Perez Hilton is one of the most well-known gossip and pop culture bloggers in the world. He stopped by the What's Trending studio to talk about his motto, his work ethic and his goals for 2012.
Perez began blogging in 2004 and started by telling us about his place in the pantheon of influential and notable bloggers. "I'm happy to part of a movement and lucky to have been one of the first," he remarked. He continued to say that he feels a great sense of accomplishment for enduring and growing, given the rate at which most things online burn out.
From there Hilton took us through a day in the life of a loved and hated blogger. Turns out he works very hard at what he does. During an average day, he told us he works between 16 and 17 hours. Surprisingly, he revealed that he doesn't watch any TV, but he does subscribe to, "tons of YouTube channels."
Although Perez said he has committed to being a kinder and gentler Perez, he still believes in being critical. "My new motto is to be sassy not nasty," he said. And, as to how he deals with criticism of his work, he explained that he doesn't care whether or not people "like" him, but he does care if they think he's making the world a worse place.
According to Perez, building community is all about finding a niche. "Find something that either nobody else is doing or you're doing differently than everybody else because that will help you get noticed amongst the clutter of gillions of other websites out there. It's nothing new. It's like that song from Gypsy the musical -- "You gotta have a gimmick!'"
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