarious - and many times is about news sharing, motivational messages, and educational material.
Since I'm a Twitter rookie, I have made a lot of dumb mistakes. And, as my grandmother Sofia used to tease tell me: "Mi'jo, when you learn to shave, try to learn on someone else's face first." I'd like to share with you these five common mistakes, so you can avoid them.
Leveraging Twitter will undoubtedly expand and enrich your network. I've met many social media experts, authors, and fitness enthusiasts, all over the world. Edmund Lee, who provides tips on leveraging social media and Kerry Hughes, an engaging fitness enthusiast commuting across two continents, who has motivated me to stay focused on my fitness goals and lead a healthy lifestyle.
My good friend Charles P. Garcia, who is fast approaching 400,000 followers, and ranks in the top 200 worldwide, says: "Twitter is a great way to touch people's hearts daily by sharing your authentic self with them. It's like throwing a pebble in a pond, you never know how far the ripples will go."
If you're interested in expanding your network, you can't go wrong with Twitter. You don't need to be a celebrity to have fun and grow your network with Twitter.
Follow Raymond J. Arroyo on Twitter: www.twitter.com/raymondjarroyo