THE BLOG
05/08/2014 12:54 pm ET | Updated Jul 08, 2014

How to Use Google Shopping to Grow Your Business

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All businesses know the power of Google - its search engine results can bring you customers that are actively searching for what you're selling. But have you heard of Google Shopping?

You may have noticed thumbnail images of specific products that show up when you search for something on Google. The retailers you see featured are taking advantage of Google Shopping - and you can too.

Google and Shopify present:
Growing Your Business With Google Shopping

Tues. May 13 @ 11 AM PST

Learn all about Google Shopping and Product Listing Ads, which help you increase sales by displaying product images and important information, such as price, to interested shoppers.

Google has partnered with Shopify to share some tips on how to make Product Listing Ads work for you through Shopping campaigns. They'll discuss how to get started with a campaign, how to refine your strategy, and how to structure your product groups.

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This year, Shopify's Build A Business Competition is bigger than ever. Shopify is giving away more than $500,000 in cash, prizes and mentorship in its fourth annual competition. Contestants create a store and try to sell the most in their category for a chance to win $50,000 and a VIP trip to NYC to meet their mentor.