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Richard Seireeni Headshot

Another Nike Brand Blunder?

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Current TV is reporting that Nike secretly bought or secured rights to a Tokyo park that many homeless Japanese have turned into a sanctuary. According to the story, Nike is evicting the homeless people to build a branded park designed to promote their image and products. Many Westerners may not be aware that Japan has a large homeless problem. The social safety net has not been strong enough to keep thousands of unemployed Japanese off the streets. Many live in tent communities erected on city parks.

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