Super Bowl Commercials -- Have we lost our minds?

I have a couple of friends who are going to miss the Super Bowl but plan to Tivo it. In a twist that can only happen one day a year, they're going to d'beep-d'beep-d'beep past the football and watch the commercials.
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I have a couple of friends who are going to miss the Super Bowl but plan to Tivo it. In a twist that can only happen one day a year, they're going to d'beep-d'beep-d'beep past the football and watch the commercials.

I have another friend who is working overseas and plans to watch the game live, but is having someone record it for him here in the states and send him the tape ... so he can watch the commercials.

I didn't bother to point out to him that all of the commercials will undoubtedly be online well before the VHS tape wings its way across the pond. And I didn't even realize that putting the ads online is just the tip of the ice-berg -- companies are developing specific web-sites and buying search engine key-words to back up the $2.5 million they're plunking down for the ads.

Hell, today's New York Times has a listing of which ads are going to be on in what quarter.

And you can be sure that almost as much air time on "news" shows will be devoted to dissecting the ads as to dissecting the game on Monday.

Which calls to mind the question: Have we lost our collective minds?

Don't get me wrong, I enjoy Super Bowl ads as much as the next person (well, OK, obviously not as much, but enough). It's like an advertising All Star game. It's great that they're better than the usual pap foisted on the Tivo-less teleivision viewer.

But ... they're advertisements.

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