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Shane Paul Neil

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Corporations Cashing In on the Marriage Equality Debate and Why Everyone Loses

Posted: 08/08/2012 7:50 pm

Let me begin by saying that I am a proponent of marriage equality. I firmly believe that any union built on mutual love and respect should not be a matter of legislation. I proudly stand beside my LGBT family and friends. For the purpose of this article, however, I am putting my allegiances on the shelf and asking that those on both sides of the fence to pause for a second and look at how blind activism is making the rich richer.

In response to the backlash against Chick-fil-A president Dan Cathy publicly announcing his stance against marriage equality Mike Huckabee's drive for a Chick-fil-A day on August 1 drew massive crowds to the restaurant chain's more than 1,600 locations buying chicken sandwiches in support of Cathy's stance. Representatives for Chick-fil-A have stated record sales for the day. The waves of support also brings out some of the LGBT community with impromptu love-ins.

Fast forward to August 7 and Starbucks appreciation day (smartly renamed National Marriage Equality Day). All marriage equality supporters are encouraged to go to Starbucks and show their support by purchasing beverages from the chain.

According to the Chick-fil-A website, the company posted $4.1 billion in sales in 2011. Making it one of the most lucrative privately owned companies in the country. Starbucks, on the other hand, posted sales of more than $11 billion in 2011. So who exactly needs our support?

Arguments are funny. The longer you have them the farther they get from the original subject. I have had arguments with my wife about the litter box that have ended with me screaiming about the designated hitter rule in baseball. At some point, if you have a debate long enough, it becomes about winning the argument itself instead of creating change. The marriage equality debate is quickly spinning away from a national discourse on the concepts of love and into a political game of chicken for liberals and conservatives and now billion-dollar companies are lining their pockets with your angst.

None of the money given to Starbucks today will go toward the teen LGBT homeless whose numbers are growing at an alarming rate. Nothing will be given to HIV research, or safe-sex education. If appreciation is giving potentially millions of dollars away, put it where it will do some good instead of dropping huge sums of money into a painfully empty sentiment.

Any political debate in America is a fight to win the middle. Convincing the undecided to your way of thinking. At this point the conversation looks like a scene from Family Guy than anything resembling anything logical.

Justice and equality have never needed corporate backing to be deemed relevant. Sadly, both sides of the argument are selling their souls to the highest bidder. More sadly, both sides are dumping money and effort into a sideshow where neither side ultimately will benefit.

Some will say that this is the continuation of the civil rights boycotts of the past where the disenfranchised proved there economic power by refusing to use an oppressor's product or service. They divested in order to prove they were worth investing in. They banded together and created infrastructures The moves made in conjunction with Chick-fil-A and Starbucks do the opposite by lining the pockets of those who claim to be supportive. It's like a politician paying a special interest group or a college football player paying a booster its counter-intuitive and ultimately counter-productive.

So I implore liberals, conservatives, the LGBT community, conservative Christians, Republicans and Democrats alike, go to your corners, take a deep breath re-evaluate the conversation and come back out swinging.

 

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Let me begin by saying that I am a proponent of marriage equality. I firmly believe that any union built on mutual love and respect should not be a matter of legislation. I proudly stand beside my LGB...
Let me begin by saying that I am a proponent of marriage equality. I firmly believe that any union built on mutual love and respect should not be a matter of legislation. I proudly stand beside my LGB...
 
 
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lilkitten22
Be the change that you wish to see in the world
11:33 AM on 08/15/2012
That's pretty much what corporations do, cash in on things they shouldn't be cashing in on
11:51 PM on 08/14/2012
Why does Chick Fil A donate money via the WinShape Foundation to lobby in DC to block LGBT efforts to get equal rights from the government? He fights rights (for others) from the government not rights from his church or faith.

Why don't they donate the money used in these lobbying efforts against the LGBT community to fund scholarships or increase funding to the non-profits that actually help people and kids?

What is Dan Cathy afraid of? Will Bill and Bob getting married impact Dan Cathy's traditional marriage? No.

Will he desire to get married to a man if it's legally recognized? Is that what scares him? His own hidden desires? It is really the only thing that makes sense otherwise why does he care? It won't impact him or his church. Why use good money to keep others from having the same benefits and entitlements and responsibilities he enjoys in his marriage? Is his marriage so weak that another marriage causes his marriage to crumble? Unlikely.

Starbucks doesn't lobby AGAINST other groups having the same rights the government affords other people.

At least write an article with true subtext of the issue if you are going to tell us what to do (go to the corner).

I won't eat Chick Fil A until he stops funding lobbying efforts against the LGBT community. These efforts are different than his personal beliefs.
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lilkitten22
Be the change that you wish to see in the world
11:35 AM on 08/15/2012
But do you boycott every other corporation as well since every corporation lobbies for something, usually something horrible, pretty much every clothing company uses slave labor, do you buy clothes? I don't support the anti-LGBT efforts but it's hypocritical to boycott one and not all
02:11 PM on 08/15/2012
No because by it's very definition a boycott has focus. If you try to right every wrong you can't be effective.

It would be like saying because I told a lie (assuming i tried to follow and believed in the 10 commandments) i decided to kill people too because I couldn't follow all the commandments equally without being hypocritical. I'm not sure how that would make any sense. It doesn't to me and I doubt it does to you either. But that seems to be your logic in saying if I boycott one thing I have to boycott everything.

"Most organized consumer boycotts today are FOCUSED on long-term change of buying habits, and so fit into part of a larger political program, with many techniques that require a longer structural commitment...." from Applications and Uses of Boycotts.
06:48 PM on 08/22/2012
So if you break the ten commandment of telling a lie you think it's ok to murder someone because if you can't follow them all you might as well not follow any of the commandments?  Based on the logic above, which is a red herring, that is what you are saying.
 
By definition a boycott is focused so to not be focuse wouldn't be effective.  But I can see from your point of view how the US has become the police force of the entire world.
 
12:45 PM on 08/14/2012
An interesting article Shane. Activism and ideology are being increasingly corporatised and when identities are too often based on how and what we consume it's not surprising. Corporations are green-washing, pink-washing and cynically reproducing ideologies that they believe will increase consuming (i.e. see the contradictory ideas that Unilever promotes in its Dove brand and then in Axe.
Your caveat at the beginning though makes it sound like you don't think that same sex marriage should have the protection of the law. Marriage is legislated for. If you think it should not be then you are proposing that the state should not record any marriage - that it should not recognise marriage through tax law, through immigration law etc. This is entirely possible if the state simply allows you to declare whoever you wish as a partner but it can be complicated if you separate and have no legal protection etc. Even in countries where de-facto relationships are recognised and where same sex marriage is allowed, there is still law that dictates how relationships alter legal status and how the dissolving of relationships should be handled legally.
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10:16 AM on 08/13/2012
you said it right
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brunettiii
08:45 AM on 08/11/2012
Why is it a major problem if a city doesn't want a discriminator business bulit? WHY? What if, NOW in this day and age--a business wanted to build a building in the middle of a city that says, "we do not accept inter-racial marriage or condone the practice of such and stand by our belief that God does not want the races mixing." HMmmmmm, what then genius?
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Shane Paul Neil
02:05 PM on 08/13/2012
The question is who watches the watchers? What happens when a business that promotes LGBT equality wants to open in an extremely conservative or anti-gay community? Can they in turn say whether or not said business can be opened? As I said in a previous comment freedom is a double edged sword. The ability to discriminate works both ways if you decide to open that door. This is why I feel that gay marriage shouldn't be a matter of legislation anymore than what religion I practice.

And thank you for acknowledging my genius. It means a lot to me.
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MassWG
11:18 AM on 08/09/2012
I see your point, but you make it sound like there was some great diversion of funds from charitable purposes to consumption. But really, people just diverted a few bucks they would have spent anyway, maybe away from KFC or Dunkin' Donuts. Since people are going to spend huge amounts on consumer goods anyway, it only makes sense that they spend those dollars in places that align with them politically. That action does not preclude one from taking other actions. You are posing it as an either/or issue, when an individual's commitment and level of action could just as easily be neither/both.

If nothing else, the element of people making statements with their consumer-spending choice gives the central issues more front-page appeal to a media that prefers hype over substance.
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Shane Paul Neil
04:17 PM on 08/09/2012
I would agree that the money spent was more discretionary than anything else. What I fear is a precedent of corporations marketing themselves towards social issues for the sake of profit and people confusing consumerism with activism.
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MassWG
10:14 PM on 08/09/2012
A good point, but I believe that precedent has already been set with companies like BP "going green" in their PR spending, but obviously not going so green in their safety spending behind the scenes. These corporations realize plenty of people are consumers who want to make a statement without any sacrifice. They want the "feel good" effect of making a difference without really working to make a difference!

I would go so far as to say in 2008 there were some voters confusing consumerism with activism. Obama was a well-marketed brand that voters "consumed" to get that feeling of making a difference without having to get their hands dirty. To some, it now seems Obama is about as progressive as BP is green.
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rextrek
50yr old, Moderate-liberal in S.NJ/Phila
10:48 AM on 08/09/2012
there are 10's of 1000's of Gay cpls Married , NOW in the USA......Married and STILL being Mistreated and Unfairly by the very same gov't that we/they Pay the SAME A+ Taxes too..and get alot less. IM sure you'd feel a tad differently IF Mr cathy was Giving his Millions to a WHITES ONLY Organizations, or anti-Jew org.....but since its LGBT citizens - their Rights as American Citizens are somehow debatable???? In America today - LGBT Americans Rights ARE the ONLY RIGHTS people are somehow ALLOWED to Vote on??????
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Shane Paul Neil
04:25 PM on 08/09/2012
You will note in my very first paragraph I state that gay marriage should NOT be a matter of legislation but a matter of individual beliefs and morals. Unfortunately when you defend freedom you have to defend the good and the bad. Otherwise it no longer becomes a battle for independence but instead who should carry the burden of having their freedoms oppressed. The answer to discrimination can never be counter-discrimination. As a black man in the 21st century I am afforded all the legal rights of a white citizen. The only thing required by white Americans is that they abide by the laws that grant me those freedoms. They are not required to agree with it.
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talkstocoyotes
10:35 AM on 08/09/2012
Some kind of point might be lurking here somewhere, but it's as well hidden as a panther in a cave.
05:50 AM on 08/09/2012
I believe that marriage is a word that is defined between a man and a woman. But I also believe that there should be a civil union that carries all the same right as marriage. Let the people who believe marriage is for a man and a woman as it is defined and give same sex civil unions the same rights as a marriage. I also believe as I have stated what I believe and you have stated what you believe that we have those rights. I do not believe that mayors of cities have the right to stop a business from opening for thier beliefs. This is facism, the mayors have a right to say they disagree with with what some one believes but have no right to attack or punish them for what they think. The mayor that said he would refuse permits should be taken out of office and the threats by other should be forced out of office. Freedom seem to be lost to a politicial agenda.
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talkstocoyotes
10:36 AM on 08/09/2012
**I believe that marriage is a word that is defined between a man and a woman. But I also believe that there should be a civil union that carries all the same right as marriage.**

That would have passed for tolerant four years ago. Now it evokes images of separate water fountains, and rightfully so. Civil unions are a gimmick whose time has come, and gone.
01:25 AM on 08/09/2012
Since corporations are not people they can't have an opinion ...
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Shane Paul Neil
07:46 AM on 08/09/2012
Firstly U.S law does consider corporations people. Secondly the people charge of those corporations do have opinions.
12:58 AM on 08/09/2012
Actually, someone wins - divorce lawyers.
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12:19 AM on 08/09/2012
Come back out swinging how and for what? The LGBT equality fight is not centered on the two events stated. And LGBT dollars are not given only to corporations, not even mainly to corporations. Most of our dollars support our local communities -- as do our time and efforts.

Who was at the forefront of renaming the "Starbucks" day, does anyone know?
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Shane Paul Neil
07:45 AM on 08/09/2012
I agree with you and that is ultimately my point. I want both sides of the debate to focus on the discussion at hand and avoid these sidetracks that don't benefit anyone. Like I said in the piece. If you have any conversation long enough the conversation mutates and deforms. This matter is far too important to allow that to happen.
11:57 PM on 08/08/2012
Chick-fil-A appreciation day made sense in that a lot of people talked about boycotting the franchise and some politicians expressed a willingness to block Chick-fil-A from setting up shop in their communities.

So it makes sense to line up and show that you not only support Dan Cathy's view of traditional marriage (minus some of the religious rhetoric) but also his right to express those views.
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Shane Paul Neil
07:39 AM on 08/09/2012
The problem with Chik-fil-A appreciation is that you treat a multi-billion dollar privately owned company as an institution that is both facing hardship and worth saving. IRS rallying and fanfare for the sake of rallying and fanfare.

Let me also say that the idea of politicians advocating for closing businesses in their districts and municipalities because of ideological differences it's a major problem.
08:51 AM on 08/09/2012
Lining up and purchasing an item from Chick-fil-A is a form of speech. It was not so much about lining the pockets of the rich as it was about showing your support for the owner's view of traditional marriage and his right to express that view.

Of course, it would be nice if the profits were donated to a worthy cause, but I think it is a totally acceptable form of protest.
11:30 PM on 08/08/2012
Your equating "both sides" does a diservice to the Democrats. They are not equal. These Tea Party "Christians" are quite terrible (or terrifying).
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Shane Paul Neil
07:32 AM on 08/09/2012
There are two sides to every debate. However this issue is much more complex that republican and democrat. To reduce it to that is to say every Democrat is for Marriage equality and every Republican is against which is clearly not the case.