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Scott Barry Kaufman, Ph.D.

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Who Is Popular at First Sight?

Posted: 04/19/11 10:14 AM ET

You're in a new environment. You don't know anyone. You look around the room and try to size people up. Whom should you talk to? Who is likely to like you? Some people immediately rub you the wrong way. Others seem more attractive. Everyone else at that party is doing the same thing. You know you are being judged, just as you are judging others. Welcome to the fascinating world of person perception.

Recent approaches are allowing us to dig deeper into person perception and pinpoint the factors that influence popularity at first sight. A new approach that holds particular promise is the Social Relations Lens Model, which integrates a number of prior approaches. The model allows researchers to investigate the components of interpersonal attraction and make a more finely-grained analysis of the personality traits and cues involved in the perception process.

Adopting this framework, Mitja D. Back and his colleagues conducted a comprehensive study that included multiple personality traits and behavioral cues. At the beginning of a freshman introductory psychology class, 73 German students (52 female and 21 male) were randomly assigned a seat as they entered the classroom. One by one, each student went to a marked spot on the floor and briefly introduced himself or herself. The introductions, which lasted from 4 to 21 seconds, were videotaped. Each person was then evaluated by the rest of the freshman on two dimensions: liking ("How likable do you find this person?," "Would you like to get to know this person?"), and meta-perceptions of initial liking ("How likable will this person find you?," "Will this person like to get to know you?").

Each freshman was also given a packet of questionnaires to complete at home, including measures of personality. Among other personality traits, the personality battery included 35 items related to self-centered values (e.g., social power, forgiveness, success, courtesy, ambition), which were combined to form an overall dimension of self-centered vs. self-transcendent values. Afterwards, all videotapes were coded by independent observers for observable physical, nonverbal and audible cues.

Who Is Popular?

Those high in neuroticism and low in self-esteem expected to be disliked, when in reality neither neuroticism nor self-esteem were related to popularity. It seems, then, that neurotic people and those with low self-esteem have inaccurate perceptions of reality. Extroverts, on the other hand, were more liked and were also expected to like others more. In reality though, extroversion was not related to being a liker or expecting to be liked.

Most alarmingly, those who reported more self-centered values were more liked and were also expected to like others more. In reality, self-centered people actually disliked others more, evaluating their peers more negatively! Therefore, while self-centered people may be perceived as more friendly, they are actually less friendly.

Why were extroverts and self-centered individuals evaluated more positively? What cues were they broadcasting that influenced their popularity? Extroversion was related to cues that had a positive effect on popularity: fashionable appearance; speedy, energetic and self-assured body movements; friendly facial expressions, strong voice; and original self-introductions. Interestingly, those with self-centered values tended to display very similar cues.

Prior research has linked the popularity of the extrovert to their desire to captivate the attention of others, their expressive behaviors, verbal humor and fashionable dress. This study shows that both extroverts and self-centered people share similar behavioral cues. These cues appear to be related to emotional expressiveness and social dominance. Extroverts and self-centered people both are signaling these traits, and these traits influence popularity. Interestingly, prior research has shown that people accurately perceive extroversion even after only being exposed to a face for 50 milliseconds! Consistent with the Back and colleagues study, signals such as cheerfulness and positive facial expressions were particularly related to extroversion.

Independent of personality, the researchers also found that friendliness of facial expression (amount of smiling) and pleasantness of voice were the best predictors of liking and meta-perceptions. Unsurprisingly, prior research has also found that smiling plays an important role in attraction. Additionally, students with baby faces were perceived as likers.

Birds Of A Feather

The researchers also looked at similarity effects. According to the prominent social psychologist Roy Baumeister, the influence of similarity on attraction is "one of the best known findings in social psychology." Their results are consistent with earlier research in social psychology.

Participants who had similar preferences regarding subcultural scenes (e.g., punk) and clothing (e.g., outlandish) were prone to like each other and expected to be liked by each other. This worked in both directions: more normative beauty-oriented perceivers (those into "fitness and wellness") specifically tended to like dressed-up (as opposed to outlandishly-dressed) others. No similarity effects were found for other personality traits, interest similarity or self-concept similarity.

Why Are Self-Centered People Attractive At First Sight?

The finding that extroversion is related to popularity at first sight is not surprising. Neither is the finding that those with higher levels of neuroticism and lower levels of self-esteem expect to be unpopular. Prior research by the same researchers (also adopting the Social Relations Lens Model) found that men with a long-term mating orientation (which is correlated with reduced levels of extraversion) and shy men (which is correlated with higher levels of neuroticism) get the short end of the stick in rapid mate-selection settings such as speed dating. Other research has shown that extroverted people fare better in a speed dating context.

The reason is pretty straightforward: at first encounter, extroverted people are more likely to reveal their personality than introverts; extroversion acts as an amplifier of human traits. As for those with high levels of neuroticism and low levels of self-esteem, they may come across as more socially anxious and make others feel uncomfortable at first meeting. (Note, however, that the opposite of extroversion is not shyness. Many introverts may not be noticed at first sight, but are OK with that, as they simply aren't as interested in the social stimulation.)

While alarming, the finding that self-centeredness is related to popularity also isn't terribly surprising. Prior research has found that narcissists -- well, actually, the very worst kind of narcissists, those who enjoy exploiting and manipulating others -- are the most popular at first sight (see "Why Are Narcissists (Initially) So Popular?"). In that study, they found that those scoring high in narcissism tended to display the four main components of the "charismatic air": attractiveness (flashy and neat attire), competence (self-assured behavior), interpersonal warmth (charming glances) and humor (witty verbal expressions).

The real world bears this out; everywhere I look, it seems like self-centered people are the most popular. Those with humanitarian ideals are appreciated but aren't flashed across the television screen. This isn't terribly shocking: people seek entertainment, and self-centered people provide entertainment for some people. I'm a fan of Kanye West's music, even though his self-aggrandizement annoys the heck out of me. I've had some self-centered friends in the past, and they could be fun to hang out with.

The most interesting and perhaps surprising thing about the Back and colleagues study is the finding that extroverts are virtually indistinguishable from self-centered individuals at first sight. Both extroverts and self-centered people displayed self-assured body movements and friendly facial expressions and made original self-introductions.

This finding has important implications when it comes to the domain of intimate relationships. How we are perceived at first sight plays a crucial role in mating and dating. I assume most people are attracted to the extroverted aspects of the self-centered individual, not the actual self-centeredness. But how can a person tell the difference without more interactions with that person? This also poses a problem for people who are shy or more introverted. People who aren't flashy and attention-grabbing aren't as popular. This is a shame. I've had quite a number of very meaningful relationships with people who aren't particularly alluring at first but who are awesome people once I've gotten the chance to know them.

A potential criticism of the Back and colleagues study is that it was conducted on college students, and college students aren't representative of the rest of humanity. There is some truth to this: this generation is particularly narcissistic, spending a lot of attention on superficial aspects such as style of dress. Future research should certainly look at a wider range of ages and in a wider range of contexts.

Still, I think their effects do transcend age. In their prior speed dating study, their results, which were consistent, held even after controlling for age (the age range was 18 to 54).

So what are people to do? I think the best advice to everyone is this: before getting too involved with a person, observe them in multiple contexts first, and give people who seem shy or who aren't particularly flashy at first sight a chance. To shy people and introverts who want more social stimulation, I'd suggest working on amplifying your best traits. Whether we like it or not, perception at first sight matters.

 
 
 

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You're in a new environment. You don't know anyone. You look around the room and try to size people up. Whom should you talk to? Who is likely to like you? Some people immediately rub you the wrong wa...
You're in a new environment. You don't know anyone. You look around the room and try to size people up. Whom should you talk to? Who is likely to like you? Some people immediately rub you the wrong wa...
 
 
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HUFFPOST SUPER USER
PJsThreeDogLife
"A large lady given to speaking her mind."
03:00 PM on 04/24/2011
Self confidence is uber-sexy! I learned that from Sonny - a mildly attractive, very confident wealthy businessman who sent our table a round of drinks at a happy hour twenty years ago. We not only invited him to join us...(and enjoyed the dinner he treated us to), but by the end of the evening every woman there wanted to spend the night with him. Will never forget Sonny!
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BlueZoo
Independent voter, Independent thinker!
09:24 PM on 04/23/2011
I despise the word "popular" as it instantly conjures up "unpopular." A lot of girls are popular because they put out. They're liked for all the wrong reasons. The kind person, the one who doesn't speak ill of others, the one who smiles at everyone, the one who includes everyone and looks down on nobody, the person who speaks in a soft voice - that's the person with the most friends and the one who is genuinely liked. That is the person who will earn lifelong friends who never forget a kindness done by the one who cared!
07:09 PM on 04/22/2011
None of this is exactly news.

Jane Austen wrote several books on this theme, for instance "Pride and Prejudice" (where everyone, not just Eliza, initially hates introverted Darcy, who is really a good person, and likes Wickham, who turns out to be a manipulative narcissist, but is so charming that when Eliza first meets him, she "cannot imagine" meeting a more agreeable person) and "Sense and Sensibility" with the same dichotomy between Colonel Brandon and Willoughby.
04:43 PM on 04/21/2011
I guess I need to be more of an extrovert !
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HUFFPOST SUPER USER
jh2
flower powered
11:42 AM on 04/21/2011
I would be interested to see how this varies across cultures and at various campuses. I don't have a problem with the study focussing on young age groups because this is where most of these life altering decisions are made and experimented upon. We're a little different than German's on cultural norms, particularly on risk aversion. I would think that as technology has advanced our ability to be instantaneously gratified, it has shortened the period for courtship and reduced tolerance for the unknown and removed certain elements of the mystery of romance. As a result, some personality groups more able to compete in this environment. In addition, we are blasted by corporate-driven ideals with constant media, and eventually wear down to accept their standards. What impact will it have on the view of happiness and how decisions will be made with our children's generation? Also, the study should consider how different campuses have different filters applied, such as variations in socio-economic and education levels. I would guess those on the upper ends would tend to be more risk averse.
11:41 PM on 04/21/2011
jh2
I agree with you. I would love to see a similar study done in the US and although the age range was vast in the German study, I imagine the median age was early 20's or late teens.

Furthermore, as people get further away from the experimental teens, and we really begin to know who we are. I think many people reflect on how much they have changed and so too, have our personal likes and dislikes of ourselves and others.
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09:28 AM on 04/21/2011
No one is perfect. We all have flaws, and often these flaws make us unique.
If you are comfortable in your own skin and feel good about yourself, you will be perceived as confident and therefore attractive. Confident people are in short supply.

It is ok not to be liked by everyone since you don't like everyone you meet.
Some people are great in public but can't hold personal relationships.
Others are shy in public but have great love relationships and friends.
To know someone takes time. Judging someone based on a first impression is not always accurate but we all do it.

The only though with physical attraction for me it only takes 5 seconds to determine if I'm attracted to someone.
08:37 AM on 04/21/2011
I think people have difficulties in a social situation if they have low self esteem or arent the flashiest dressers and are still people and have feelings just like everyone else and shouldnt be outcasted from social events because of status or how many investments they have the list goes on and on stereotyping will be around forever unless the society is willing to embrace and adapt to change..
08:25 AM on 04/21/2011
These personality traits might be interesting for social situations and water cooler chit-chat, but the idea of extroversion and a healthy dose of ego is not news in business. The high-powered salespeople who garner 6-figure salaries cultivate those very traits to attract and engage with customers. Loraine Antrim
09:44 PM on 04/20/2011
I always say there are no shy people after you get to know them!
Yes I am queen of Extroverted and when I go to a party...I make sure no one is left without having fun and talking to few people...I bring the crowd with me to the introverted and the shys - why? cause if they wanted to be alone and in the corner, they would not be at this party!

I love seeing everybody have a great time!
05:28 PM on 04/21/2011
You are also VERY kind - a trait missing in this study - but so important in human relations.
F & F'd!
06:05 PM on 04/21/2011
"I make sure no one is left without having fun and talking to few people...I bring the crowd with me to the introverteĀ­d and the shys - why? cause if they wanted to be alone and in the corner, they would not be at this party!"

That is very considerate of you, unpalinning. You should be a welcomed guest at any party.
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Jokergirl
No joke actually, humor helps heal
08:47 PM on 04/20/2011
Extroverts and introverts they're almost a stereotype, a characters reference for writers, some people are different when they are out in public then they are when they're with family or close friends. Most of the extroverts I've known have been really insecure, but they trick is they don't let on. They exude a false confidence, they play a role while in public and people buy it because they are charming, witty, funny but yet they're not good at being alone. Introverts can be insecure but most of them are just observing the room, seeing who does what, getting an objective view of things. It's like there's a party and extrovert is dancing on a table, the introvert is along the wall watching all of it unfold and sneaks out when the cops bust up the party. Then I've known introverts who are as condescending as they get and extroverts with all the confidence in the world. Calling the "college generation" narcissistic though I think is a little reaching. Narcissistic behavior has always been around, it's just broad-casted more now on places like Youtube, Twitter, Facebook etc.etc. First impressions can be deceiving though, it all depends if you can read people well and if you have confidence on your own social skills.
09:34 PM on 04/20/2011
"It's like there's a party and extrovert is dancing on a table, the introvert is along the wall watching all of it unfold and sneaks out when the cops bust up the party."

What kind of parties have you been going to, jokergirl? Did the person on the table get busted?
Did you make a clean getaway with the introverts?

I can hear the dispatcher now: "We've got an excessively loud party of narcissistic extroverts and wallflower introverts at 221B Baker Street."
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Jokergirl
No joke actually, humor helps heal
04:44 PM on 04/21/2011
Sometimes it happens after a night of bar hopping. When you're the only one completely sober (designated driver) I should start charging a campus rate. No I didn't sneak out with the rest. Only the ones worried about getting caught left. I tried to pull my friend (the extrovert) off the table and she wouldn't go. So the cops came in and broke it up for excessive noise. Yes, I've been to some wild parties but I just watch everyone do their thing and take notes for my next thesis on human behavior ;)
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honky1234
Sweep the leg? But I'll be disqualified!
06:36 PM on 04/20/2011
Well sh*t, who doesn't know that extroverts tend to be more likeable and that the way you dress matters?
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jimtpat
Hell's Pretty Pink Bells
11:29 PM on 04/21/2011
I saw a man today who obviously cared about the way he was dressed. Not too long after, ditto for a woman.

Pretty much all of the several hundred others I saw today didn't appear to be giving it a thought.

Of course, I understand I could be misinterpreting in some cases, but the sheer underwhelming totality of frump...
03:49 PM on 04/20/2011
Don't make too much an emphasis on the social game. What's important is to find something that drives you, no matter what it is as long as it is "legal". When I was a teen, introductions were quickly followed by the question: in what story are you? Of course, the models that the society propose are more or less all driven by the social game so we tend to think it's the norm. If what drives you in stamps collection, you'll be a happy camper and you'll meet a lot of happy stamps collectors and you'll be attractive, even if you may not be at ease as guest during the oscars' night. Have you ever remarked how interesting it is to talk with somebody who is fully into his story, even if you know nothing about the subject?
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Bruisersmom
03:00 PM on 04/20/2011
Interesting article. Maybe, they could follow up with one on introversion and first impressions, or educate some of the extroverts out there on how to get to know introverts who are very interesting. They just don't put it all out there right away for everyone to see. You have to invest a little time in them before you start to see rewards.
02:29 PM on 04/20/2011
Its all about survival....extroverts do not reveal anything except that which enhances their status in the group. Attitude sets them apart.They learn from a young age that if you act confident while others are indecisive you appear more knowledgeable,even though that is rarely the case.

Indecision is perceived weakness,and some in the social group manipulate it to their advantage.
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01:10 PM on 04/20/2011
I have always found that women judge each other much more harshly on first impressions than men do (each other).
And I am talking about first impressions based solely on how the other woman looks and nothing else.

This I find extremely annoying.
01:28 PM on 04/20/2011
Perhaps it's just a stereotype, but it has been my experience that women do "eye" one another much more frequently then men do one another. They seem to look them over wrt the man they are with, the clothes they are wearing, etc. I can imagine how this outward behavior could be mimicked inside as well.
06:04 PM on 04/20/2011
"I have always found that women judge each other much more harshly on first impressionĀ­s than men do (each other)." Vanessa Belle

I tend to agree. I think women in generally are more critical -- even of themselves. I read a summary of a study which said that women generally consider themselves less attractive to men than the men consider them to be, and that men generally consider themselves more attractive to women than the women consider them to be.

In another study, women on an internet dating site rated 80% of the men on the site as less than average looking. (Ouch!) On the other hand, when men rated the women on the site, the result was a standard distribution curve.

All this reminds me of a line from Evelyn Waugh's classic book, "Decline and Fall":

"Women," said Captain Grimes, "are an enigma."