Here's something I bet you didn't know. Back in 1979 and 1982,
Star Trek: The Motion Picture
and
Star Trek II: The Wrath of Khan
broke the opening weekend record with $11.9 million and $14.3 million respectively. So, yes, for a brief period, the
Star Trek
franchise really was in the same kind of company as
Batman
and
Jurassic Park
. Along with
Jaws,
those three franchises are the only ones ever to have their first two pictures break the opening weekend record consecutively (
Batman
did it thrice in a row, a still un-bested mark).
Indiana Jones
did it with films two and three, while
Spider-Man
did it with films one and three (I'd argue that
Spider-Man 2
only missed because Sony chose to open it over the long July 4th weekend). The re-release of
Star Wars
broke the record in 1978, and
Return of the Jedi
smashed through the $20 million barrier in the three-day portion of its Memorial Day weekend in 1983. Another neat fact?
Every Which Way But Loose
was the first film to break the $10 million barrier and
Star Wars
actually took the weekend box office record from
Jaws
in its 11th week of original release. So yes,
Star Trek
used to be very much at or near the top of the short-term box office heap. And, if history is any indication, it'll return again when
Star Trek II: Attack of the Klingons
is released in summer 2012.
The most shocking thing about Star Trek's weekend performance isn't the alleged $79.2 million in 3.5 days. That's a great number, a nearly three million more than the estimates. No, the shocking part is that, unlike nearly every live-action genre tent pole picture in recent memory, Star Trek's Saturday business actually increased by a token amount from it's opening Friday. The reboot's maiden voyage grossed $27.4 million on Saturday (the pure Friday numbers, including midnight showings, were $26.8 million, meaning it's now the third biggest Friday of 2009). That's an amazing accomplishment in this day and age.
In the old days (think anytime before the last six years or so), a film opened on Friday, went up a bit on Saturday, then dipped a little below the Friday number on Saturday. Solid 3x multipliers were common and anything less was a sign of trouble. That's now a thing of the past for anything that is even remotely 'eagerly awaited', with the exception of family-centered animated films (Monsters Vs. Aliens) and/or explicitly grown up entertainment (like The Bourne Ultimatum). Today it's a front-loaded opening day, followed by a token fall on Saturday and Sunday. Long story short, plenty of non-geeks and grown ups decided to check out Star Trek after opening day, and everyone from Friday told their pals to see it. Iron Man was the most recent event picture to pull that off, and we all know how well it held up over the summer.
In 3.5 days, Star Trek has out grossed every single Star Trek picture except for Star Trek: The Motion Picture ($82 million), Star Trek: First Contact ($92 million), and Star Trek IV: The Voyage Home ($109 million). By today, it will be the third highest grossing Trek picture and it'll easily surpass the franchise record by Saturday at the absolute latest. Obviously inflation is not figured into these numbers. No real point complaining, but I'd argue that the Sunday total ($21 million) would probably be higher if not for the fact that today is Mother's Day. It sounds like the film is truly playing like an across-the-board, all-audiences smash hit. This is a big win for Paramount, especially if it plays like a mainstream reboot (Batman Begins, Casino Royale) and less like... well, a Star Trek film. As for final domestic take, I'm thinking $230 million at this point, maybe more if Terminator: Salvation underwhelms (in which case Star Trek has the genre field all to itself for a full month). As it is, solid word of mouth and positive press coverage now makes Star Trek the second choice for most movie goers for a good chunk of June, which is a very nice place to be.
To Paramount's credit, they have publicly stated that they are in this for the long haul (which theoretically justifies the film's alleged $200 million+ final cost). They knew that had an audience-pleaser on their hands. Regardless of the final domestic gross, Paramount knew that the series would be in prime position to capitalize on the goodwill of this first picture. Like past 'better than I expected' first films (Austin Powers: International Man Of Mystery, X-Men, The Bourne Identity, Pirates of the Caribbean: Curse of the Black Pearl, Batman Begins, and Casino Royale), the inevitable sequel could nearly double this film's opening weekend take. Right here, right now, I'm calling $100 million+ for the opening weekend of the second Star Trek 2.0 picture.
For more box office info, including the near-record plunge of a certain tent pole and the tragic demise of a cartoon that you should try to check out, go to Mendelson's Memos.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.