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Robert Pagliarini

Robert Pagliarini

Posted: June 22, 2010 11:31 AM

The Secret to Success for Artists and Creatives

What's Your Reaction:

So you want to be an author, an actor, or maybe even a rock star? It doesn't much matter what you want to do, just that you do it. Whatever your art, your only goal should be to create.

But don't you need a casting director to give you a part? Don't you need a publisher to give you a book deal? Don't you need a record label to sign you? No, no, and no. If you're an artist, don't put your success, your passion, and your life in somebody else's hands.

Don't be an aspiring author, an aspiring actor, or an aspiring musician. The difference between an aspiring artist and an artist comes down to one thing ... an artist creates. An aspiring artist wants to create. They talk about creating. They dream about creating. They tell others they will create someday. They wait for someone else to give them approval before they create. They wait until their name is called.

I get emotional about this because I have a lot of friends who are amazing at what they do, but they don't get it. They wait around for someone to give them the nod of approval. "If I could just get that part," I hear them say. "I nailed that showcase but never heard back from anyone." My motto is "if you can't join 'em, beat 'em."

History is full of examples of artists who decided to take matters in their own hands. Examples include Colbie Caillat, an unknown and unsigned singer-songwriter who had success on MySpace and has since won Grammys and has had hit songs, to Matt Damon and Ben Affleck who wrote and starred in Good Will Hunting. Where would these artists and thousands of others be if they didn't take their life into their own hands and create?

Here's a more recent example -- Ambrose. Ambrose is my favorite new rock band. Several months ago I heard them on Sirius Radio and immediately loved their sound, which doesn't happen often. When I got home, I went to Amazon.com and tried to order their CD, but couldn't find it. I did a quick search and discovered they didn't have a traditional CD -- they only sold their album on iTunes -- which I quickly downloaded. Their whole album is amazing. I'm becoming a huge fan. I go to their website, which is actually just a MySpace page. I watch a great video and then check out their tour dates and notice they are playing a bunch of venues in LA such as the Viper Room, the Roxy, etc. Now these are cool venues, but small. I started to think Ambrose wasn't as big as I thought they were. It turns out, I was right.

I emailed them and the lead singer, Zak Ambrose, emailed right back. They are unsigned, which means they don't have a record label. I also discovered that Zak is not only the lead singer, but also the band's publicist, manager, web designer, promoter, and just about everything else. I told him I wanted to interview him about how he is able to pull it all off.

Zak Ambrose gets it. We talked for several hours. He is a hard worker, passionate about his craft, and is doing everything he can to make it (based on his talent, I'd be shocked if he didn't!). He hasn't waited to get signed. He's gone out there and made an album. He sells it on iTunes. He books concerts. He sells merchandise. He interacts with fans via social networks. He does all of this even though nobody has told him he can. He didn't stay in his garage waiting for somebody to tell him he was a musician. He knows he's a musician, and what do musicians do? They make music.

The most successful artists are going to be those who create. Not the ones who wait around for approval.

So what's the takeaway? Don't wait for permission. Don't make excuses. Get out there and create something -- anything. Stop aspiring and start creating.

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Follow Robert Pagliarini on Twitter: www.twitter.com/@rpagliarini

 
 
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09:44 AM on 07/04/2010
I love this, although I may have to disagree with your phrasing on one point: I have called myself an "aspiring" writer long before I started creating. Then, there was that single, crystalizing moment where I decided to stop talking about it and start doing it. I set up a website ( http://www.epynephrin.com ) and started publishing short stories, chapters, projects, etc.

However, now that I'm actually doing it, instead of just talking about it, I'll still class myself as an aspiring writer, because now that my stuff's getting out there, I'm not done yet! I aspire to go new places with it. Not just have my Facebook friends read it, but to have an audience, to start getting published. While I wholeheartedly agree that people have to stop talking and start doing, I think aspiration is equally important. I hope this time next year, I'm talking about publishing a book to my hundreds or thousands of regular readers. Create and aspire.
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Robert Pagliarini
02:42 PM on 07/05/2010
Great inspiration Grahame! Call it what you will, you've summarized the key point: stop talking and start creating. I would say, however, that you are an artist--an author. You may aspire for a broader audience, more readers, more success, more [fill in the blank], but you are no longer an aspiring writer...
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02:57 PM on 06/23/2010
To work at your for art for self expression and not public approval is so true. But when the pop zeitgeist is poisoned by generations of toxic, brain dead, tone deaf material, consumers with an ear for the crap somehow segregate and alienate quality. There are talented artists today who'd be household names back in the singer/songwriter era. But they are marginalized if they don't sound like the latest thing. That is because gatekeepers will only sell airhead and bad ass. And it's not just about money. It's a cultural agenda. Quality is institutionally disapproved. And you can only live for your art for so long without sales.
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Robert Pagliarini
04:17 PM on 06/23/2010
Which begs the question . . . can an artist stay true to her craft or does she need to "sell out" in order to make a living?
08:00 PM on 06/22/2010
For many creative types there is also a total lack of understanding how the process works that separates the true creatives from the dilettantes.A few weeks ago I sat in a restaurant, listening in on a conversation in which a young man kept stressing that he hoped to be known someday as "a San Francisco writer."

What had he written lately? Nothing.

Years ago, I got into a conversation with an "aspiring writer" who said that he "might" let The New Yorker look at one of his stories some day.

Sooooo not clear on the concept!

There are so many new media opportunities available for publishing one's art and developing a following that sitting back, doing nothing, and hoping to be discovered is nothing less than delusional. Or a form of criminal self-negligence.

George Heymont
http://myculturallandscape.blogspot.com/2007/11/about-author.html
07:24 PM on 06/22/2010
That's not a secret. All artists (or REAL ARTISTS as they are called now) already know that. It's the mindless and souless consumer in america who has the 'I want to be famous for the sake of making a buck' mentality that are the "aspiring artist".
07:20 PM on 06/22/2010
Absolutely, get out there and create! Do what you want! But that's not necessarily going to make you money to pay your rent. Being a big star or even having a moderate income off of art is difficult and also takes a lot of time promoting, hustling, networking etc. I personally am an artist and if you'd like to spend time hustling me while I create it'd be true love.
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InedaName
I voted 3rd party in '08.
03:58 PM on 06/22/2010
The business paradigm is shifting to put more control into the hands of artists over their careers. With the internet and social media, artists can reach an international audience with the click of a mouse. You can decide how to image and present yourself, arrange your own tours, design and market your own merchandise. You could release a new song every day if you're that prolific! The business side of art can be elevated into an art form. Andy Warhol said himself that after achieving success in commercial art, he went into business art.
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Robert Pagliarini
06:10 PM on 06/22/2010
Thanks for commenting...
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cheapNdumb
I never had any problem
03:46 PM on 06/22/2010
thanks Brother I needed to read this at this time.My art has so many levels it isn't even funny.
http://www.cheapndumb.com
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Robert Pagliarini
06:11 PM on 06/22/2010
Keep it up!
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Steven Barnes
Author, life coach, martial artist
12:32 PM on 06/22/2010
This is excellent--except that Mr. Pagliarini has mislabeled his actual premise. It is NOT that "artists should just create." It is that artists must take control of their own process. And there are at least two major aspects to that process, if you would survive as an artist:
1) To create, to the absolute limit of your capacity for passion, honesty and skill. And to create every day.
2) To market what you have created. This might be through signing with a company, an agency, whatever. Or it might be handling these things yourself. For most artists, it will have to be some combination of the two, if they would survive: both finding allies, and getting out there and spreading the word about your creation.
##
This is two entirely different "hats," and many artists aren't comfortable wearing both. Easy to understand. It would be wonderful if all we had to do was create brilliant work, and the world would beat a path to our door. But that is the child-artist within us speaking. The adult self understands that money is a matter of commerce, and makes our peace with it. Keeping that balance while keeping your integrity can kill you if you aren't careful. I remember a writer who passed me his card: "freelance hack and literary mechanic." He was dead a year later, from alcoholism.

www.stevenbarnesblog.com
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Robert Pagliarini
12:55 PM on 06/22/2010
Firstly, thank you for your comments and insight. Secondly, I think there are many factors that lead to the success of an artist. Hustle, as @auramac has keenly commented, is a must, as well as luck, talent, and yes, marketing. Turn on the radio and some would argue it takes more marketing than talent for success (but I digress). Still, for the guy or gal sitting at home wanting to act, become a musician, direct, etc. they need SOMETHING to market. That something is what they've created...
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auramac
12:03 PM on 06/22/2010
Inspiring article, however, it seems that create is half of it. the other half is hustle. The opposite of the apparent premise- "just create and you won't be merely aspiring."

"Work your butt off and make it happen."
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Robert Pagliarini
12:56 PM on 06/22/2010
Hustle is HUGE! It's a must for success unless you get lucky or know insiders. Thanks for commenting.