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Robert Creamer

Robert Creamer

Posted: January 5, 2010 10:14 AM

Obama's Secret Weapon: OFA

What's Your Reaction:

In a season when the political punditry stampeded its way into prognostications of Democratic political disaster this fall, it is well to remember that Democrats -- and the Obama political operation -- have a weapon, the importance of which Washington types don't fully understand: Organizing for America (OFA).

There is no question that the mid-term elections are fraught with political danger. For Democrats to hold our own this fall will require that we do six things:

* Demonstrate to voters that we are fighting tooth and nail for the fundamental change that they supported in 2008 -- and still support today;

* Deliver real economic recovery for average Americans that average people can begin to see for themselves by next fall;

* Pass a legislative agenda that lays the foundation for long-term, widely-shared economic growth -- health care reform, re-regulation of Wall Street, creation of clean energy jobs, and comprehensive immigration reform;

* Frame the battle in personal, populist terms that puts the blame for our economic crisis where it belongs -- on the Wall Street bankers whose reckless greed cost millions of Americans their well-being;

* Continue to take the offensive at framing the entire debate in terms of our progressive values;

* Engage everyday Americans directly in the many battles -- including the November elections -- that will come at us rapid-fire for the next ten months.

OFA provides a vehicle to help accomplish each of these goals that has never existed before.

Organizing for America (OFA) -- formerly Obama for America -- was reorganized after the 2008 election with the object of creating a permanent army of ordinary Americans that could create the grassroots fire necessary to pass Obama's change agenda. Over the first months of 2009, the organization hired staff, set up local operations, began to transform itself from a purely electoral operation into one that could simultaneously line up Congressional votes for Obama's initiatives -- and demonstrate to Members of Congress that it would have their backs next November.

It was built upon the premise that fundamental change is impossible without massive grassroots activity. After all, the insurance companies, big Wall Street banks, energy industry and the Chamber of Commerce had no plans to roll over and play dead just because Obama had been elected with a mandate for change.

The correctness of that assumption became starkly clear in August when the right wing organized -- and big business financed -- the Tea Party movement to try to put a stake in the heart of health insurance reform.

In 2005, I served as the National Field Director of the campaign to stop the Bush proposal to privatize Social Security. That year we ran a massive, successful effort to kill privatization during the August recess. When Republicans returned to Washington in September of that year, they marched into the Republican Leadership's office and demanded that they throw in the towel on Social Security privatization.

Exactly the same thing would have happened with health care reform in September of 2009 had OFA had not stepped up to coordinate a counter-offensive. For those of us working to pass health insurance reform it was like the cavalry arriving over the hill. OFA chaired a task force of progressive organizations -- and mobilized thousands of health care reform supporters to attend town meetings across the country. That effort turned the tide in the last weeks of August and saved health insurance reform.

AFSCME, SEIU, the AFL-CIO, MoveOn, Americans United for Change, Families USA, AARP, NEA and especially Health Care for America Now (HCAN) -- that spearheaded the fight -- have all played critical roles in this battle. None of them would dispute the decisive role played by OFA.

Together these organizations generated millions of contacts with Congress supporting health insurance reform. But no one has produced more than OFA, which by itself has generated over a million calls to Congress.

Last year, OFA organized their members to take over 2.5 million individual actions -- calls, door knocks, emails, faxes, and letters to the editor. They have held over 25,000 events across the country on health care reform just since last June.

In one day in August, 65,000 OFA members descended upon the offices of Members of Congress in support of health care reform.

You can say without question, that if OFA did not exist, that the House and Senate would not be negotiating the final terms of health insurance reform -- that there would have been no health care reform at all.

There are many Progressives -- like me -- who believe strongly that to fulfill the promise of health insurance reform, we must soon have a strong public option. I believe that before many of the provisions of the current bill go into effect, that we will have a public option. But that will happen because we are organized to defeat the insurance industry on the ground. To do it, we can't just complain that it's not as easy to get it done as we had hoped. We have to continue the kind of organizing that OFA has been doing for the last three years -- involving millions of everyday people. In other words we have to live by the slogan: "don't whine, organize."

Let's be clear. If some of the dire pundit prognostications come true, Progressives won't have any hope at all of passing our agenda beginning in 2011. If we lose vast numbers of seats in Congress, this extraordinary opportunity for serious progressive change will be brought to a screeching halt.

To avoid that fate, we have to deliver economic and legislative success this year. We have to pass a health care bill that provides affordable health insurance to most Americans, eliminates pre-existing conditions, reins in the power of the insurance industry and doesn't tax average workers' benefits. We have to re-regulate the Big Wall Street Banks. We have to pass comprehensive immigration reform and take major steps on the road toward creating clean energy jobs.

Most importantly, we have to deliver jobs for everyday Americans -- beginning this year.

And in the process we have to keep the base of our party energized. In 1994, the Republicans took over Congress mostly because Democrats did not go to the polls. That cannot be allowed to happen again.

To all of these tasks, the organized energy of OFA's 13 million members is indispensable - just as it was to the campaign that elected Barack Obama president in the first place. It is indispensable online, in the precincts, in town meetings and going door to door.

In the fall of 2007 there was deep pundit skepticism that the Obama campaign's enormous investment in intensive, no stone unturned, grassroots organizing had any chance at all of vaulting the underdog Obama to victory in the Iowa caucuses. The campaign provided the infrastructure and culture that mobilized the activity of thousands of Labor and party activists, and thousands more average individual voters. Of course by Election Day in 2008, no one any longer doubted the power of grassroots political organizing. But in Washington, it's easy to forget.

The thing that made the Obama field operation unique was its culture. Two aspects were particularly critical:

* It taught everyone in the organization how to think like an organizer -- how to engage people based on their own self-interests and engage those interests to further the goals of the campaign. It believed in fully engaging volunteers -- not simply using them to accomplish a task. It was committed to empowering everyone in the organization. OFA understood the central secret of good organizing: that meaning is the greatest motivator -- that you get self-motivation through inspiration. OFA understood that for someone to feel meaningful -- to feel inspired -- two things were required. First they had to feel that they were part of something that was very important and larger than themselves. But second, they had to believe that they could personally play a significant role in achieving the goal. That understanding of what motivates people has permeated the organization to this day.

* To its core, the Obama field operation was committed to excellence in execution - to the proposition that no stone could ever be left unturned -- that no task was ever too small to be done right. That's why it won caucuses in tiny states. That's why it never left votes on the table.

In my 40 years of work doing grassroots organizing for issue and electoral campaigns I have never seen a better field operation that the one created by OFA. It was, without doubt, the best field program in American political history.

Many of the same organizers who build OFA during the campaign have created the new OFA. They have crafted a growing infrastructure that will allow millions of everyday people to team up with MoveOn members, rank and file union activists, and leaders from the faith, minority and women's communities to take on the vested interests in every corner of America. Just as it did in the Iowa caucuses, that infrastructure could well provide the foundation for surprising victories - both in Congress and the November elections -- that the Washington pundits think are impossible. After all, surprising the pundits is what OFA does best.

Robert Creamer is a long-time political organizer and strategist, and author of the recent book: "Stand Up Straight: How Progressives Can Win," available on Amazon.com.

 
 
 
 
 
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04:15 PM on 01/23/2010
And all eyes will be on OFA to see if they are what other progressive institutions become. With hidden agenda objectives which in fact are harmful to those they claim to represent, they may be no more than another SEIU ACORN organization. Yes, OFA may be a secret weapon democrats and progressives aim only at themselves.
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HUFFPOST SUPER USER
jcaunter
Profile: schizoid, INTJ, IQ145
05:14 PM on 01/07/2010
As you will notice from this thread and every other about OFA, there's a severe disconnect between the Party establishment and just about everyone else.

The establishment ignores discontent and presses loudly ahead with the Obama agenda, willfully unaware that it's anathema to progressives. If they don't get a clue, and fast, terrible things are coming for the Party.

Corporatist Democrats are no better for the country than Corporatist Republicans. After 10 years I finally understand that Nader was right after all. Show the Democrats that there are consequences for abusing their base. As a former ardent supporter of Obama, I'm now voting Green. And if Republicans get into office because of that, the Democrats will be smarter with how they deal with their base the next time around.
11:42 AM on 01/06/2010
Mr. Creamer...I don't think that people in the "game of politics" understand how ticked off people are. I don't know of anyone who is happy with the Obama administration or how Congress acts. And I don't know anyone who has any "hope" left that they can or will act in our best interests. I'm 63 years old and am as sick of it all as I was August, 1968.

Nothing our party has done since then has been this disappointing and so obviously cynical. They may say it doesn't make any difference because we "have no place else to go". But, "yes we can" go elsewhere unless things start changing.
11:07 AM on 01/06/2010
I'm sorry Mr. Creamer, but out here in the grassroots, I'm not seeing it. OFA comes across as the nearly-empty office of the Obama campaign...not a progressive organizing movement. I'm on their email list and rarely get anything important. I wanted to go to DC and march/rally for health care...the date was set by some OFA supposed "leader" and then she said didn't feel well, couldn't get the permit and would the rest of us please pick up the garbage before we left. Needless to say, at that point, I didn't go.

Sure there was lots of emails, calls, etc coming into the Hill from voters re: health care, but I don't think that OFA had much to do with it.

Chris Dodd has admitted that he put the loophole in the Stim to allow AIG to get its bonuses "at the request of the Obama Administration". No wonder he's leaving.
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joanno
Think before speaking...
09:32 AM on 01/06/2010
As we watch the republicans being rendered apart by the conservative wing of their party, it is disheartening to see democrats face similar destructive impulses from the progressive wing of our party. Progressives and conservatives apparently share an important quality: they are ideologues, intent on a 'my way or the highway' kind of party affliation. This led to the debacle of '94 for dems, the current wilderness for republicans. We need to leave republicans fighting for ideological purity while we continue to craft the new democratic coalition which we know can move the ball down the field play by play if not win all games with long runs and deep passes.
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jcaunter
Profile: schizoid, INTJ, IQ145
05:55 PM on 01/07/2010
I am not one for voting for Democrats simply because they have a d next to their names. Show me specifics of how they've made my life better and by God I'll vote for them again and again.

The health care 'reform' going through congress would make my life significantly worse if it passes. The financial 'reform' is riddled with loopholes and give-aways, and would make my life much worse if it passes. EFCA has disappeared off the map, and my working conditions are getting no better while it languishes.

The government is still illegally spying on us; Obama supported telecom immunity so that the American people would never know just how badly their rights are being abused. Obama hasn't prosecuted Bush yet. Obama has increased our troop commitment in Afghanistan. Gays still don't have anything close to equal rights.

So I have to ask, what exactly has Obama done for me that would make me want to support him? It's a simple formula really: if Democrats and Obama aren't planning on doing anything for me, there's no reason for me to do anything for them. Actually, I am extremely angry that they tricked me into supporting them in 2008 with their pretty, empty promises, and I am inclined to work against them for that reason alone. If they'd been up front about their intentions back then, at least I'd have known that supporting them was a waste of time, and I wouldn't have gotten my hopes up.
08:56 AM on 01/06/2010
In short: For the Democrats to hold their majority, they must prove themselves worthy - or out-hustle the opposition in pulling the wool over the voters' eyes. Yeah?
08:32 AM on 01/06/2010
The U.S. private sector shed 84,000 jobs in December, according to ADP report.
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SparkyDash
Save a pretzel for the gas jets.
06:49 AM on 01/06/2010
Thank you Mr. Creamer.

Volunteers (paid staff you say?) are nonpartisan, work hard and are ready to do more whenever suddenly called upon. A great deal of work is accomplished at the grassroots level...in congressional districts...and I've been fortunate to meet great individuals through OFA, who work hard and without fanfare because they feel it's the right thing to do. Phone banks, canvassing, letters to the editor, visits to Congressional District offices of Senators and Representatives, and attendance at town hall meetings...volunteers have never let us down.

Obama-Biden offer this country a chance to make good change, but it will not happen quickly, nor will it occur in a burst of magic smoke. There is no worshipping of Obama, there is reality. Change can still happen, if we do not blow it.

Not only does OFA work diligently promoting and advocating President Obama's policies and agenda for change, teams members (if have time from jobs and families and personal needs) choose to work with other organizations in all areas of public service: cleaning up parks and public spaces, gathering food and clothing for those in need, advocating for the homeless, assisting new citizens in registering to vote, and participating in events such as "Run for the Hungry" as ways to raise funds for the underserved.

OFA is a wonderful organization...I'm especially fond of our grassroots work and team efforts. There is a level of independence I personally enjoy and am challenged by.
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SparkyDash
Save a pretzel for the gas jets.
07:10 AM on 01/06/2010
nonpartisan, to clarify, OFA consists of all party affiliations, but mostly Democratic.
HUFFPOST SUPER USER
Awake-and-Sing
named after a great play written by Clifford Odets
12:07 PM on 01/06/2010
"Obama-Biden offer this country a chance to make good change"

-----------------------

LOL.

Yes, they've made "change". And quite a hunk of it. They're making a billions and billions of dollars for banks and insurance corporations. That's quite a hunk of change.

The only thing they are doing is shilling for corporations and in that they are successful..
02:15 AM on 01/06/2010
Patience, and diligence is a virtue we do not all have. OFA starts off as a tide which eventually become a wave in motion. You will see!
02:00 AM on 01/06/2010
OFA = ENC (Emperor's New Clothes)
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Jezreel
Think. Act. Live wisely.
01:27 AM on 01/06/2010
I think Mr. Obama may have better luck asking Joe Lieberman, Ben Nelson, Mary Landrieu, Max Baucus and Evan Bayh for support than many of the OFA volunteers, including me, to come out and support Dems in 2010 and possibly even 2012.

No one expected Mr. Obama to fix all of Bush's mess in less than one year in office.

But we also didn't expect him to make secret backroom deals with Big Pharma and the health insurance industry either and in the process sell out the unions and progressive activists without who's support he would not be POTUS.

We didn't expect him to stab Senator Dorgan in the back by undermining his efforts to save taxpayers money by allowing us to reimport prescription medications.

We didn't expect him to pay for health care, um exuse me, I mean, insurance reform on the backs of middle class Americans who gave up salary increases in order to retain decent health insurance.

We didn't expect Barack Obama to undermine efforts by Senator Reid and Speaker Pelosi to include a government run option for health insurance coverage by withholding his support of the measure. We didn't expect him to lie about having campaigned on the public option.

And we didn't expect Obama , David Axelrod, Robert Gibbs and Rahm Emanuel to slander and demean Progressive leaders like Dr. Howard Dean because he and others refused to support Democrat legislation that delivers 30 million new, captive, premium paying customers to the insurance industry.
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HUFFPOST SUPER USER
Grabit
I have macro bile.
01:45 AM on 01/06/2010
Post this when there's a final bill, and then we can talk. And discuss what it sometimes (hell, most often) takes to get a starter-kit bill through this Congress, especially health care. And where the votes are going to come from.
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Jezreel
Think. Act. Live wisely.
02:31 AM on 01/06/2010
"Post this when there's a final bill, and then we can talk. "

No thanks.

Apparently you have already made up your mind to support Mr. Obama and the Senate insurance Bill regardless of the outcome.

There is no need to wait for the Bill in my view. Mr.Obama, Speaker Pelosi, Ben Nelson, Joe Lieberman, Max Baucus and even Anthony Wiener already conceded that the delicate balance in the Senate for passing legislation makes it very likely that the Senate Bill will be the final legislation with very few changes.

The secret sweetheart deals with Big Pharma and the insurance industry were sealed in February '09 when Mr. Obama announced the 80 million dollar agreement with Big Pharma. What he didn't mention at the time was that he had given up the farm and left the manure for his supporters who had voted for change. He didn't mention that he had agreed to block any legislation that would have allowed Americans to reimport prescription meds or the government to negotiate prescription drug costs.

So while you wait for the passage of the final Bill, I will concentrate on putting my support behind Progressive candidates with a proven legislative history and a record of adhering to his or her own moral principles. I refuse to be duped again by the Obama political apparatus including OFA.
10:01 AM on 01/06/2010
The author might want to check his statistics, many have left OFA in the past few months, including myself.

Obama has demonstrated, clearly, that he is just another corporate sell-out. It took awhile to catch on to Clinton, but we all recognize the signs this time around.

Judging from the latest news on retirements, those Dem's testing the water are finding it way too cold. I think there will be a "throw them all out" mood in the country and we will see a massive change in the Senate this year, with no way to project how the chips are going to fall.
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Jezreel
Think. Act. Live wisely.
03:33 PM on 01/06/2010
Agreed, Importer. The only real difference between Bill Clinton's triangulation and Barack Obama's Third Way political maneuvering is the packaging.

Barack Obama is the most charismatic, intelligent, gifted and attractive political leader we've had in a long time. Besides that, however, there is little difference between his politics and America's other "First Black President".
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bacaja
12:32 AM on 01/06/2010
Incredibly Obama and the Dems have not succeeded in cleaning up the incredibly horrible
mess created by those other guys over an 8 year period. The breadth, and depth of the mess
that was created staggers the imagination, How long did any reasonable person imagine
fixing that mess was going to take?
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HUFFPOST SUPER USER
Grabit
I have macro bile.
12:47 AM on 01/06/2010
Five seconds or less, if you believe some of what we read here. With petulant opposition on both sides of him, and with only one of those sides realizing that the toxic waste dump of Washington politics is an even greater cesspool than before because they helped perpetuate it themselves without drainage over those eight years. Let those who want a miracle worker branch off and shoot themselves in both feet. After all, Sarah Palin will fix everything in 2012. Meaning, none of us will be here to worry about it or argue with each other at all.
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clearwaterclearmind
couldn't stand bush. can't stand obama for the sam
01:04 AM on 01/06/2010
nothing of what bushandfriends left excuses immediately taking single payer off the table and rushing a garbage health care bill with mandates and no public option through.

bushandfriends didn't appoint geithner/emanuel/summers either.
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HUFFPOST SUPER USER
actionspeaks
I am a visionary-humanitarian
10:57 PM on 01/05/2010
I am most grateful to read and witness an article in Huffington Post that includes me/my work with OFA and my advocacy for President Obama and his leadership. I will share this article as well as the certificates, letters, pictures, programs, other documentations on our work: OFA, with my grandchildren and leave journals, print/audio/video for my grandchildren to share with their children and grandchildren. Thanks to Ariana and Huffington Post for True Journalism.
Sincerely,
Gloria J. Keith
OFA, Active Continuing Member in Florida's Panhandle
Panama City, Florida
10:48 PM on 01/05/2010
At what point did all of these progressive take over our party. Many of them seem to be the most impatient and negative people I have come across. They don't seem to care about the people or causes we fight for as democrats, just their agenda. No one, but progressive were under the illusion that change happens within minutes. It is unfortunate that many of you no longer support the democratic party, but we will have to move on without you. Instead of talking on these blogs, everyone should make sure that your families and friends who were supporters of this President continue that support and get out an exercise there right to vote in this 2010 election. Make sure that your registration is up to date and lets increase our voter registration if there is a chance that the progressive choose to stay home.
11:57 PM on 01/05/2010
Progressives were the ones that helped energize the party and get Candidate Obama elected.

If you are content in watching President Obama squander the momentum that he had after winning this election... to go from "Hope and Change" to "Hype and Cave" then you weren't really looking for change. You were looking for evolving not changing. A president only has 4 years in office. Obama has already wasted a quarter of it. How do you think he is going to spend his last 3 quarters.
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HUFFPOST SUPER USER
Grabit
I have macro bile.
12:58 AM on 01/06/2010
"How do you think he is going to spend his last 3 quarters."

Probably proving you wrong. If you have the patience and fortitude to learn how the real universe (and in particular, governing and herding cats in D.C. and the rest of the world, of which we are only a small part) actually happens. If you don't want to go along with that, I don't have any underwater land in Florida to sell you, but I might arrange a windmill. Interested?
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yoursotruly
Youth is Wasted on the Young.
05:15 PM on 01/07/2010
I am a progressive and I don't want to take over "your" Party. It seems quite clear that you don't want progressives in "your" Party so why worry about what we think. I agree with you, let the progressives join the Green Party and vote for Ralph Nader or Howard Dean. In the past, the Democratic Party has considered it's progressive base to be important because we have proven that we can mount a third party challenge and be a "spoiler" even for the Presidency. In addition, we make up the primary activist organizers for many Democrats from all sides of the Party. You don't want us or our votes, fine, so who is being negative? No need to stick around where you aren't wanted.
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onlinesavant
10:13 PM on 01/05/2010
The thing I'm concerned about with regard to OFA a is, that I have'nt seen the utility in it past election season. I have not seen any fundamental role that it has played in the health care debate outside of the e-mails that I have received essentially asking readers to get behind the pre-existing agenda.If OFA were really about more than keeping the seats that the Democrats have in the chambers at or above the current levels, it would actually listen to it's members, and do what the members ask it to do. WE WANT A PUBLIC OPTION! It's just that simple. The Obama administration should fight for this in a very public, very open way, if indeed it was about listening to it's supporters.I guess time will tell what the truth of the matter with regard to OFA is but, currently, I don't have much faith in it.
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poleezz
12:23 AM on 01/06/2010
Ditto.