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Riva Greenberg

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Diabetes' JDRF Tries Shock Ad to Push the FDA

Posted: 11/16/11 11:52 AM ET

This is not a story about statistics, yet I have to start there. It is not a story about a shocking ad that ran in the New York Times and Washington Post, yet the uproar started there.

This is the story of how approximately 150,000 people with type 1 diabetes will die, and one among them, a vibrant, healthy and lovely 17-year-old girl who did die, due to a side effect of insulin.

Insulin, which many think is a cure for type 1 diabetes, is not a cure but a medicine that lowers blood sugar. Sometimes so much, that you die. Did you know that?

This ad ran on Nov. 2 and touched off seismic aftershocks among diabetes bloggers and online advocates.

2011-11-09-JDRF_1in20_Ad.png



Most who read the ad were stunned. Parents who have a child with diabetes were terrified or angered. The emotional-hit prompted many to question such an unbelievable figure: 1 in 20 people (an estimated 2-4 percent and 6 percent in patients younger than 40 years old) will perish from severe hypoglycemia.

Of the estimated 3 million people in the U.S. with type 1 diabetes, that's approximately 150,000 people. That's like wiping out Chattanooga, Tenn. or Rockford, Ill. -- wiping them right off the map.

Aaron Kowalski, Juvenile Diabetes Research Foundation (JDRF) vice president, who's been in charge of hypoglycemia research funding and helped launch, and still oversees, the Artificial Pancreas Project immediately responded to the uproar online.

He said JDRF ran the ad because they want the FDA to understand that tools and technologies, such as artificial pancreas technologies, exist to minimize dangerous low blood sugar; that research shows predictive algorithms can minimize hypos by up to 80 percent.

Yes, life-saving and life-changing tools are, even as you read this, being used in other countries, but not here. Take the Medtronic Veo insulin pump. It suspends insulin delivery
 when a person is already suffering from low blood sugar and is non-responsive. More insulin will drop their blood sugar dangerously further. The Veo has been available for more than two and a half years in over 40 countries. Yet here it is still waiting FDA approval.

Stacy Goodman Died in Her Bed

Four years ago the idea that you could die from low blood sugar became real for me. It was a chilly fall day when I took a train from Grand Central station in New York City to meet Marc Goodman. We sat across from each other in stark daylight in a quiet conference room at his company. He told me about his 17-year-old daughter, Stacy, who upon the precipice of starting her life didn't wake up one morning.

"Stacy was diagnosed with type 1 diabetes a month shy of 4 years old," Goodman began. "We immediately took her to the hospital where she was in intensive care for 10 days. The endocrinologist in the hospital told us how lucky we were that she had diabetes, and that it was going to be cured in three years.

"We raised Stacy to believe she could do anything as long as she did the things that were necessary to have that. When she was young we sent her to a camp for girls with juvenile diabetes. She came back so confident. Stacy played tennis and softball and she was getting ready for college.

"From the day she left the hospital after her diagnosis she was never back in the hospital. She knew her body, knew how to manage it and she had no complications. We were so thankful.

"It's like there never was an event in her 13 years with diabetes and then one morning she didn't wake up. I had seen her that Sunday and we had a great day. The next morning my ex-wife found Stacy in bed not breathing. They said she had a hypoglycemic reaction and her heart seized. They called it 'dead in bed.'

"I had to do something to make some sense out of why someone so young and nice and intelligent, who wanted to be a doctor and find a cure for diabetes, died for no reason. I had to make Stacy's life count, so I created the Stacy Joy Goodman Memorial Foundation. I have only two hopes. That I will be alive when there's a cure, and that my son never gets diabetes."



Most people who know me don't know there's rarely a night I go to sleep without thinking in the back of my head, Will I make it through the night? A chilling aspect of a condition most people think is about not eating candy.

Response to JDRF Ad From Diabetes Bloggers and Advocates

Jessica Apple, who like her husband has type 1 diabetes, wrote in her post, "This Diabetes Awareness Month Tell the World You Aren't Equal." "I've always known the stakes are high. That's the reason when I wake up in the middle of the night, I sometimes touch my husband's forehead to see if there is sweat on his brow. If there is, I wake him to check his blood sugar. That's the reason I cried when I first injected insulin into my thigh before I went to sleep. It wasn't the pain. It was the thought of the two of us sleeping on insulin (and maybe not waking up)."

There's rarely a night a parent of a child with diabetes sleeps without fear. Meri Schuhmacher, a mom of three boys all with type 1 diabetes said, "The world has no understanding of the daily grind and worry that accompanies us day in and day out. One of my boys was throwing up from ketones (a dangerous by-product of the body burning fat instead of glucose) last night and another's blood sugar was 43 mg/dl at 2 a.m." [Below 70 mg/dl is low blood sugar, below 50 mg/dl dangerously low.]

Diabetes blogger Barbra Wagstaff, also a mom of a child with diabetes wrote:

Those who have (type 1) diabetes living in their house are well aware of its dangers. We remind our loved ones to test (their blood sugar) and be in range before driving anything from a bicycle to a motor vehicle. We wake up multiple times throughout the night to test (our children's blood sugar) and make sure that our loved ones are safe. We know that diabetes is a deadly disease.
Impassioned entrepreneur Robert Oringer, who's constantly searching for and bringing to market innovative technologies to make life more manageable for people with diabetes -- and father of two sons with type 1 diabetes -- told me he has a hope and a vision. That first responders -- paramedics, police officers, fire people, schoolteachers -- and the world at large, understand the dangers of low blood sugar so well that anyone will know how to help someone with diabetes who's having a low blood sugar episode.

Those of us who live with type 1 diabetes, and those of us who work as advocates, are mystified at the FDA's slow and disengaged response to medicines, devices and technologies that can help us save our lives.

I haven't spoken to the FDA but if someone wants to contact me, I'd love to hear from you.

Next time you see an ad for diabetes I want you to think about what you're not seeing. The 3 million of us with type 1 who go to bed every night with a faint thought in the back of our head, "Will I wake up tomorrow?" The parents who no longer sleep soundly.

That's why we're anxious for a cure. And until a cure is found, we're still waiting for the tools that will help us and everyone we know with type 1 diabetes not be "1 in 20."


Riva is a requested speaker and the author of "50 Diabetes Myths That Can Ruin Your Life and the 50 Diabetes Truths That Can Save It" and "The ABC's Of Loving Yourself With Diabetes." Visit her website DiabetesStories.com.

 
 
 

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10:15 PM on 11/27/2011
I would never attach one of these to my child. They haven't even invented a remotely accurate Continuous Glucose Monitor yet! How on earth could one permit a CGM to decide when my child would get insulin and in what increments? This is a ploy to get cash of out gullible hopeful starry eyed folks. Even if it worked, which it cannot, why does a huge pharmaceutical company raking in billions of profits needs the charity of little Type 1 kids and their parents in order to manufacture it, after which they will charge them a huge amount of cash for the privilege of using it?
06:47 PM on 11/22/2011
These are the reasons this JDRF ad bothers me:

1. The stats, which are false (http://www.ncbi.nlm.nih.gov/pubmed/10490436 and other follow up studies show on the right side of the page indicate a .2 percent rather than a 20% statistic- perhaps the JDRF misplaced a decimal) scare people, esp church youth group leaders, educators, coaches and parents - they dont want the responsibilty.

2.They my child look like a victim. That is so upsetting.

3. We are on MDI and dont want an AP

4. Even if we wanted to use the AP, no way would I want the FDA pushed into approving it before they made sure it was safe. And I mean safe!!

5. Why should the JDRF be paying a huge pharma company cash to produce this? They are already rolling in profit

6. Why isnt the JDRF concentrating on Smartinsulin, or Research

7. Why isnt the pushing Insurance to let people have more tests strips or at least pushing for them to be cheaper? They cost about a buck each if you dont have insurance and cost 25 cents each if you do.

8.Why isnt the JDRF pushing for the Public Option or socialized medicine in countries that dont have it like the USA? My husband has a great job with great insurance. But it strikes great fear into my heart if thinking what we would do if he lost his job and insurance. The system we have is barbaric!
09:13 PM on 11/21/2011
I do not agree that a drug should be "pushed' through the FDA. However, people need to understand that families with children with type 1 diabetes this is our only hope. We dream everyday that the day will come when our child does not have to poke their finger sometimes 10+ times a day. When we won't get a text from school that says "my blood sugar is 68". That we won't cry every time my pre-teen wants to spend the night at a friends house and I am sick with worry that her blood sugar will go too low. That I will have to stop crawling into bed at night with my daughter simply because I am worried that her blood sugar is low or simply because I am worried. We need this technology and we need it now. Our children's lives are depending on it. Wake up FDA. WHAT IF IT WAS YOUR CHILD.
08:15 PM on 11/19/2011
It's actually even scarier than the ad says. Lots of adults with Type 1 live alone, and if they go low, and there is no one to rescue them, they can end up dead, or survive with brain damage. But the real problem at the moment, as I see it, is that the CGMs are just not that accurate. I have a Medtronic CGM, and in the last 4 months, it has completely missed 4 lows in the 50's that I was either unaware of (caught them because I just happened to test), or barely aware of. I don't even know if I've had other lows that I never caught at all. So I think the push needs to be for more than just the approval of low-glucose suspend -- we need better, more timely and more accurate CGMs. Low-glucose suspend won't help if your pump doesn't know you're low.
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Riva Greenberg
08:43 AM on 11/18/2011
For those wondering about the stat, Laura Houston wrote at the end of her blog story about this ad -http://www.houstonwehaveaproblemblog.com/2011/11/3-1-in-20-nhbpm.html - JDRF President, Jeffrey Brewer's explanation of, and references for, the statistic 1 in 20.
06:03 PM on 11/17/2011
I wonder how many "dead in bed" and death by hypoglycemia patients were using the insulin pump? I can't find a lot of data on that. Is it possible that my risk of dying like this is HIGHER if I use an insulin pump (or my child)? What does the data say?
06:00 PM on 11/17/2011
I was trying to find out how many "dead in bed" or "dead by hypoglycemia" patients were using an insulin pump and how many were taking insulin shots. Does anyone have those data? Could one explanation be that using an insulin pump increases the risk of this happening?
09:08 PM on 11/17/2011
There have been studies done. I just did a presentation that cited approximately a 13% reduction in hypoglycemic events for children ages 2-7 using insulin pumping vs. Lente & Humalog/Novolog. The pump can be turned down an intermediate or long lasting insulin cannot. Maybe google decrease hypoglycemic events vs. "death by hypoglycemia." Use a reputable source like the American Academy of pediatrics. Hope this helps.
08:05 AM on 11/18/2011
I'm comparing this to the recent results of the ACCORD study in persons with type 2 diabetes. The effort was to lower sugar levels to improve heart outcomes. While there was an overall improvement, when someone did have a heart attack, it was more likely to be lethal. The study was stopped. Comparing that to pumps, while there may be a reduction in low BG with a pump, is it possible that when severe events DO occur, are they more likely to be deadly? It should be easy to report: either dead in bed patients or death by hypoglycemia are on insulin shots or a pump. So my question is whether it is more likely (statistically) to die from hypoglycemia if you wear an insulin pump or take insulin shots. What can you tell me?
12:24 PM on 11/17/2011
Piper, the little girl in the JDRF ad is my daughter...and even though it is shocking and painful to read that 1 in 20 will die due to diabetes we MUST make everyone aware of this disease that is robbing our children of their childhood. The life of a parent with a Type 1 child is a life I would wish on no one...never knowing if your child will wake up in the morning, not being able to let them stay overnight with a friend without staying up all night worrying but its even worse on our kids. They have to grow up over night, they have to be responsible long before they should have to. That is why it is so important for FDA to push guidance forward on the Artificial Pancreas. This technology could save and improve sooooo many lives....
06:15 PM on 11/17/2011
I would not want the FDA "pushed" to approve a drug or a piece of hardware that administers a drug (like Insulin) before it is ready and safe. Also, the 1 in 20 statistic is incorrect. If you look at the following study in PubMed as well as the follow ups to the study done in following years (on the right hand column of the page under "related citations", you will see the correct percentage is .18%, not 5%- a huge difference. http://www.ncbi.nlm.nih.gov/pubmed/7554783 However, I admire you and your child for standing up for this cause. We need to all keep working for anything, whether it be a cure, better insulins, better tools, etc, We need to all unite and fight:) So great job!
09:13 PM on 11/17/2011
http://www.diabeteshealth.com/read/1997/07/01/878/hypoglycemia---what-every-person-on-insulin-should-know/ You can see how much the values vary. The reason for that may be age of onset, years of living with the disease etc. The point is that far to many parish and we need better mitigating measures.
11:05 PM on 11/17/2011
But the reality is we are already using "pieces of hardware" (pumps, pens, syringes) to deliver insulin. The first stage in getting to an artificial pancreas is having a pump with low-glucose suspend (LGS) capability. This is where the pump stops delivering insulin when a diabetic's blood glucose gets too low. These new products can make using insulin safer. They may not eliminate all risk, but they can significantly lower the risk.

The FDA wants full-blown trials of this first stage device, in part to level the playing field and in part to provide a road map for manufacturers to follow, in part to make sure a "thalidomide-like" disaster doesn't occur. This approach is great in a theoretical world, where it doesn't cost lots of dollars, lots of time and lots of hospital visits, long-term health loss and yes, possible death to those waiting. There are real world issues that the FDA seems to be ignoring.

Who cares about the statistics? 1 in 20 or 1 in 500? Tonight, I will test @ midnight, 3AM and 6AM and hope I wake up. LGS could provide a life-saving benefit to American T1D's like me tonight, tomorrow night and every night thereafter, but the FDA can't move fast enough even though it is available in 40 other countries. Why?
11:40 AM on 11/17/2011
Thanks Riva,

How will the FDA respond to this ad? Will they respond?

What strikes me about this political ad (face it, this ad hopes to generate enough public support that either our elected officials will ask the FDA to act, or the FDA will feel enough pressure to act before being called on the proverbial carpet) is that the JDRF felt like they had to run it. Never mind the fact that there is NOT a direct call to action (e.g., "Contact the FDA/Congress/JDRF"). I would have thought the JDRF and the FDA would be pretty close, perhaps having regular contact/meetings to discuss what's being done to cure and/or manage the disease better. Apparently not?

Regardless, from what I have read on the FDA website (yes, I have left the FDA my comments). It appears that their process for investigating and evaluating "new" technologies is broken.

No, I don't want untested and unsafe products on the market, but I also don't want tested and safe products kept off the market because the regulatory hurdles are too high. If the FDA feels the safety testing for products like the Veo has not been adequate, they should specifically state what those objections are. Instead, they are treating this as something brand new, untested, untried and unknown.

The current end result is a very high price. Too high for some diabetics.
03:49 PM on 11/17/2011
The JDRF has repeatedly made calls for congress and calls for action. They have consistently pushed our government towards efforts for research to find a cure and at the very least better treatment which is why we have many devices today and efforts towards finding a cure. What they want are better trials and ultimately a safe artificial pancreas.
12:38 AM on 11/18/2011
The FDA made a promise this summer to issue guidance on AP research by December 1st of this year. In conjunction with the ad, JDRF has a petition, linked to on their advocacy page, calling on the FDA to issue guidance as promised, and to do so in keeping with recommendations made by lead researchers. This is an essential component as guidance issued in June by the FDA for research on low glucose suspend technology (like the Veo) failed to do just that. While the FDA did announce its entrepreneurship in residence program, there is concern that it will not adhere to the promised 12/1/11 date for issuance of guidance, which will hurt ongoing research waiting on that for continuation into next phase research. As such, the push for public pressure makes great sense. We must call attention to the importance of and need for continued innovation in better treatment tools, technologies, and research for a cure. I do agree that in some ways JDRF could have done a better job of connecting the dots for us lay people, it took me three days to put all that together...
08:12 AM on 11/17/2011
It's a harsh reality for our children and families that suffer with type 1 diabetes. To sugar coat the disease is doing a disservice to them. Our children have been discriminated against in schools, in public facilities, in play groups and the like. To disenfranchise them, by denying them a medical device, already being used by other countries, is criminal to say the least. The FDA is aware that our children suffer from microvascular, as well as, macrovascular complications, feel sleep deprived because of all of the night time checks, have altered family dynamics, ineffective coping at times or consistently, may not be able to meet their medical needs due to finances, may not be able to hold a job, may have life-long depression, have to play doctor to stay alive, and even with the best of care may die in their sleep. Shouldn't that be enough to make them proceed with the trials for an artificial pancreas? It should have been enough for the FDA to move forward years ago. This add is designed to spur parents into taking an active role in advocating for their child's health and fight for their child's right to benefit from the same treatment being given elsewhere in the world by holding the FDA accountable for their moral bankruptcy. Simply because a disease is invisible to the naked eye does not mean that it does not exist. My child exists. Thank you JDRF for calling the FDA to the table on this.
12:17 PM on 11/17/2011
Well said. Bravo!
03:44 PM on 11/17/2011
Thank you!
09:01 PM on 11/17/2011
thank you for your strength and comment. I am a type 1 diabetic, not a child..but deal with this horrible, scary, horrible disease everyday, like the rest of us. i think too, with the media hype, news always talking and surronding type 2 diabetics (lose weight, exercise, etc..) it takes the light off of type 1 diabetes. Many don't know there is a difference. I heard it said that if 'society really knew what type 1's went through every day, every minute, every second, the management, stress, struggles with everything they do just to survive another day, try to make it through the night and not die..then there would be a cure...because society wouldn't stand for something like this. People don't know..they just don't know how truly awful this disease of type 1 diabetes is, an autoimmune disease that has no cure...!
07:14 AM on 11/19/2011
You're welcome and I am so sorry that this has been so difficult. I agree that people do not understand the difference and there is a lot of emphasis placed on type 2 while type 1 is shoved in the corner. That's why an add like this is necessary. People really just don't understand how dangerous this disease is. Again, I am so sorry that you have to live with type 1 diabetes and I hope and pray there is a cure, as this disease is relentless and arduous at best.
10:37 PM on 11/16/2011
I've never been a believer in scare tactics. They generally backlash against the user. That being said, the numbers are more staggering than I had even realized. I've lost a couple of friends to hypoglycemia due to Type 1 Diabetes and needless to say, I've had a few scares over the years. The FDA must stand up and face the fact that there are friends, families and colleagues dying every day not just from Hypoglycemia but from many Type 1 Diabetes related side effects. We have the technology to do better and potentially cure (see Dr. Faustman's work at Harvard) this awful disease if we are brave enough to do so. It has been too long that we have been promised (Remember the "Decade of the Cure" in the 90's) relief from the strain of daily management and worry. Let's wipe out Type 1 Diabetes forever starting today and then mobilize to help our friends with Cancer, HIV and other diseases. We will PREVAIL!!
09:39 PM on 11/16/2011
this NEEDS to be said. How many of my community's kids have died because we are not working fast enough towards the artificial pancreas to keep our kids alive till there is a cure??????

I am not shocked. I am thrilled that the truth as sad as it is, will be told to the public at large
08:39 PM on 11/16/2011
While the Medtronic Veo may already be available in other countries (both my son and I have one here in Australia) it doesn't mean that everyone can use the potential life saving features on it. At this point in time they are not available as a benefit through the govt here or through any insurance plans and most people cannot afford to buy the sensors and transmitter. I have used the sensors periodically but would not be able to afford to use them full time.

It was only about a week ago that another 17 year old girl here in Sydney passed away, and her parents have now set up a memorial fund, and are lobbying the govt here to include an alarm device as a benefit on the PBS (Pharmaceutical Benefits Scheme).
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JohnTheMac
Now, why don't you go home and get your shine box?
08:01 AM on 11/17/2011
At least you have a choice, if you could afford it.
In the US, we are not free to make that choice.
It's likely someone in the FDA saw the cost, and worried about that cost being passed on to insurance companies. You see, over here, those FDA people likely worked in the Insurance companies, cool their heels a few years at the FDA, making rules covering their former employee, and then return to the insurance industry, to be rewarded for a job well done.
08:03 PM on 11/16/2011
We lost another one in Australia last week, a 17 year old girl.

While the Dexcom 7+ CGM has been available in the USA for years, it's not available here. It would go a long way to helping. No CGM is covered by any insurance here (despite a public system and additional private insurance), so death-prevention is for the rich in this country.

I live alone and I'm glad to wake up every morning. It's such a fine line with insulin, despite my life-changing insulin pump (also only covered by private health insurance here).

Thanks for highlighting this most important issue, Riva! I'm so sick of reading all the nonsense out there about diabetes, all kinds, that when a meaty issue like this comes along, public awareness is often drowned out by a lack of understanding of what it really takes to manage this awful disease.

Sadly, technology for diabetes is so tied up with money and politics that it's shameful! Lives are being lost and there's no excuse for that!
05:35 PM on 11/19/2011
Sadly soozi it is the same here in the US, MOST do not have CGMs as many insurance companies do not cover the cost. We have been lucky that our family will help us pay out of pocket for the cgm so that my son can utilize it at least part time, with him being just 3 (dx at 19 months) it has been a priceless tool. I too look forward to the day where insurance coverage keeps up with modern treatments that could not only save them dollars but lives, too.
07:58 PM on 11/16/2011
We know there is type 1 and type II diabetes but type III diabetes include those relatives, friends, classmates and teachers that surround a type 1 child. We are always on the lookout for signs of highs and lows; we are always checking blood sugar; we are always on guard for pump issues. And we always carry the fear of finding a child dib. If you have never been touched by type 1 then you have no idea what it's like to be a type III.