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Shira Lazar

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Meet The 25-year Old Who Raised Over 8 million on Kickstarter

Posted: 05/07/2012 6:51 pm

Meet Pebble Founder Eric Migicovsky, the 25-year old behind Kickstarter's largest campaign ever. According to Eric, Pebble, which has raised nearly 9 million dollars and counting, is THE watch of the 21st century, allowing it to connect to your iPhone as well as download different apps and watch interfaces.

What made you realize that the Pebble watch would be something people want?
"At the end of the day.... make something people want. Before we launched our Kickstarter, we actually emailed the product to all my friends, my parents, my relatives and they all really like what we were making, so we had a pretty good feeling."

What advantage did going on Kickstarter give you?

"Kickstarter is really cool because basically you can chat with the community, talk directly to the customer and find out what they want, what they are thinking, and impress them."

 

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Shira Adler
aka Diva Mama www.Diva-Mama.com/Aromatherapy
11:42 AM on 05/08/2012
After my new startup project wasn't accepted to Kickstarter because they don't have a category for self-help/wellness, I decided I want to write back and ask them WHY they don't have a category for the fastest growing and most needed creative category? Then I saw this story (by another cool chick named Shira, what are the odds?). Ok, I get it, gadgets are cool and we all deserve success and abundance, but when will people stop prioritizing chackies over chakras? What do you think? Should Kickstarter create a new category for self-help/wellness? Do they have to be mutually exclusive genre?
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Maxedaddy
Leftwing extremist!
05:08 PM on 05/08/2012
Kickstarter is to promote design & innovation in liberal arts and sciences . Self help and wellness doens't promote innovation in those categories. It promotes holistics and there is no proof behind holistic claims no matter how much you stretch your beliefs. But you can always create your own type of website to try to get people to invest in your idea. Kickstarter is very specific with their subjects.