By Dave Selden, 33 Books Co.
When I started my company, 33books.com, I didn't know I was starting a company. I didn't really know how to start a company. That was something other people did; people I worked for.
Let me back up a bit. In late 2009, I'd been a graphic designer for about 12 years, mostly working in advertising. People hired me (through the companies I worked for) to promote their products. After hours, I did what most people who work in advertising do - I drank. And then I blogged about it.
It's a lame claim to fame, but I was one of the earlier beer bloggers. I started a beer blog that became somewhat popular, at least here in Portland, Ore. Because of that, I started getting invites to "major beer events" from PR firms who wanted bloggers to write about them.
So I went. I drank, and I drank some more. The next morning, I would try to piece together some kind of recap for my reader. But as any beer aficionado will attest, while it's easy to colorfully describe the first beer or two of the night, the thirteenth is a bit of a blur - especially the next morning.
That's why I designed a little book that would help me take notes on the beers I was sampling. I wanted it to be quick, and I wanted it to be pocket-sized. Basically, I created my "33 Bottles of Beer" tasting journal for myself.
It's tough to get just a few books printed, and I somehow talked my wife into an initial run of 1,000 books or so. I agonized over that initial investment, and was sure I'd be giving the books away as gifts for the rest of my life.
But a funny thing happened. Some of my blogger friends wrote about the books on their blogs, and things started growing from there.
It wasn't explosive growth, but it was steady. Traditional media picked up the story, and I started adding some new, related books. In 2010, I debuted "33 Glasses of Wine," "33 Cups of Coffee" and "33 Pieces of Cheese."
Cut back to 2013. I've got eight books out in the world, a U.K, and Japanese distributor ... and a day job. My book business, which I'm now calling "33 Books Co.", is my night job. I've got two small children, a two-car garage half-full of inventory, and quite possibly the world's most patient wife.
In June 2013, I took a leap of faith and decided to turn my "side job" into my main job. I resigned from my position and decided to get serious about 33 Books Co. I retired my beautiful (but somewhat dysfunctional) homegrown ecommerce solution and upgraded in a big way to Shopify, which has helped me immensely on so many levels (mobile compatibility, fulfillment, customer experience, sales metrics ...).
In September 2013, I launched a new product that I think will help my business grow even more, a giant beer-tasting map of the U.S. based on my original beer-tasting book.
I've learned a lot on my own, but I think the mentorship and exposure that the Build A Business competition could bring would ensure my success in this new chapter. I feel like Daymond John and Mark Cuban are already mentors of mine (Shark Tank is absolutely my favorite show on TV), and I have been following Gary Vaynerchuk since "Crush It" came out. It's on my bedside table even today.
And, you know, $50,000 would be a lot of capital for a business like mine. I'd probably have to add on to the garage!
Dave Selden is a Portland, Ore.-based graphic designer and creator of the "33" series of pocket-sized tasting notebooks. He's an avid runner, woodworker and beer geek in his spare time, which is fleeting these days thanks to the recent arrival of his second child. He hails from the great state of Iowa and smokes his own bacon, two facts which may or may not be related.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.