Benefits of a Website Redesign

05/07/2015 09:00 am ET | Updated May 07, 2016

Many think of a website redesign as a daunting, time-consuming and expensive task. However, it doesn't have to be any of those things.

Updating your business's website can have many benefits: it can improve the experience of your users and better serve their needs, make your site more up-to-date or visually appealing, improve the display or surfacing of content, include a new product or business strategy, display a new company brand or message, and become better optimized so it ranks higher on search engines, therefore, allowing prospects to easily find you, which often helps to generate more leads. And it could be cheaper, faster and easier than you think.

  1. You don't have to redesign your entire website at once. You may just need to update the most viewed pages, like your home page and/or your content landing pages.

  • Most only need to update their sites every 18 months to two years.
  • The average redesign only takes 3 months or less to implement.
  • The average cost is 10 percent or less of a marketing budget.
  • With responsive websites, you don't need to have a separate mobile site, and your users can switch easily between devices, which people increasingly prefer. According to Google, 90 percent of viewers tend to move between devices to complete a task, and 74 percent of the users themselves say that they are more likely to return to a site if it is mobile-friendly.
  • You could see as much as a 25 percent change in your website metrics.
  • You can use an external resource to do the job for you, so you can stay on top of your business and not have your staff tied up with working through the sometimes confusing task of redesigning the website.
  • This blogger graduated from Goldman Sachs' 10,000 Small Businesses program. Goldman Sachs is a partner of the What Is Working: Small Businesses section.