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Colombia's "Power" Change

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This Saturday, Colombia will start a new chapter in their history as they peacefully transition from the outgoing Uribe Administration to the new Santos Administration. With a new president they will be addressing new issues. For the first time in decades, the country's leaders will have the opportunity to focus on issues other than just safety and security. Santos will face questions about how his team will build a lasting economy and a stable workforce.

I recently visited Colombia with a technology delegation assembled by Alec Ross of the State Department. Ross' team's mission is simple: Use new technologies to come up with effective and efficient ways to assist with our diplomacy efforts. His thought process follows the lines of, "America is loved for our entrepreneurial spirit and we should engage these tools as a new form of digital diplomacy."

Nonetheless, when I was first invited, I was skeptical. Our government has wasted lots of resources in failed drug wars and military engagement in the past. But this effort seemed very different. The Obama administration recognizes that a nation's security isn't possible without the support of its citizens and a decent economy.

Helicopters and missiles won't solve Colombia's problems now. The Revolutionary Armed Forces of Colombia (FARC), once controlled the entire countryside but is now reduced to only a few thousand troops in the jungle. Military force will not take out all of Colombia's enemies. But education, technology and infrastructure may.

Our tech delegation was designed to build a network between the U.S. and Colombia to spur discussion and thought on ways technology could be implemented to assist local needs. The trip was not a bunch of diplomats -- but technology advocates and entrepreneurs that are constantly thinking about using tech to save time, money and accomplish a goal. We talked about entrepreneurship development, incentive programs and even challenge grants. We brainstormed innovative ways technology could assist in the rebuilding of Colombia's economy from the ground up.

We learned that the country is ready to connect! There are more than 42 million mobile phones for 45 million Colombians. That's nearly 1 cell phone per person! Not to mention the amount of people that are within reach of a cell-phone enabled makeshift phone booth. The possibilities are easy to imagine. Just think about how cell phones and the 3G network changed America in the last two years. People in at every income-level use text messaging and the mobile web in both rural and urban parts of our country. Applications on phones are getting easier to produce and distribute nationally.

Frontline SMS Medic (an amazing non-profit) was on the trip. Their organization shows people how to use text messaging through local SIM cards to save lives. This can be done by sharing medical information, sending doctor reminder alerts, or texting epidemic warnings through a mobile platform. Their technology is quickly enabling rural villages to send text messages out when hard to keep vaccines are available in the area. Alerting people in rural areas through text messages is just the tip of the iceberg.

The possibilities of bringing new technology to Colombia through U.S.-based public-private partnerships is also a piece of the development puzzle. While the One Laptop per Child has given students in rural areas an opportunity to connect with the world and share much-needed information to communities, there are limitations. The XO laptops are sturdy and inexpensive, but students like the ones we met in Macarena, often lack ways to connect to the internet because the local cell tower was down.

Nonetheless, as 4G wireless Internet become more available in the months ahead (growing rapidly in the US and will be in Colombia next year), some of these problems will disappear and more students will be able to use WiMAX (technology that enables "last mile" wireless broadband access as an alternative to cable and DSL ). The Santos Administration will have to work to ensure this technology is used to connect remote areas that don't have reliable access to the internet.

Our tech delegation was challenged to think about ways technology could help their growing civil society better assist citizens in a more orderly fashion. Colombia has 160,000 law enforcement officers, but they have only 60,000 radios. Low cost cell phones, secure text messaging program and even simple mobile applications could provide the officers more efficient forms of communications.

The Santos Administration is also faced with public safety problems like the prevalence of landmines left over from the FARC, drug cartels, etc. How will they combat these issues? What if there were an app for that? Imagine a basic application that uses GIS and GPS technology to help people navigate deadly landmines. We have a ton of apps in the US cautioning citizens on where electrical lines are before you dig, to basic mapping apps of where hospitals, police stations, etc. are located.

The good news for Colombia (and the U.S. State Dept.) is that these ideas don't require expensive hardware. What it requires is a commitment and will to move forward. There are many people, organizations and companies moving this ball up the field in Colombia too.

Social networks like Twitter & Facebook have created a space for Colombians to amplify their collective voice against the FARC through online groups like "One Million Voices Against FARC." But these tools need tangible resources to create better jobs for hard-working Colombians.

Santos is faced with entering into the global economy while putting jobless Colombians back to work. Unemployment has hit a staggering 17 percent.

Colombia can't get there from here without spurring entrepreneurial growth and bolstering democratic power. Failing to build the country's economic base and creating decent paying jobs has dire consequences - if nothing is done, people struggling to get by will turn to desperate means to survive, illegal means. On the other hand, public investments could open new doors. Imagine how basic information could help a farmer with stagnant wages sell more goods around the world.

This bold mission needs computers, teachers and leaders. Our Peace Corps volunteers have aided countries like Colombia for years, but the information age demands a new style "Tech Corps" that modernizes communications and data systems and helps create good jobs in technology, communications and bio-tech.

This is not just a State Dept. mission -- it will take all of us to help develop public-private partnerships and mentoring programs. While we were in Medellin, we learned of Hewlett-Packard announcement to build facilities in Colombia -- This U.S. Company has a huge opportunity to set new standards by training local businesses, provide mentorship and invest in infrastructure to develop a stronger workforce.

Connecting people through the internet and mobile technology is only part of equation. I grew up in Cleveland -- a city that has seen well-paying, manufacturing jobs disappear -- jobs that once sustained thousands of local families. Just like in America, the internet means nothing for most Colombians without a livable wage.

While our government and the Santos Administration call on thousands of farmers to turn their backs on the drug trade, we can't ignore the hard truth. Over 45 percent of Colombians live below the poverty line, including many farmers. Legitimate agriculture must pay better than narcotics.

This requires looking at ourselves in the mirror and admitting our country's role in this problem. Illicit drug supplies will shift to Mexico or other Latin American countries if American demand for them stays constant.

In Cleveland, when I thought about companies building facilities in Colombia, my impulse was to mourn the loss of jobs that could've stayed in Ohio or Michigan. But having met hard working people in Colombia, sharing ideas and notes, I realized we're all in the same boat now. We're all trying to earn an honest living and support our families. Our success directly depends on how we work together to empower the change we all need. I hope that more folks take action and think about how we are all mixed into this world wide web together. I look forward to seeing how the Santos Administration uses technology in the days ahead to better connect our countries.

 

Follow Scott Goodstein on Twitter: www.twitter.com/revmsg

 
 
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HUFFPOST SUPER USER
alex8649
09:42 PM on 08/08/2010
Makes no sense at all to be talking about "new chapters" for Colombia when it's clearly a continuation of an old story. Which is exactly why people voted the way they did - fear of the unknown or change. Uribe has made sure to saddle Santos with his ongoing issues wih FARC, and there are ongoing issues with all kinds of investigations into this past administration. What new chapter is this? Same old story. Old wine in new bottles.
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Ira7
04:38 PM on 08/08/2010
I appreciate the main thrust of this article, and I agree with most of it. However, it began on a very incorrect premise:

"For the first time in decades, the country's leaders will have the opportunity to focus on issues other than just safety and security."

The fact is, the reason Santos kicked Mockus's butt in the election is because security is still a very important and fragile issue. Perhaps Scott is inferring that Colombians' faith in Santos will put security less in the forefront, but it still remains the main issue in the country.

And of course, Scott failed to mention the maniac to the east--Chavez.
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Richard Pearce
Atheistic-agnostic Canadian polymath
05:09 PM on 08/08/2010
This from the guy who three minutes later told me that not accepting the results of a 'free and fair election' marked one as worthy of scorn.
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Ira7
09:59 AM on 08/09/2010
If you were trying to make a point, you missed the target by a mile.

What the heck are you talking about?
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photo
04:04 PM on 08/08/2010
If you're going to gad about Colombia, might be wise to read over travel info first:
http://travel.state.gov/travel/cis_pa_tw/tw/tw_941.html

Seems like those old dedicated Marxists in FARC won't be giving up anytime soon, especially as there is some narco money probably helping them along. Works for Perú's Shining Path, probably in the narco-Marxist entrepreneurial spirit. Check out the FARC propaganda:
http://www.farcejercitodelpueblo.org/
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Balzac
08:22 PM on 08/07/2010
I hope the power of diplomacy will lead Colombia into a new era of social harmony. Diplomacy is not possible without power, yet restraint of power can project even stronger influence than over-reliance on force. I'm hopeful for Colombia.
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Richard Pearce
Atheistic-agnostic Canadian polymath
08:59 PM on 08/06/2010
The problem with the rosy picture you're painting about what allowing Colombians to effectively communicate with each other, and become more aware of the world via technology, is that they will also use that to publicise the conditions they are being forced to work and live in, and to organise to do something about it, which will mean the end of the corporations moving to the country to take advantage of the government's policy of stamping out any effort to organise to improve their living and working conditions, because either those conditions will disappear as the people succeed in organising, or the bad publicity that being seen to have taken advantage of exploited people engenders.
12:44 PM on 08/07/2010
That logic would be accurate if you didn't pretty much rule out any of the alternatives that are somewhere in between, because neither extreme is necessarily as simplistic as you're making it sound like. In other words, perhaps it would be better to wait and see rather than to make bold predictions that are as absolute as they are likely to be at least partially lacking on either end.

Not that I see anything wrong with the underlying intention, generally speaking, but perhaps some rose-coloring is necessary given all the black-coloring that tends to come forth without qualifications.
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Richard Pearce
Atheistic-agnostic Canadian polymath
01:34 PM on 08/07/2010
I'm just pointing out that the favorable conditions (low taxes, low wages, no worries about unions) are maintained by oppressive techniques and that providing the ability of people to communicate freely with the outside world and each other will lead to people getting around that oppression, and the oppression becoming part of the public awareness of Americans, making the favorable conditions not so favourable for those who's brands will become associated with them if they move there.
05:32 PM on 08/06/2010
Great post. You are not alone, because most Americans who have recently visited Colombia have been pleasantly surprised by what they have discovered after visiting this magical country. Tomorrow starts a new era in Colombia and we can only hope that things continue to improve. To learn more about the transformation of Colombia http://www.medellintraveler.com
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Ira7
04:43 PM on 08/08/2010
According to Richard above, Colombia is a hellhole!

Of course, he's never been there, but why should experience and facts alter his opinions?
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Richard Pearce
Atheistic-agnostic Canadian polymath
05:06 PM on 08/08/2010
No, I didn't say Colombia was 'a hellhole', I'm sure that it is as nice a place for visitors as the travel ad above makes it out to be, as long as you don't venture out of the tourist zones and find out what the situation is like for the average Colombian.