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Rev. Jesse Jackson

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Adidas Shackle Shoe Human Degradation

Posted: 06/19/2012 9:47 am

The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive. Removing the chains from our ankles and placing them on our shoes is no progress

For Adidas to promote the athleticism and contributions of a variety of African-American sports legends -- especially Olympic heroes Wilma Rudolph and Jesse Owens and boxing great Muhammad Ali -- and then allow such a degrading symbol of African-American history to pass through its corporate channels and move toward actual production and advertisement, is insensitive and corporately irresponsible.

These slave shoes are odious and we as a people should be called to resent and resist them. If put into production and placed on the market, protests and pickets signs will follow. Adidas cannot make a profit at the expense of commercialized human degradation.

I spend a good deal of time in America's public schools urging young men and women to pursue academic excellence. Students repeat the phrase -- strong minds break strong chains. Even if no allusion to slavery is intended, chains conjure only negative images. The only things we chain in this society are slaves, prisoners and beasts. This is exactly the kind of mindless commercialism our children need less of -- especially in young urban America where 55 percent unemployment, under 50 percent graduation rates, drugs and violence have them chained to uncertain futures already. We urge the NBA, NCAA, state high school athletic associations, Parent Teachers Associations, coaches associations, players associations and the U.S. Olympic Committee to reject these shoes. African-Americans have made too much progress since slavery to allow any company to profit by selling images reminiscent of our enslaved past.

 

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The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive. Rem...
The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive. Rem...
 
 
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02:36 AM on 07/18/2012
[url=http://www.chaussureslouboutinpascherfr.org/products_all.html]Très bien,[/url] [url=http://www.chaussureslouboutinpascherfr.org/]merci pour le[/url] [url=http://www.chaussureslouboutinpascherfr.org/]partage de cet article.[/url]
02:35 AM on 07/18/2012
Très bien, merci pour le partage de cet article.
10:34 PM on 07/10/2012
Très bien écrit, grâce à partager avec moi.
11:45 PM on 06/29/2012
Dear Mr. Jackson,

A few words if you have a minute. First, to even insinuate that there is such a thing as black people shoes, or white people shoes, or any other people shoes is divisive and a little ridiculous. I come to the conclusion that you must think this as your shoddy attempt at journalism would have the reader believe these are intended to degrade black people. The only way these would have found their way around a black ankle was if that person chose to purchase them, making it a personal choice and not an attempt to oppress a people. Not to marginalize the black experience but there were many slaves other than black slaves. Jews for example were slaves long before your people were taken from Africa, and I'm sure there were others even before the Jews were taken. And there have been many people enslaved in between. If you ever want to bring about the change you claim to represent for equality, for peaceful co-existence between races then you need to learn to pick the right battles, because what you're doing here does not help the cause, it dilutes the message. Only when all of us humans regardless of affiliation concentrate on our similarities will our differences ever become irrelevant. Thank you for your time.
05:00 AM on 06/26/2012
Alright Jesse, get a grip. While I'm not saying that racism isn't still out there I am saying that being constantly vigilant against the more subtle displays of hatred can, apparently, become a zealous paranoia. If you really think that Adidas was in any way "selling images reminiscent of our slave past" then you may need to take a look inside yourself and try and figure out what's wrong with Jesse. Is there anything out there that does not speak to you about hate towards the Black community? After reading this I would have to assume that the answer is no. The only problem I see with these sneakers is that they're gaudy and if we're banning clothing based upon that then there are whole stores that will be out of business in no time (and I will need to re-evaluate whether some of my shirts are racist!)
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davidspeicher
Nieve is not the answer
12:26 AM on 06/21/2012
You talk about sports teams not usimg shoes. I will not watch sports as they are mostly animals anyway.As for chains most people wear them as jewelry. Move on why can we only go back to slavery when American history goes back alot further.
11:31 AM on 06/20/2012
ridiculous. slaves weren't invented in america/africa. wonder if any people enslaved by romans, greeks or persians find these shoes offensive or rather have real problems to worry about.
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davidspeicher
Nieve is not the answer
12:12 AM on 06/21/2012
Agreed it is just fashion. I see people wearong bracelets all the time with chains what about those articles?
10:24 AM on 06/20/2012
I am black and i don't find the shoes offensive but the shackles do make them look ugly.
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davidspeicher
Nieve is not the answer
12:12 AM on 06/21/2012
Agreed lol
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HUFFPOST SUPER USER
Tom Rowland
In Dog we trust
07:28 AM on 06/20/2012
I thought it seemed more in line with the old 70's burnouts that would chain their wallets to their belts so their friends wouldn't steal them...
05:28 AM on 06/20/2012
I read that a woman referred to these finely handcrafted masterpieces as the "Adidas Amistad Originals". That's not entirely accurate, unless..... Adidas agrees to "Givess us free... shoes"
03:22 AM on 06/20/2012
The level of ignorance and insensitivity here is unbelievable. No one can speak on racism unless they have consistently been discriminated against because of their race. Period.
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HUFFPOST SUPER USER
WWZander
Where were you the day the Music died?
05:03 AM on 06/20/2012
Everyone will most likely face some sort of discrimination in their life at one point or another! Could be racial, could be religious, could be your gender, could be your sexual preference, could be your nationality, could be a lot of things!
11:52 AM on 06/20/2012
Have you ever heard the term self-fullfilling prophecy? If you believe something to be true, it is. The other day I was at Macys in the shoe department. In the chair behind me was a black woman wanting to try on a pair of shoes. An employee passed her carrying 5 boxes of shoes rather unsteadily. The woman tried to get her attention but the worker replied "I'll be with you in a moment." and continued walking to the stock room. Once she was out of ear shot the woman said to her friend "I bet she would've stopped for a white woman!" Her friend agreed. The worker was back not a minute later to help her. She just needed to set the shoes down first.

Now, I'm NOT by any means saying discrimination DOESN'T happen. Heck yes it happens, more than most of us care to admit. BUT there are some people out there, of all colors/sex/nationality/sexual orientation who have decided that they are NEVER going to be accepted so they live their lives that way. Honestly, if people spent half as much energy proving the rascist people wrong as they do complaining about them there wouldn't be any black poverty or violence to speak of. The jews did it, and they had half their race wiped out in concentration camps. And they set out to prove that they weren't a lesser race and that they weren't savages. Look where they are today.
06:01 PM on 06/20/2012
If you are not a bigot then this does not even apply to you...like I said before unless you have EXPERIENCED racism in this country over and over again and time again, with no expectations of being discriminated against, you will NEVER know what I am talking about. Just look at how some of these people have commented on this site alone. They are not afraid to speak their real minds due to anonymity. Again, my statement was not directed towards someone who is fair, intelligent and humane towards all human beings. And for the record, I agree with many of your points, I was simply expressing my feelings on the subject just as everyone here has the right to do.
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davidspeicher
Nieve is not the answer
12:18 AM on 06/21/2012
So true lol
02:13 AM on 06/20/2012
I thought the shoes were an attempt to help the police deal with the college & NBA rosters in their towns.
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HUFFPOST SUPER USER
Bryan McGee
01:13 AM on 06/20/2012
Man. Them blacks will whine about just about anything. They are shoes.
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HUFFPOST SUPER USER
WWZander
Where were you the day the Music died?
05:04 AM on 06/20/2012
They didn't have anything else to complain about the day he wrote his blog.
12:13 AM on 06/20/2012
Oh please, your brand of calculated outrage is so 10 years ago. Nobody cares.
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10:01 AM on 06/20/2012
Sure, Jesse, that's the way a company in 2012 makes money - by mocking slavery and insulting African-Americans. Jackson could find "racist-intent" in a loaf of common "white" bread. What's Jackson going to do? Boycott Addidas or peform one of his trademark "shakedowns" until they are badgered into making a huge contribution to his phoney front group Rainbow Coalition? (which is actually Jackson himself). How does a "preacher" get to be a multi-millionaire (like fellow ranting racist Jeremiah "Oh So Wrong" Wright). Oh, and of course Jackson will accuse Americans of outright racism when they defeat the man that brought him to tears in November 2008. Brace yourselves America, because the racism accusations will be flying more than usual this year.
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littlebrowngirl
Brevity is the soul of wit - Shakespeare
10:53 PM on 06/19/2012
I was speechless when I saw these shoes. I had heard about the controversy but seeing the shoes brought it to another level. Unreal.