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Shelley Carson, Ph.D.

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Creativity in the 21st Century

Posted: 07/20/10 08:30 AM ET

The G 20 summit in Toronto is now over and, not surprisingly, one of the conclusions of the conference was that in order to attract investors, nations need to provide an "environment that promotes creativity."(1) From politics to business to education to sports, creativity is one of the buzzwords of this decade. We used to think of creativity as the province of artists, musicians and writers. Now we're waking up to the fact that all facets of modern life demand creative input.

Do you think of yourself as creative?

Let me suggest just a few of the reasons why you should foster your creative skills, regardless of how you answered that question (and yes, you are creative! The human brain is actually built for creativity, so take advantage of your innate abilities).(2)

The information/technology explosion, along with cyber-communication and globalization, are transforming the way we learn, the way we do business and the way we form relationships with each other. Things are changing so rapidly in the 21st century that you need to exercise your creative abilities just to survive (let alone thrive!). This is because there are no longer any rulebooks for how to move forward -- as a business, as a society or as an individual. And yet we are being propelled forward at breakneck speed by our own technology! We don't have any choice: either we keep pace or we fall behind.

Think about this: If you own a business, how are you going to fight the uphill battle of cutting costs while maintaining quality and providing an innovative product or service rather than the same old product that your competitors are providing? If you're currently unemployed, how do you navigate the job market in the midst of an economic downturn where both recent college graduates and middle-aged out-of-work executives with loads of experience are competing against you? Reinventing your business or your career may be a necessary part of the survive/thrive process today, and that takes both creativity and courage.

How about your social interactions? Look at how technology is transforming the way we meet potential mates. In the old days, you met new people in school, the workplace or blind dates set up by friends. Today, you meet new people on Facebook or Match.com. Often that means you are competing against the whole universe of other singles who are looking for love in all the "throng" places. How do you compete? Like bowerbirds (who build creative nests to attract mates), you gotta be creative!

If you're a parent, how do you manage to pass on family values to children who live more harried lives than most adults did just a generation ago? How do you communicate with a child who, despite your best efforts, is wired 24/7 to iPod, Facebook and Grand Theft Auto? How do you impart a sense of balance to a child who is constantly bombarded by media that equate self-worth with anorexic thinness, pleasing a man in bed or having the athletic prowess of a superhero? You can do it; but as a parent, you need to come up with creative ideas to compete with electronic gadgets and today's sensationalized media agenda for your child's attention.

Speaking of which, how do you keep yourself balanced when there are so many demands on your time and personal resources? To maintain your energy -- and your sanity -- you need to find creative ways to manage your time so that you can juggle the demands of modern existence while still insuring that your hours and days remain rich and meaningful.

In short, creativity is important for artists, writers, musicians and inventors; but it is also crucial for societies, businesses and individuals who need to juggle fulfillment with the demands of the rapid-change culture. You not only need to be creative to enhance your life, you need it to survive.

In future posts, I'll be keeping you up to speed on the latest research findings in the field of creativity, including psychological and neuroscience findings. I'll also share tips with you on how to enhance your creativity and productivity, as well as stories about individuals -- past and present -- whose lives were changed by exercising their creative brains. If you have a story about how a creative idea has changed your life, or the life of someone you know, please share it. We are going to explore the world of creative ideas about creativity together!

Today's creative tip:
Read widely on a variety of different topics (the Huffington Post is a great place to start!). Try to expand your areas of interest. Become an information sponge. The essence of creativity is the ability to combine disparate bits of information in novel and original ways to form new ideas.(3) In order to do this, you want to expand your brain's repository of "bits of information" by learning about new topics and developing new skills.

References
1. Source: http://g20.gc.ca/minister-van-loan-promotes-canadian-economy-and-technologies-at-g-20-summit/
2. Carson, S. (2010). Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life. San Francisco: Jossey-Bass.
3. Mednick, S. (1962). The associative basis of the creative process. Psychological Review, 69, 220-232.

 
 
 

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The G 20 summit in Toronto is now over and, not surprisingly, one of the conclusions of the conference was that in order to attract investors, nations need to provide an "environment that promotes cre...
The G 20 summit in Toronto is now over and, not surprisingly, one of the conclusions of the conference was that in order to attract investors, nations need to provide an "environment that promotes cre...
 
 
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03:21 PM on 08/06/2010
Excellent article on creativity, and I'm glad society is starting to see its value. If individuals, businesses and nations are going to escape commodity hell (competing based on price) and compete on value, in a global economy, then its crucial to be creative. You can't have innovation without creativity. Organizations led by creative leaders have a higher success rate in innovation, employee engagement, change and renewal.

As a creativity consultant, I believe in using a multi-disciplinary approach to developing creativity in people and organizations, that draw upon principles and practices from art, science, design, and commerce to produce novel and desirable solutions.
06:08 PM on 07/25/2010
As someone who has spent the last 3 decades teaching improvisational comedy to non-actors as a way to spark their creativity and humor (everywhere from high schools to business schools, from local organizations to conferences and companies worldwide), I'm responding with a rousing YES! To this article, to what Dr. Carson is stating, to Creativity and Innovation Week inspiring creativity events all over the world each April, to Huffington Post covering the topic of creativity, and to the enormous amount of creativity I see in ALL of my students that often lies latent in their lives - until invited out (either in fun ways or in response to life's necessities). Here's to all of us joyously exercising our creative talents: for the sheer fun of it, and to make this world a better place!
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Marci Segal
Creativity Expert, Speaker
10:25 AM on 07/25/2010
Absolutely we need creativity now more than ever.

So get with World Creativity and Innovation Week. Every year since 2001 from April 15 (birthday of Leonardo da Vinci) to April 21. Worldwide involvement from kindergarten classrooms to global corporations. Get on board, get involved - and Huff Post devote a big news page to the whole week to celebrate how amazingly creative we are.
04:24 PM on 07/21/2010
Creativity in the 21st Century < Creativity in the 20th Century ( < Creativity in the 19th Century??)
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HUFFPOST SUPER USER
Toonguy
Draws funny pictures
08:53 AM on 07/21/2010
In today's business community, there is no creativity without risk and the bigger a business gets, the more adverse it is to risk. Thus we have focus groups and marketing strategies, etc. etc. etc.

Look at some recent trends. There is no denying that a trend that captures and holds the public's imagination has to have come from some pretty creative origins. But these trends tend to come from rulebreakers, not followers. Trendsetters are rebels. And rebels are not welcome in most big businesses.

I should know. I've spent many years trying to use my creativity as a means to keep a roof over my family's head. But I keep butting heads with superiors that value quantity over quality. My rebelious attitude is not welcome. Ironically, my ideas survive in the businesses long after I've been shown the door.

Even now, I find myself trying to decide if putting my talents aside for unskilled labor is the only way I can survive. But I am sure even then my rebelious nature would get me into trouble. Is it any wonder creatives have mental issues?
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HUFFPOST SUPER USER
Debby Carroll
Blogger, The Joy of Fitness, Fitness Coach
07:45 AM on 07/21/2010
We just wrote a blog post about understanding each others personality styles in our family. If you consider those, you may be able to find ways to help your kids be more creative thinkers.Stop by our blog to take your personality quiz. You may find you're more creative than you think or you may find that technology doesn't have to kill what little creativity you have left!
http://raisingamazingdaughters.wordpress.com
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HUFFPOST SUPER USER
Debby Carroll
Blogger, The Joy of Fitness, Fitness Coach
07:41 AM on 07/21/2010
You bring up a good point about parenting creatively despite your kids being tethered to things that pull them from you. Back to basics here may be the only way to balance. If so much of your child's time is booked for technology, then "unbook" the moments you can for actual face to face interaction...with you. The importance of the family dinner table cannot be overstated. Make it a must attend event and make sure you're there, too. Have a "no tech at the table" rule, and obey it yourself. This may be the only time during the day that you all speak to each other face to face. It's more important than it's ever been. Put in on your calendar first, before you pencil in soccer, music lessons, religious school schedule, tutoring, etc. It's ironic that making time for family dinner now requires creativity on the part of the parent, but, alas, it does.
11:42 PM on 07/20/2010
Creativity is why I created the web site at http://www.humorq.com where members participate by both judging and submitting to a daily cartoon caption contest. HumorQ.com calculates your humorq by measuring the popularity of your caption among other members, and your ability to choose the best caption when voting. Read more here ...

http://bobshumorq.blogspot.com/2010/05/humorqcom.html

We look forward to the day when your humorq reads proudly on your resume. Come join the fun creative exercise, and get your score.
09:22 PM on 07/20/2010
Speaking of creativity as regards journalism - check this out!

http://www.cnn.com/2010/OPINION/07/20/assange.wikileaks.ted/index.html?hpt=C2

They need to make a movie about this guy, for sure!! He's Edward R. Murrow and Batman roled into one!
09:21 PM on 07/20/2010
In future posts, also please address the likely reality that employers - the boss especially - does not want truly creative people in their employ, just clever ones.
09:52 PM on 07/20/2010
I think people who are considered to have "common sense" and are "personable" are usually considered much more valuable to an employer than "creative people". At most companies "moody" and/or "artsy" types need not apply. Most companies want productivity not creativity and they just don't buy the argument that the two may be connected or even compatible.
08:41 PM on 07/20/2010
Shelley, a very thought-provoking article - thanks! Another online article I found hugely interesting recently was titled 'The Role of Psychological Distance in Creativity and Innovation' - suggest you Google it and read. The link is http://thelaughingbuddha.wordpress.com/2010/06/14/the-role-of-psychological-distance-in-creativity-and-innovation/
01:12 AM on 07/21/2010
I'll be the first to fan you for this one. I not only checked out the link, but it led me to other mind-bending, mind-opening links. Thank you.
06:01 PM on 07/20/2010
Interesting - one more article on creativity and not one mention of artists - a major source of creativity - but what do you expect from left brain academic and psychologist- If you really want to know about creativity ask an artist (an artist not an art jobber person)
12:38 AM on 07/21/2010
What is an "art jobber person"?
04:49 PM on 07/20/2010
Creativity is a resource, not a product.
04:00 PM on 07/20/2010
I you want to raise a generation of creative people, you have to start from square one (i.e. first grade).
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HUFFPOST SUPER USER
howdouno
I write, I teach; I live by the beach.
02:37 PM on 07/20/2010
A fine introduction to a fascinating, complicated subject. The question, as so often, is less if you consider yourself a creative person than whether you can actually convey that perception to people who know and met you. How are you creative? What have you created?
Hopefully, this blog series will provide some practical tips on how to help people who have fallen - or been pushed via economic stress - into a rut become more creative.