When you settle into a night of Grammy action on Sunday, chances are you'll be doing it with your tablet or smartphone in hand, primed for action after weeks of extensive social media build-up.
Yep, the Grammy Awards have gone digital, going after music fans where they live: online. This year, fans on Facebook and Pinterest could play games for a chance to win tickets to the show. And an app, plus Tumblr, Google+ and Instagram pages all helped get fans excited for the program.
And in our Verified Viral segment, we offer some advice: when you fire someone, make sure they don't have access to your company's social media accounts.
If you missed last week's episode on social media and the Super Bowl, you can catch up right here.