Many think of a website redesign as a daunting, time-consuming and expensive task. However, it doesn't have to be any of those things.
Updating your business's website can have many benefits: it can improve the experience of your users and better serve their needs, make your site more up-to-date or visually appealing, improve the display or surfacing of content, include a new product or business strategy, display a new company brand or message, and become better optimized so it ranks higher on search engines, therefore, allowing prospects to easily find you, which often helps to generate more leads. And it could be cheaper, faster and easier than you think.
- You don't have to redesign your entire website at once. You may just need to update the most viewed pages, like your home page and/or your content landing pages.
This blogger graduated from Goldman Sachs' 10,000 Small Businesses program. Goldman Sachs is a partner of the What Is Working: Small Businesses section.
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