Hard to believe it's really only been seven years since YouTube came on the scene, inspiring us to online greatness. (And other stuff.) In this week's episode of "60 Seconds of Social Media," we take a look at the current state of online video content, and how we got there. Plus, in our Social Media Shorthand segment, we'll tell you why you need to know if your site is "sticky" or not.
A lot has changed since the early days of Internet video. Today's professionally produced content is not only leaps and bounds from early amateur video, it's competing with broadcast television for viewers and ad dollars, as we saw at the Digital Content NewFronts in New York, beginning last week. Heavyweights like Hulu, Yahoo, YouTube and Vevo put on presentations for ad executives that rivaled anything the networks have delivered in the past.
And gone are the days of agonizingly long waits for downloads. Internet-connected DVRs and TVs deliver streaming online video as easily as broadcast content, creating a seamless viewer experience.
How long before the line between what's online and what's on TV is wiped out completely?
If you missed last week's episode, have no fear: we've got it right here.