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Sherry Moss

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Finding Meaning in Working at Walmart

Posted: 02/24/11 03:10 PM ET

I have been a professor of Organizational Behavior for over 20 years, and I must say that one of the most rewarding things about my job is keeping track of my students after they've graduated. Since so many of my former students were M.B.A. students, it's especially interesting to see how their career trajectories progress after B-school. The course I teach, "Organizational Behavior," is not always the most popular course in the curriculum. Often, students chalk up the lessons to "common sense" and are more interested in learning financial, operations and marketing techniques which they think represent skills more critical to their career success. But when they come back to me one year, two years or five years later, they often mention that the biggest challenges they face are human-oriented. Thus, while I (and my lessons) may be less appreciated in the moment, I am redeemed by these comments later on. When my students return to campus for a visit or to recruit for their companies, I often have the opportunity to chat with them over coffee, lunch or dinner. These are among the moments that are most meaningful to me in my job.

I recently had dinner with one of my former students, Katharina Haynes Bethea, who finished her M.B.A. at Wake Forest University in May 2010 and went to work at Walmart's corporate headquarters in northwest Arkansas. From the time I met her, I knew that Katharina had a bright future ahead of her, but wondered if she had chosen the right job. I mean, Walmart? So when I met her for dinner six months after she started her new job as an Associate Marketing Manager, I asked her all about her work. When I got to the important question, "Do you find meaning in your work?" I was taken aback by her response. It went something like this:

Before I started working at Walmart, I was asked which areas of the business I wanted to work in. My first choice was the grocery business because I consider myself a "foodie," but, more importantly, I try to incorporate as much fresh and healthy food into my diet as possible. If there is one company that can change the way Americans eat, it's Walmart. And I knew before joining the company that I wanted to be a part of that.

What I find the most meaningful about my job is the ability to work in an area that I am passionate about, and that is providing all Americans with access to healthier food. I'm fortunate to work for a company that is embracing this ideal and whose core customer is the everyday American. Just six months out of B-school and I know that my work, and the work of countless Walmart associates, both at corporate and in our stores, will soon be experienced by millions of Americans. Not all of my classmates can say that. I cannot wait to see the projects that we have been working on roll out in every Walmart store. Knowing that my team's work is part of a larger, meaningful project makes even the toughest days worth the struggle.

Late last month, Walmart held a major press conference, with Michelle Obama in attendance, and told the world about the company's healthier foods initiative. Among their major efforts, Walmart will reduce sodium by 25 percent, added sugars by 10 percent and industrially-produced trans-fats by 100 percent in their own Great Value products by 2015. They will also work with their suppliers to do the same by 2015. Walmart will include front-of-package seals on their products which will help customers easily identify healthier food options. And finally, Walmart's plans include saving customers approximately $1 billion per year on fresh fruits and vegetables through several initiatives designed to drive unnecessary costs out of the supply chain.

I couldn't help but think about my conversation just a few weeks earlier with Katharina and how proud she must have felt the day of that important press conference.

A couple of weeks ago, I announced in my Huffington Post blog my quest to understand the sources of meaning at work. As I reflect on my meeting with Katharina, I recognize that her source of meaning is "helping others." In her case, she finds both joy and worth as she thinks about bringing healthy and affordable food options to masses of Americans. And she found this working for a company that is both highly successful and highly-maligned.

If you are reading this blog, it's because the title intrigued you or the concept of meaningful work got your attention. Hopefully, you will reflect on your own job and think about whether or not you are finding happiness and a sense of worth at work. If you do, I would love to hear from you. If you don't, I'd love to hear from you too! Consider posting a comment or emailing me at mosss@wfu.edu if you think you'd be a good interviewee for my blog and book.

 
 
 
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01:56 PM on 03/04/2011
"In her case, she finds both joy and worth as she thinks about bringing healthy and affordable food options to masses of Americans. And she found this working for a company that is both highly successful and highly-maligned".
Some petty people gripe and moan about anything. They can't stand to hear about someone that is happy, because they are miserable, petty, jealous complainers. They would probably be happy if Katharina Haynes Bethea was standing in an unemployment line or if she was applying for food stamps. They are the same people that are happy about what is happening in Wisconsin, and probably like and are happy the governor there.
I just love to read their petty jealous catty remarks. True colors are coming out of the richer Americans now.

Katharina Haynes Bethea, I hope you continue to have that beautiful attitude the rest of your life. You will go a long way with it.
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kokobell616
Your micro-bio is pending approval
07:47 AM on 02/27/2011
Having skills without education opens doors to a world of fulfilling opportunity creating endeavors. Why just the other day I was put in charge of sales and inventory control for a short time. In a few short years I have elevated my contribution to the company in different ways. Always with the idea that at some point a corresponding increase in pay might take place. At present my abilities have proven an apparent asset to the company. As they have allowed my services to continue.

Sarcasm really is something I fail at. Along with spelling. (thanks spellcheck)

The recognition of ones abilities in the work place has suffered in the last few decades. Therefor I feel that self worth has also suffered. Happiness has been replaced by despair along with anxiety. This I believe has been orchestrated by the powers that be, to result in a two class system or ideology.
06:55 PM on 02/26/2011
And, yet, WalMart is still corporate evil personified. How meaningful it must be to contribute to that.
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adcan49
Proud Texan/Ashamed of Perry
12:00 PM on 02/26/2011
Actually, I read this post in case I ever find a "real" job; nowadays, it doesn't have to be "meaningful" anymore.
09:59 AM on 02/26/2011
Please become educated about Walmart's history of worker exploitation before posting its name next to the "concept of meaningful work." The things that Walmart has done to human beings in the name of winning price wars is unconscionable and sickening. Watch the film Wal-Mart: The High Price of Low Price. There are solid reasons this company is "highly maligned." And the only reason they're making foods "healthier" now is that the crap they've been peddling is falling out of favor with consumers, who are becoming more educated about their diets. So their bottom line is suffering. I would think as a business prof you would not fall for their rhetoric of wanting to make America healthier. Yea, RIGHT. Walmart has never, ever been in the business of enlightened practices. Walmart is in the business of turning a profit at any cost. And that includes human lives. What's the followup piece, "Walmart: They're Actually Really Nice People Who Just Have a Little Problem With Exploitation and Greed"?
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signgrrl
typeface geek
01:39 PM on 02/26/2011
also read Barbara Ehrenreich's Nickle and Dimed. you will be even more disenchanted with walmart than you already are, if that's possible.
05:21 PM on 02/27/2011
Greilcook - my sentiments exactly. Fanned & faved!
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pjscheider
Mom of Marine,Tween and Autie
10:26 PM on 02/25/2011
My job is to make sure other people have a job - I can't begin to say how much meaning I find in my chosen career every single day! I am a corporate trainer & actually graduated a class today. One man in the class cried when I handed him his certificate of achievement in a dollar store frame & thanked me for giving him a shot when no one else would. Every day, I walk through our call center & I see the people who used to believe they were too old to use our systems or not smart enough to talk to business people or not educated enough to rise through the corporate ranks - and I know I had a part in their success. Those people trusted me enough to show up every day & I cared enough to make sure that investment was worth it to them.
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Alex Pattakos
03:44 PM on 02/24/2011
Very nice, Sherry! I've had similar experiences over the years with my students, both in business and public administration, as well as with clients. The search for meaning is a "megatrend" of the 21st Century, both in everyday life AND at work. My mentor, Viktor Frankl, referred to following sources of authentic meaning, all based on realizing three kinds of core "values": (1) creative values; (2) experiential values; and (3) attitudinal values. You can learn more about how these values play out in work settings in my book, Prisoners of Our Thoughts, which was written with Dr. Frankl's personal urging. Thank you for this important post!
03:36 PM on 02/24/2011
Hope you were paid well for this advertisement..
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phnxrth
07:49 PM on 02/25/2011
Bingo! Fanned and faved.
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french queen13
my beloved is mine and I am his
09:45 PM on 02/27/2011
Spot on.

"Walmart - a great place to work (if you happen to be in management)."