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A Billion+Change: Supporting Nonprofits Through Skills-Based Pro Bono Service

Posted: 02/27/2012 8:00 am

What does it mean to help those whom we traditionally rely upon to help others?

According to the Independent Sector, America's 1.5 million nonprofits employ nine percent of the U.S. workforce and contribute five percent to our nation's total economic activity. And everyone recognizes that these nonprofits are playing a larger role as millions of Americans faced with tough economic challenges have turned to nonprofit organizations for help in meeting many essential needs.

Yet nonprofits also are struggling to meet this increased demand while facing their own operational challenges in this tough economy: declining contributions, low cash reserves, fewer funders and reduced support from local, state and federal governments. (Guidestar, Fall of 2011)

In tough times, when reaching for the checkbook isn't as easy as it once was for individuals or businesses, we need to find more creative ways to help. And for a growing number of American businesses, the answer is clear: many have agreed to partner with their employees to donate pro bono services, leveraging the extraordinary talents of their workforce to help support community needs.

As the Honorary Chairman of A Billion+Change, I am proud to work with Points of Light in a national campaign to mobilize pro bono and skills-based volunteer services from American businesses. We are working to enlist at least 500 companies that will agree to support their employees as they volunteer their time, talents and business skills to help serve the needs of nonprofit organizations.

For nonprofits, the value of this skilled support can be enormous by improving long-term administrative and operational efficiencies, including areas such as marketing, improved technology and skilled professional services. In fact, research indicates the value of this type of skilled-based service can be up to 400 percent greater than the value of more traditional forms of volunteering. (True Impact, 2011)

There also is a direct, bottom-line benefit to employers. These pro bono programs boost employee morale and productivity, provide a tool to help employers attract and retain the best and brightest personnel and help to draw in investors and increase customer loyalty over time.

By lending their most valuable asset -- the talent, skills and enthusiasm of their employees -- pledge companies can change what it means to help. Every day, A Billion+Change pledge companies already make a significant impact in workforce development, education, youth services and college access, health care and veterans issues.

• Boston Beer employees share advice and expertise through a regular series of "speed coaching" sessions with entrepreneurs and small business owners in their Brewing the American Dream program. To date, these pro bono sessions have helped to create or save 700 jobs.

• At HP, employees are applying their technologies and expertise to social innovation and address high impact community needs including education, entrepreneurship, healthcare and community involvement through programs like 'Random Hacks of Kindness.'

• UPS employees volunteer their expertise to support logistics around urgent humanitarian relief and road safety training. Additional pro bono hours are donated by their attorneys, technology experts, engineers and senior executives to various NGOs on a global basis.

So far, nearly 100 companies have pledged a combined $1.5 billion in skills-based and pro bono volunteer services. And these commitments promise to unleash billions more in service, talent and expertise that will strengthen and support the long-term work of our community-based nonprofit organizations.

Has your company taken the pledge?

Mark Warner was elected to the U.S. Senate in November 2008, and serves on the Senate's Banking, Budget, Commerce and Intelligence committees. Senator Warner has established himself as a national leader in efforts to find bipartisan consensus to create solutions to reduce the federal debt, as a champion for small businesses, and as a leader in Congress in efforts to reduce unnecessary regulations and encourage more start-up businesses. He is the Honorary Chairman of A Billion + Change a national campaign to encourage corporate America to engage in pro bono service.

 
What does it mean to help those whom we traditionally rely upon to help others? According to the Independent Sector, America's 1.5 million nonprofits employ nine percent of the U.S. workforce and c...
What does it mean to help those whom we traditionally rely upon to help others? According to the Independent Sector, America's 1.5 million nonprofits employ nine percent of the U.S. workforce and c...
 
 
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HUFFPOST SUPER USER
rtolmach
12:48 PM on 02/29/2012
Skills-based volunteering makes a much greater impact than reducing the value of professionals to minimum wage, as so many typical volunteer programs do. A great website to match professionals and nonprofits to make a big impact is http://CatchAFire.org.
HUFFPOST SUPER USER
ladyrosedeky
04:56 PM on 02/28/2012
I have thought for years that those with the skills to be secretaries and executive directors at non-profits should do those jobs pro-bono so the money paid for the salaries could go to the actual services that the non-profits provide. I've worked for a non-profit as a secretary and the salary the executive director received could have gone a long way in providing what their mission was. I had always thought it would be good to volunteer my services as secretary to a non-profit if one came available but it just hasn't happened yet. But I don have plenty of other things I volunteer and give my time too.
09:44 AM on 02/28/2012
Like a breath of fresh air, something wonderful to read about a politician. I do not know much about this Senator but I know Senator Mark Warner's name now. I really like the stance highlighted in this article. This is one of many ideals that should transcend the separation of our political parties. It really points out how we the people do not always need another bureaucratic government organization when there are simple peer to peer initiatives we all can take part in.
11:34 PM on 02/27/2012
Sen. Mark Warner is dead on of the importance of the Non Profit Community Sector. In how it contributes to our Community Services in America. The fact is we are a Constitutional Republic in the form of a Liberal Democracy. We have Limited Government as some on both sides of the Political Spectrum hate. Government including the Federal Government simply can't provide all of these Public Services. Without Food Banks, Homeless Shelters, Employment Agency's, services that provide aide to the needy. Charities, America would be a hell of a lot worst off today then it is. The Federal Government can't do everything on its own and we need as a country. The Community Service Sector which is private to perform some of the Public Services. Otherwise we would have a lot more hungry, homeless and unemployed people. As well as Drug Addicts.

So especially as we are facing these tough Economic Times. Where budgets at all levels are tight, we need to look to ways to empower these Community Services. To pick up some of the slack that governments don't have the resources to provide right now.
09:52 PM on 02/27/2012
It is gratifying to hear Senator Warner speak about the need for corporate leaders to work with non-profits, especially in this time in our nation's history. I work for a non-profit, and while I appreciate the for-profit sector and the vital role it plays in our national economy, I sometimes wish the for-profit folks would step down from their pedestals, check their egos, and take a look at some of the successful economic development initiatives that have been initiated by non-profits. I am a fan of Senator Warner and only wish he was my Senator.
10:58 AM on 02/27/2012
Great article and many good works by above folks and companies. The NGO organizations truly help and focus on what is really important. They are doing God's work.

What truly upset me is the blind support for Obama and his mistakes with Solyndra (500 Million) and many others. He is picking winners and loser (talk to the many auto dealers that were told to close down). Blind support will cause our country to lose liberty.
09:36 AM on 02/27/2012
With the skyrocketing price of food, energy, tuition and healthcare, I can no longer afford to give the cash donations I used to. we still volunteer our time, but there simply is nothing left in the checkbook to give.