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Scott Rubin

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The Black Cloud Effect: Breaking My Life-Long Addiction to Losing

Posted: 07/15/2012 9:00 pm

My name is Scott Rubin and I am a long-suffering sports fan. I was born in 1959, the same year the Buffalo Bills were founded and quite possibly on the same day. I grew up in Buffalo and have been obsessed with the Bills as long as I can remember.


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My brother strangling me in my Buffalo Bills practice jersey during the OJ years.... I had no idea what 69 meant but it always got a reaction.

But recently, after watching 12 hours of the NFL Draft to see whom the Bills would pick in the 7th round, I knew I had a problem. Maybe if the Bills had won at least one Super Bowl -- we've lost four in a row! -- or a playoff game in the last 20 years, it would have actually mattered. But Buffalo hasn't even made the playoffs in this millennium! AHHHHHHH!


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My Wife and I (highlighted in the left corner) snapped moments before the start of the Bills first Super Bowl appearance. Three-and-a-half hours later, the Bills would lose in the final second on a missed field goal, "wide right." I would never look so good.

How long can this agony continue? Recently, when I heard of the Bills free agent pick-up of NFL superstar Mario Williams, I turned to my wife and said, "This is the year, Evie... I know it!" She looked at me as if she was looking at a meth addict... with contempt, pathos, and a deep yearning to contact a divorce attorney. Somehow this was her final straw... Maybe it was me making her go through last season's Cinderella story when the Bills went 5-2, only to then lose eight of the next nine games. My futility, my madness were etched in her face... I could see for the first time, that I was sick, very sick. I needed help. I need to get off this losing addiction -- now -- or risk losing my wife and family, to say nothing of my physical and mental health.


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For my 30th birthday, my wife had me infused into a birthday cake as Bills great, QB Jim Kelly. The Bills never tasted this good... at least not since winning the 1965 AFL Championship -- I was five.

So, I'm going on a journey to document my attempt to quit the very thing that quite possibly defines me, my beloved Buffalo Bills. I am in search of the answers to my addiction to cellar dwelling. But this quest, however noble, is about more than just my personal suffering. That's why I am planning to roadtrip it to other drought-prone cities -- driving a perfect L across sports' losing corridor: from Minnesota (Vikings) to Milwaukee (Brewers) to Chicago (Cubs) to Detroit (Lions) to Cleveland (Browns, Cavs, Indians) to Toronto (Maple Leafs) and finally to my hometown, the mecca of sports losing, Buffalo, NY (take your pick).


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Our planned route. Join us along the way! We want to hear your story. You might even end up in the film.

I will also consult with scientists, addiction specialists, psychologists, aversion therapists, priests, rabbis, past-life regressionists, Kabbalists, witch doctors... I may even attempt to change my allegiance to a winning franchise, whatever it takes... I'll attend Roller Derby matches and American Kennel shows, anything where a winning team might stick.

But if somehow I fail, I will then turn my attention to breaking the curse and unleashing the winning energy that has stayed imprisoned in some sinister, underworld lair for nearly half a century. Yes, I said the "curse" -- you don't lose four Super Bowls in a row in a rational universe. Something's up and I will unearth its ugliness.

My goal is nothing less than to be the savior of losing, trying to bring salvation to my fellow sports masochists. Their pain will become my pain. We'll shuffle off to Buffalo to finally shatter our addiction to losing -- to confront the dark, menacing, overlord-of-sport who blows kicks six inches to the right just to watch fans weep. We deserve a life of joy and fulfillment; not one in which our losing teams obliterate whatever's left of our battered souls.


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A once proud member of the BIlls Backers Association. Come with me and join the new Association in town: The "Losing It" Commiserators Club. Release the pain.

I understand that we are fanatics. Indeed, being a sports fan of a losing team is more extreme than being a radical Islamic fanatic -- at least they get 72 virgins at the end... what do we get, 72 extra pounds?!


Here check out this video I produced... our CEO wouldn't let us make this movie, even though our entire Web audience wanted us to... Yes, those are the Workaholics dudes starring in it.

To learn more about my quest -- and the film I am going to make about it (and, hey, who knows, maybe kick in a few bucks to help me on this journey of liberation), please check out this Kickstarter page.

 
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My name is Scott Rubin and I am a long-suffering sports fan. I was born in 1959, the same year the Buffalo Bills were founded and quite possibly on the same day. I grew up in Buffalo and have been obs...
My name is Scott Rubin and I am a long-suffering sports fan. I was born in 1959, the same year the Buffalo Bills were founded and quite possibly on the same day. I grew up in Buffalo and have been obs...
 
 
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Michael Gene Sullivan
The Republic is endangered... by Republicans.
07:46 PM on 07/16/2012
You can take our factories, jobs and rights, poison our water and air, kill our schools, and crush our children's future - but keep yer stinkin' mitts off our teams!

I think sports allegiance has, for many Americans, filled the vacuum created by a lack of tribalism. Humans existed for millions of years in small groups, with common goals and complimentary agenda. Now, in the vastness emptiness of American Individualism, we are encouraged to break bonds of commonality, reject being part of something bigger, strike out on our own. People have become convinced that being a political "Independent" is somehow superior to being a partisan, that believing a shared philosophy is somehow inferior to having none. But people want to be part of something. So what do they give us, what non-threatening outlet is provided for our group conscientiousness which - if left unmanipulated - would have people demanding economic justice? Sports. 75,000 people paying for the privilege of screaming their heads of in a corporate stadium is 75,000 blowing of steam.
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11:37 PM on 07/16/2012
fascinating post Michael - great word phrasings and on some level, i side with your anthropological take...BUT you obviously lack the ability to understand on a fundamental ( ie visceral and emotional)- and likely experiential level in your own paucity of group sports endeavors - the deeply satisfying fun of football/basketball/hockey etc. in a COMMUNITY spirit of excitement and pride , not to mention healthy family bonding.. Now enjoy those "Sundays with Chaucer" at the library this Fall....
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Douglas Stevens
06:56 PM on 07/16/2012
Try being a fan of any Minnesota team. Disappointment and embarrasment abound here.
Oh, and we have Michele Bachmann to boot.
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11:37 PM on 07/16/2012
I feel your pain....and know of the dark quagmire that is Gopher football.
05:53 PM on 07/16/2012
This Cleveland girl feels your pain. At least you have just one team to cause you fits. Look at me. I can barely remember the Jim Brown era but can vividly recall the drive, the fumble, the shot, the meltdown of #^&K@#?! Joe Mesa, red right 88, the decision, and *(#^$*&@# Art Model moving the real Browns. (We keep waiting on the real ones to show up but so far.....no dice.) Our mantra is "Wait till next year". I honestly think if that day comes, we'll all just stare at each other and say "Now what?"
03:27 PM on 07/16/2012
WHY WHY WHY Quit??? Listen to me. A man needs ONE thing in his life that is truly his. Something that defines him. Your thing is the love of your football team. Win or lose you are a true fan. You love the game and you love your team. You suffer with them and you cheer them on. You win with them and you lose with them. Give that up and sure, you may not miss the losing but I tell you right now you will have lost your identity. You will not have that one thing that's yours. The one thing you truly love. Once you lose that or give it up you will have started down the path of unhappiness.......
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robin360
dog is god spelled backwards
03:12 PM on 07/16/2012
Hey there: As a long time L.A. Kings fan, all I can say is, hang in there, baby! It is so good when you finally get it, so good :)
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Lucy Mouse Head
02:21 PM on 07/16/2012
The only way you truly lose is by equating the success, or lack thereof,of a bunch of millionaires playing a game for the benefit of even wealthier millionaires,as a measure of personal achievement.
Whether the Bills win or not, how does that define you as a person, or even the city of Buffalo, for that matter?

Sports are just bread and circuses without the blood,in relative terms, to what the Romans used to appease the masses.

I realize the humor aspect of the column,but I'm from Cleveland,also born in '59 and you learn to philosophize real quick here.
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Willie Qwit
Willie don't qwit!
02:19 PM on 07/16/2012
I gave up on pro sports over twenty years ago after a few player strikes, an umpire strike, and a couple of owner lockouts. It especially makes me sick when taxes are raised to pay for bonds floated to give multimillionaire team owners a bunch of tax breaks on new facilities that cost hundreds of millions of dollars. And paying any player several million a year? What an absolute joke.

Pro sports can completely disappear for all I care. Studies have shown people will still spend money, but on other things, so that whole "good for our community" thing doesn't hold water, either.
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Mark Andrzejczak
"After such knowledge, what forgiveness?"
01:55 PM on 07/16/2012
My thoughts?: Loyalty is worth more than victory, especially when it comes to something trivial, like sports. If it doesn't really matter what the outcome is (no one lives or dies on a basis of the outcome of a game), then I should scream all the louder for the home team when they lose. It's more important that I show solidarity with my community than that a sports team wins a championship. This is the mentality of a Buffalonian fan, and there's nothing sick about it.
01:01 PM on 07/16/2012
I hear ya brother. As a Saints fan from day one, I know all too well the sorrow of masochistic sport loyalty. I suffered for 43 years. I said they ought to make little cat o nine tails with a fleur de lis on it so we could whip ourselves during games. I had T-shirts printed that said "Maybe Next Year" because that's how we lived. I had another one that said "All I want for Christmas is a Secondary". Now that we are contenders, we don't take anything for granted. All that losing taught us the true meaning of hope and how it can sustain you. I wish the Bills all the luck in the world, I've been there with you.
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12:01 PM on 07/16/2012
Mr. rubin,moved to Buffalo from NJ as a teen in 1970 & was IMMEDIATELY impressed by the fervor and affection in WNY for Da Billz....i recall going to sold out games in Rock Pile during blizzards where deenis shaw's weak passes would get swept up in the wind gusts and go sideways!, a game with 14 inches of snow falling in 1972 ( ?) in rich with 74,000 hearty fans there vs. the Vikings. you had the OJ era, may not recall the excellence of the mid- 60's era and of course the 4 super bowl run... Other than Green Bay, no sanl market pro franchise bonds a community and brings it's enthusiastic and good- natured fans together like Buffalo Bills football. i have friends up in WNY still who have had season tix since 1966...and would never fail to male it to a Bills home game on a Sunday, regardless of the teeam record and the weather. Bills football remains soemthing very special these 5 decades later to a city of genuinely good-willed people.
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carmillivanilli
Hellooooooo, Cleveland!
08:16 AM on 07/16/2012
We Cleveland fans laugh in the face of your misery. We've forgotten more about losing than you'll ever know.
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Oilvike
Go Hawks! Go Vikings! Go Cards!
03:27 AM on 07/16/2012
Hey Man! How'd you have liked to have been an Oilers fan?!! Maybe you would have enjoyed not only not making the Super Bowl, but not even making the AFC Championship game in seven straight playoff appreances!
02:47 AM on 07/16/2012
The important thing is to have the courage to give up.
03:32 PM on 07/16/2012
This isn't drugs or alcohol. People who aren't die hard fans simply do not understand.