Why is NBC Running Ads on Pirate Bay?

Every major studio is suing the Pirate Bay, which is public enemy number one in the P2P bittorrent world. And NBC is generating ad revenue for them?
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So I was doing research on the infamous file sharing site Pirate Bay a couple of days ago. Really. Research.

On the Top 100 downloads page I noticed a banner ad. If I had been drinking, which at that time of night I usually am, I would have done a spit take. There was a banner ad saying "Watch The Office Online. See full episodes online at NBC." I have included the screen grab, which I swear is not photoshopped. This occurred December 26 at 6:45 PM EST.

2007-12-31-piratebay.jpg

Every major studio is suing the Pirate Bay, which is public enemy number one in the P2P bittorrent world. And NBC is generating ad revenue for them? Either this is Machiavellian on a level I can't comprehend, or dumb on the scale of, oh I don't know, Gigli. Jeff Zucker recently told Congress that combating online piracy should be a top legislative priority. Well, Jeff, stop funding it. Maybe there's hope for the WGA after all.

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