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Russell Simmons

Russell Simmons

Posted: December 6, 2010 03:50 PM

If a black boy is born in the US today, he will have a 33 percent chance of going to prison in his lifetime. Stated another way -- one in three black boys born today will face prison time. It has become a sad normality, almost a backwards rite of passage, for black young men to enter the penal system and never return to our communities. And if we are "lucky" enough for them to return, they usually are much hardened criminals than they ever were before. Black men represent 8 percent of the population of the United States but comprise 3 percent of all college undergrads, 48 percent of inmates in prison and are five times more likely to die from HIV/AIDS than white men. 50 percent of black boys do not finish high school, 72 percent of black male dropouts in their 20s are unemployed and 60 percent of black male dropouts are eventually incarcerated.

To respond to this deepening crisis, the Open Society Foundation founded by George Soros developed a grant-making fund to improve black males' life outcomes. This fund is called the Campaign for Black Male Achievement (CBMA). While CBMA has had great success in building initiatives around fatherhood and family, education, living wage, and other areas, the campaign recognizes it needs to invest more in strategic communications to promote positive messages and frames about black men and boys.

CMBA and the Knight Foundation are partnering with the American Values Institute (AVI), founded by Alexis McGill Johnson, to create a conversation on December 7 and 8 called "Black Male: Re-Imagined," to explore opportunities to invest in art, culture, and communications to change the negative perceptions of black men. The questions guiding this conversation are: If we could create a campaign or set of campaigns that would change the way we look at black males over time, what would that look like?

What is "Black Male: Re-Imagined"?

"Black Male: Re-Imagined" is a two-day, invitation-only, closed-door, summit of 60 of the most thoughtful and creative media influencers, foundation executives, and the organizations they fund. We are gathering together to consider what kind of real financial investment can be made to influence media and culture to change perceptions about black males. We are honored to take part in this.

Our goals will be to: 1) discuss campaign strategies to "rebrand and re-imagine" black men. 2) explain the business models of various communications methods so that foundations can invest wisely. 3) Develop a working group to continue the conversation.

We have built brands our whole lives, that is what we do. It is time we reinvent the brand of the black male and stop the cradle-to-prison pipeline and replace it with a world that is much more hopeful and optimistic for young black men. For no child should ever think that they have a one in three chance of going to prison. There has to be another choice on the test.

Co-authored with Andre Harrell. Andre Harrell is founder of the record label, Uptown Records, who signed Mary J. Blige, Heavy D amongst many others. Harrell also served as president/CEO of Motown Records.

 

Follow Russell Simmons on Twitter: www.twitter.com/unclerush

 
 
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HUFFPOST SUPER USER
cdecisneros
my micro bio is empty because I went to the micro
10:54 AM on 12/09/2010
If I had dropped out of school or not gone to college my Mom would have kicked my arse.
11:53 AM on 12/08/2010
Most Chicago Public Schools and Charter Schools in the African American community are up against a culture where education is not a top priority. The average African American parent feels it is the responsibility of their children and the public schools to make sure their children do well in school.

Do you agree or disagree?

Marc Sims
willielynch2013@yahoo.com
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Laws456
Don't believe the Hype
02:53 PM on 12/08/2010
Disagree.
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HUFFPOST BLOGGER
Dr. Jonathan David Farley
mathematician
03:32 PM on 12/07/2010
I recall contacting "the Campaign for Black Male Achievement" to help. I never heard back from them.
03:02 PM on 12/07/2010
I feel like exploring this subject -- so I will. What I hear in various circles is that a particular problem of performance and existence plaguing men of brown hue, and therefore labeled "black" in this United States of America, is of no concern or is a question of -- personal responsibility. What I hear is that there is no societal reason in the past for ignorance, poverty, crime, and self-defeating behavior today. Of course you are either part of the problem or part of the solution. Of course, great progress by people of brown hue is evident, beneficial, and appreciated. Of course, the surest bet for securing ones life in a system of capitalism is, get an education and get a good job/career, and then work hard at that job/career. Oh how we cheapen education. Oh how we cheapen life. Of course, life is toil and everything else is a striving after the wind. Yet, we have aggradizement of the miniscule to proportions of worthiness. One is measured not by content of heart and mind but by content of pocket and bank account.

Imagine a child born into utter poverty, generational ignorance, unbroken since Ma and Pa. Imagine that child growing up in a fertile field of violence, and "bullying" (don't you just love how something is not an issue until a certain demographic experiences it). Why is that child "likely" to fail? It seems it does not matter, and it will not until it does.
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INDIVIDUALTERRY
no to the collective!
03:55 PM on 12/07/2010
You cheapen the concept of hard work and acheivement.
Thats where most of these young men make their mistake , trying to skirt the system or take an easier way to " make it".
There is no better way than hard work and education is part of it , not apart from it.
04:18 PM on 12/07/2010
Hard work is not a panacea for what ails. The unwillingness to do hard work concerning the demographic is a myth. The issue is far deeper than laziness. The argument that the problems relate to that is in fact -- lazy. Education and hard work both are pieces of the puzzle. There are other pieces to insure a safe and productive journey, and other issues precluding a safe productive journey. That is all I was trying to say. Also, I know plenty of people who work jobs or in careers that bring them no joy -- but they can buy things, and is that not what life is all about -- consumption? Is that not what education is for, to get you the job so that you can consume...or is it something other than that?
HUFFPOST SUPER USER
Rasheed Kalifani Knowles
Nun ya
03:58 AM on 12/08/2010
I find it rather interesting how people like you are quick to write off the issues facing black males...actually blacks in general, by attributing it to laziness.

Such has been the case since the abolition of slavery in this country.
Among the most prominent arguments from the proponents of the slave trade was:

Unless the 'Negroes' are forced to labor they will become shiftless & unproductive w/out the leadership & 'sense of purpose' slavery provides.

No matter how hard we have struggled & worked....three,four times as hard as anybody else to accomplish those many GREAT achievements, they will be ignored for that false narrative that makes the culpability of an institutionalized system set up against us more palatable.
Thus, making the end results of centuries of structured hate(including internalized/self hatred) become the norm, having relieved those who have profited of off society's 'imbalances' of their guilt.
Russel Simmons program is about taking the responsibility we have to ourselves, by reclaiming our power to define ourselves...instead of accepting what the status-quo [people like you] have/has designated for us for centuries.
America needs to realize---we are only ten generations away from slavery & look at all we've achieved thus far. I never would have thought a black president that's for sure!(let alone one w/ genetic ties to the most blue-blood 'Mayflower' bloodlines & an African scholar/political activist).
I suppose w/ him being so unpopular currently,you'll be calling him the laziest POTUS yet.

& TSC.
03:58 PM on 12/14/2010
There is nothing exclusionary or racist about this call, for I invite all men and women of good faith to come to the table of brotherhood and sisterhood to calmly and lovingly address the family issues of our time. However, if one is deemed by an external source to be "black in America", and one is conscious of the long struggle as well as the tremendous odds defying progress, then one must know that this problem is a problem best addressed by those who have seen it, done it, lived it, overcome it, gotten beyond it, yet recognize it, feel it, remember it, embrace it, and understand it to a degree allowing transcendence, which is mental, and not monetary or academic.

Mr. Cosby was correct. He said in effect -- if you are ill you need to get better. That is the same thing the Republicans say. Mr. Cosby said it with empathy, but with a certain distance or removal from the epicenter, likely due to being far down the road from what it is like not to be Cosby, Jordan, Oprah, and on, and on, and on....and the Republicans say it with a certain distance from credibility and compassion due to a flawed theory.

I do not mean to single out the GOP, for the Democrats have issues deserving disdain as well. But on this issue of race, the GOP is low hanging fruit for what is wrong where it concerns hypocrisy.
01:47 PM on 12/07/2010
Oh goody. Another "initiative".

Here's a suggestion. When choosing the "role models" for this initiative... no more sports or rap stars, ok? You can easily find black doctors, lawyers, scientist, and business owners. You're in NY. Why not contact someone like Dr. Neil deGrasse Tyson, astrophysicist and director of the Hayden planetarium?
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08:22 PM on 12/07/2010
Excellent point.
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SF TKF
Cthulhu thinks you'd make a nice sandwich.
11:24 AM on 12/08/2010
Thank you!
03:54 AM on 12/07/2010
Well, maybe things will change when our Country is re-imagined. When those creative media influencers, foundation executives, and organizations, or those having a net-worth estimate of $340 million or so decide that there's nothing they don't have that money can't buy and decide to manufacture goods in this Country that they sell in this Country. When they determine that having personal millions that they are gracious enough to dole out to charity (with a hefty tax break), create jobs here at home so that those willing to learn a trade, but are not necessarily cut out to make records or have a desk job, have steady work that provides a living wage and benefits (possibly a good frame of mind, yoga time, 401K, family leave and vacations once a year) and a sense of pride that they are contributing to their own well-being and that of their Country. Just maybe, that's when things will change.
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08:23 PM on 12/07/2010
So its someone elses fault. Nothing of personal responsibility to themselves?
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sloppybear16
"Dare we live, without molds"
01:30 AM on 12/07/2010
First step to breaking the cycle... End the Drug WAR!!

Obama won't even discuss this failed policy. He shrugs it off as a nonsensical topic. He couldn't possibly be more misguided
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Tewhiti
For the people, not for the dollar.
03:26 AM on 12/07/2010
I couldn't agree more. The Drug War has been more destructive to American society than any other war we have fought, including the Civil War. F&F.
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HUFFPOST SUPER USER
libwithaclue
GOPers taste like chicken and smell like......
02:44 PM on 12/08/2010
I want to agree with you, because the so called "War on Drugs" is in fact the "War to Arrest as many Young Back Males as possible", but I can't. The cascading effect Illegal drugs is a huge problem in many inner city black neighborhood and I don't know if decriminalizing the illicit sale of drugs is the answer. I don't know.
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Laws456
Don't believe the Hype
03:00 PM on 12/08/2010
The sad part is, Obama knows how bad this policy is. It's not like he was born with a silver spoon in his mouth.
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01:16 AM on 12/07/2010
I came from a background where education was discouraged, at least beyond high school. Ignorant white people -- not bad people, just very ignorant. When I was little I'd gain courage and inspiration from the stories of Black People, slaves who learned to read despite it being a capital crime. I knew someday I would get to college -- if they could, I could. I did.

What happened to that, to the understanding that education was the best way out of poverty, the best way to a better life, and one would do anything to get it? Not what's taught in schools only, thought that should be cherished and not wasted, but a personal passion for learning and achievement and honor and pride?
08:53 AM on 12/07/2010
I loved the first paragraph. It takes the color out of the analysis. It is as the actor in the movie -- A Time to Kill -- asking the white (beige or peach) jury to close its eyes and imagine the horror as if it were their own.

As for the second paragraph, I think any broad brush answer would be insensitive to the complexity of the issue or challenge. First, please define a better life beyond having the ability to access the "things" of survival. If you make say -- one hundred and ten grand a year, have two cars, a home, and you are a hard working, tax paying, law abiding citizen, and yet, you can walk on an elevator in the office tower where you work, and have some bigot respond negatively to your simple presence, when that person could actually be a subordinate...well, as I said, define "a better life". The good life does not concern access to a good job, secured via a "good education" but such may be a byproduct of said good life. The good life is mental. Much of the self destruction we see and cite revolves around self esteem. Homes are fatherless, street corners and jails are full, classrooms are empty, and blood runs red because spirits are broken, and environments of nurturing (individual homes or communities) are still contaminated and gripped by the ghosts and poisons of ignorance, self hatred, and all sorts of other dysfunction past.
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03:41 PM on 12/07/2010
My idea of "better" includes: historical and philosophical understanding of the human condition and social behavior; the largest possible context for one's world view; a rich vocabulary; more choices of livelihood; economic autonomy (which falls far short of material greed) and having enough left over of yourself and your resources to practice and enjoy generosity (again, not dependent on wealth, just having enough left over to share).

There are wondrous people who are not literate or well educated -- most people through time -- but to live in this time, with so much access to knowledge (in contrast to most of history) and not take advantage of it seems so foolish.

Yup, we've got a lot of healing to do, and money, beyond basic need, isn't the fix -- ever. Thought, reflection, deep feeling based on a broad view encompassing paradox and uncertainty, and the uplifting intangibles of love, honor, compassion and integrity -- those are a few things I think education open up to us. To choose ignorance, especially when you have a larger legacy of achievement despite incredible opposition, just dumbfounds me.

Back to saving the world. Always glad to meet my allies :)
12:57 AM on 12/07/2010
Is there any evidence that "re-imaging" black males does any good? Isn't the real story of black success (Oprah, Obama) the best re-imaging tool around?
I mentor young african american males - what a blessing to find one that wants to pursue education. But the pressure that they get for doing well in school - it makes it tough for these kids to keep pushing forward.
I noticed that a small part of the group bullies the other kids about doing well in school. Is there any way to nip that problem in the bud and make the pursuit of education an easier pathway for these kids?
Oakland loses 1/2 of the African American kids from their school system before they graduate - maybe 60%. Growing up in Oakland is like putting them into a machine that ruins their futures, spits them out and leaves them intellectually defenseless and completely unarmed in the life-long battle to build their futures. What do we need to change to give these kids a better chance? Is mentoring one kid at a time the only answer? The best we can do?
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HUFFPOST BLOGGER
Dr. Jonathan David Farley
mathematician
03:33 PM on 12/07/2010
I contacted the Oakland School District and schools in Hunters Point in San Francisco, offering to help. No response.
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HUFFPOST SUPER USER
Blaq Ninja
critical thinker
11:26 AM on 12/08/2010
Because If you help them you might inhibit there steady manufacturing process of an much needed underclass who only consume the products of the rich.
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SF TKF
Cthulhu thinks you'd make a nice sandwich.
11:29 AM on 12/08/2010
A good friend of mine (AA male, PhD, Oakland native) was teaching high school in Oakland a few years ago (because he thought he should give back to his community) . . . he was constantly called racist names by his same-race students, challenged as not authentically black, etc. He quit and went to teach at a Waldorf school.
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Laws456
Don't believe the Hype
03:18 PM on 12/08/2010
This is a difficult, yet necessary question you ask. I would guess that in black communities, there needs to be more of the "it takes a village" mindset. I remember how the neighbors could scold you, or grab you up and bring you to one of your parents for doing something foolish. It's not like that any longer. In fact it's quite the opposite, if you even look at someone's child sideways today, and the parents finds out, they'll be quick to put their hands you. More of the people who want to give back to the community have to do more than swing by, sign a check, take a pic and disappear for another few years. You must be willing to live amongst them if you are to really force a culture change. That's not the easiest journey to embark on either...This is complex issue and I often find myself thinking about, why is it when I cross Central Ave in St. Pete, I can automatically tell that I'm in the hood?
oilfield
large employer per obamacare
11:52 PM on 12/06/2010
i was surprised by the 3% of college undergrads only being 8% of the population­.... 37.5% so, 1 in 3 goes to prison, 1 in 3 goes to college, and 1 and 3 stays home? it sounds like they have a plan to help, that is good. i dont think the folks like al sharpton help much with the teach someone to be victim approach.
11:33 PM on 12/06/2010
Thank you Russell. May God bless and keep you close to him. Young black men need the support and stength of men such as yourself. Years ago ,before intergration, there were doctors,lawyers, and teachers in black neighborhoods. These days young black men only see dedgradation in their neighborhoods. I s there any reason to not see why all hope is gone.. why should you try for something that very few will attain. Parents may push their child ,but if that child only sees misery and heartache all around him,he may say why even try.
01:55 PM on 12/07/2010
Cop out. We have a black president. The head of the RNC, as foolish as he is, is a black man. There are scores of black mayors and representatives in local government.

But lets not just go that far. Just look at the local neighborhood. Black kids are likely to go to a school where a large percentage of the teachers are black. They interact in a world where solid middle class jobs are held my blacks. Odds are, the bus driver in their area is black, the people working in the post offices are black, and a sizable percentage of police in minority areas are black. These are solid middle class jobs, right there staring a person in the face.

Perception is important. When you choose to focus on the degredation and the abject poverty, that's what you see. When the music focuses on the crime and drugs - using some false label like "street reporting", that's what you'll see. If the parents, in an self-deluded excuse, states they didn't move up because of the "system" (while many others have moved out of poverty), and they feed that defeatist attitude in a child's mind, then that's what they child bases as his reality.

A child can go to the library and imagine another world. They can access the internet in these libraries and see what's possible. I did. Others can too.
conservo
Tea Partier, Atheist, Libertarian, Objectivist
09:39 PM on 12/06/2010
Mr. Simmons forgot to mention that there are more than three choices in his multiple choice questionaire. Other choices are 1) Finish High School 2) Go to college 3) Join the military 4) Learn a trade-----and there are even many more than that.
It IS truly a shame that so many people CHOOSE to overlook those choices---BUT the responsibility lies with them just as I am responsible for the bad choices that I made as a youth (and I made many) so should they take responsibility for the choices that they may make as well. To incinuate otherwise is to convey the message that whatever bad behavior they may do will certainly be condoned and overlooked.
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GoldwaterKid
Vote Person, Not Party
10:40 PM on 12/06/2010
You are correct on the choices, hopefully when they have this meeting, they will remind others of the same information.
conservo
Tea Partier, Atheist, Libertarian, Objectivist
08:09 PM on 12/07/2010
I hope so. If they truly care---they will.
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HUFFPOST SUPER USER
Blaq Ninja
critical thinker
08:44 AM on 12/07/2010
Thats the first thing I noticed in his blog.
conservo
Tea Partier, Atheist, Libertarian, Objectivist
08:07 PM on 12/07/2010
Thanks, Blaq Ninja. I thought I was going to get beat up pretty bad for saying it---but it had to be said.
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HUFFPOST PUNDIT
jsgaetano
Legum servi sumus ut liberi esse possimus
08:38 PM on 12/06/2010
Multiple choice?  Those don't seem mutually exclusive.  In fact, I'd say they all seem linked together.
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intolleft
ObamaTAX...getting you shovel ready
07:25 AM on 12/07/2010
Link?
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GoldwaterKid
Vote Person, Not Party
08:16 PM on 12/06/2010
Russell: This meeting is well worth the time and energy, and my prayers are with you to come to a rebranding plan that will work. I don't think Black Males need to redo their image. Maybe all men, but not just black men. Our Country has been spending the last twenty years doing the raising of our children with a style that has left kids becoming adults, with a feeling that it's their way, or the highway. This is not about any class or color. But about parenting and role models, that aren't more interested in their own lives, but of those around them, which includes children. You Sir, are a wonderful role model.
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08:05 PM on 12/06/2010
    The American organization is increasingly threated with an underclass of millions of young people growing old with not ever having had a permanent, life-sustaining job.  Any massive public works must have a primary place to retrieve their lives from destitution and ruin.
    I have never written before this fact of human organizations.   There is always a surplus of humans relative to work in the best of times.  Since the industrial revolution, there has generally been a dangerous surplus of labor that only great wars could rid nations. In our automated nation, we must create millions of jobs through the public sector or an indispensible leader will turn millions of our young and middle-aged men and women into cannon fodder. One way or another humans have been and will again be provided jobs.  Idled humans refuse to remain superfluous.