By Alexandra Pappas, Arch Tags
I moved to NYC in 2004 with under a thousand dollars in my wallet. I had attended Savannah College of Art and Design but decided to leave and hightail it for New York when I couldn't find my calling.
My "plan" was to become a celebrity makeup artist and while I believed I could, everyone else shrugged and wished me luck, not expecting too much. It's a hard business to break into and my family was very education-oriented and not happy that I chose to leave college.
Fast forward to nine years later, and here I am in the head makeup position at a NYC hit morning show. I have done makeup for everyone from Sean Connery to Carly Simon to American presidents to Arianna Huffington herself! It took me quite some time to build this first major dream into a reality, but I managed to accomplish that goal.
I've never been comfortable staying in any place too long and am constantly searching for my next opportunity to learn and grow. So I decided to put some of my creative ability to use and start a small jewelry company -- just to see if I could. I created a nice website with Shopify, and a few weeks later I was selling.
With the demand that product brought, I gained confidence in myself and realized that people would actually pay for my craft! I registered my LLC and launched my current business, which is an innovative line of shoe accessories.
Arch Tags are totally unique and the first accessory of their kind. There has not been a product developed to cover the soles of high heels for decorative purposes. The soles of high heels are typically left "naked" by the shoe designer.
I thought that was a great opportunity to capitalize on! Women love shoes -- that's no secret. But a lot of women can't afford the designer shoes with colored bottoms. I wanted to give everyone a chance to give their soles some soul and never have a "naked sole" again!
I have grown my business organically, without any real business acumen -- learning as I go while working the early shift for my makeup job. I wake up every day at 2:30am for work, go to the gym, and finish the day by working on my passion project. I read all day long absorbing business tactics like a sponge and getting excited by others' success stories.
Since our launch on Shopify, and despite the fact that I lack business or marketing training, we've been featured on QVC.com as well as Glamour, in Essence Magazine and the Today Show. We sell internationally in more than 10 countries.
The journey has been the most rewarding part, although I constantly have to remind myself that this is a process that takes time, persistence and, most of all, patience.
This past January, I lost my strong, healthy mother to an aggressive cancer that took her in only eight months. Losing a parent so quickly showed me how life can truly change overnight. There is no reason to wait to do what you love or follow your passion -- or to just try.
I certainly don't want to wonder what I could have done differently or wished I had pursued a dream. This may mean I will make more mistakes than others and sometimes make a fool of myself. The day my mother passed on, however, I promised myself I would do my best, try my hardest and have no regrets.
May we all strive to set an example for other budding entrepreneurs and dreamers alike. May we encourage them to be passionate about something -- anything, because where there is passion, there is potential. I am incredibly grateful to those who saw and see my potential, inspire me on a daily basis and support and buy from small businesses like mine.
When you support small businesses, you not only get a cool, useful product, you give the business owner hope and confidence to continue living their dreams. There is no greater gift.
Alexandra Pappas currently works as a celebrity makeup artist in NYC for a top morning show. In her free time, Alex enjoys Bikram Yoga, painting and biking in Central Park with her new husband, David.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.