The application for Working Mother's annual "100 Best Companies" list is out -- if your company wants to try for this list, you have until mid-March to answer the 500 questions, write your essay, and get your entry in. It's a lot of work, but it's for a big reward. As I wrote in my last post, getting on the Working Mother 100 Best Companies list can boost recruitment and retention of talented employees, and is a public relations coup for your company. Even if you don't get on the list, many of my clients tell me the application process, itself, is a significant learning experience.
So how do you get on the list? I wrote about the actual process in my last post. Now comes the tougher question: what does it take to actually get on the list? Well, for starters, you need strong policies and programs promoting women's advancement and work-life balance for all employees. Then you need to be able to demonstrate that employees actually use these programs and policies -- and (ideally) that senior leadership and managers at all levels encourage that use.
But you need something more than all this. You also have to be able to convey this information in the most strategic way possible. You need to be able to tell your story. I've been helping companies write successful applications for this and other best company lists for years. Here are some of my top tips for putting together the strongest possible application:
- Think Positive. If you can honestly say "yes" in answer to an application question, say it. If there are some caveats, that's what the written comments sections are for. In other words, better "yes" with caveats, than "no" with exceptions.
There are, of course, no guarantees when it comes to getting on a "100 Best Companies" list. But if you attend to the tips above, you'll be doing all you can to make your application worth the effort.
Robin Hardman is a writer and work-life expert who works with companies to put together the best possible "great place to work" competition entries and creates compelling, easy-to-read benefits, HR, diversity and general-topic employee communications. Find her at www.robinhardman.com.