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Skye Jethani

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Megachurches: When Will The Bubble Burst?

Posted: 11/ 8/2011 9:03 am

Megachurches are predominantly white, suburban, conservative congregations led by baby-boomer pastors. This is what an infographic about floating around the web lately has revealed. It's based on research compiled by Forbes, The Christian Post, and Leadership Network.

For the most part the stats look very positive for mega and gigachurches (yes, that is a term now being used). These massive congregations, unlike many other churches, are still growing. They're expanding staff, seeing increasing budgets and have an optimistic outlook.

But buried in the positive stats about megachurches may be signs of challenges ahead. Could a bubble be forming? And when it finally bursts will the mega-model be abandoned or severely reengineered? Are we seeing the maturation of the megachurch movement into a sustainable and long-term model for the American church? Or, like Wile E. Coyote, is the ground going to suddenly disappear under its feet? Let's look more closely at the numbers.

First, the average age of a megachurch pastor is now 50. Not surprising perhaps, but when linked with the fact that most megachurches are less than 30 years old, it means the senior pastor was likely the founding pastor, or the leader who took the congregation from average size to mega-status. Research found in James Twitchell's book, Shopping for God, reveals the number of megachurches exploded with the baby-boomers:

Approximate number of U.S. congregations with 2,000+ in weekly attendance:
1970: 10
1980: 50
1990: 500
2005: 1500

Of course this rapid growth of megachurches doesn't mean church attendance has increased. On average 50 small churches close their doors every week in America. We've seen 40 years of the Walmart effect -- consolidation rather than expansion. And while the latest infographic reports the average megachurch was founded in 1971, most were not megachurches in 1971. They were average-sized congregations that reached mega-attendance levels in the 80s or 90s under the leadership of a baby-boomer pastor. (I've profiled a number of such churches in the pages of Leadership Journal over the years.)

With most of these congregations being led by boomers nearing retirement in the next 10-15 years, how will they navigate such a transition? Some will undoubtably be fine. But these are uncharted waters for the young megachurch movement, and churches of all sizes tend to decline sharply during leadership transitions. It's part of the natural lifecycle of an organization. And some never recover at all -- the sad story of the Crystal Cathedral in California comes to mind.

So, while things are looking bright for megas right now, there are serious challenges ahead for these boomer-led churches.

Secondly, the infographic shows that half of all megachurchs (48 percent) are located in young, growing suburbs of a major city. Anyone who has studied church growth or church planting knows that growing communities tend to fuel growing churches. (When was the last time you read about a growing church in Detroit?)

But like pastors, communities also age. I live in suburban Chicago. 30 years ago DuPage county was the growing edge of the Chicagoland area. Numerous churches were planted and grew to mega-status here. But today the growth edge is further west of the Fox River, and since the real estate bubble burst in 2008 growth has slowed significantly.

My point is that a megachurch located in a growing suburb in 1990 may no longer find itself in the same demographic soup that ignited it's rise to mega-ness. Some churches come to this realization and launched satellite campuses to tap into the new growing suburbs, but the long-term sustainability of such a model isn't clear. We're seeing an increasing number of multisite churches, including early pioneers of the model, release their campuses to be independent churches. Colonization, as history has shown, is rarely sustainable.

Adding to the dilemma is the megachurch model of very large facilities. It isn't likely that a megachurch formed in 1985 will abandon it's massive $30 million facility and relocate 40 miles away to be on the growing edge of the city again. They're going to have to find a way to fill and fund their facility in a suburb that is no longer growing demographically. For many that could prove challenging.

Finally, the chart shows that 85 percent of megachurch attenders are white. And I'm guessing that statistic is probably equally true about megachurch leaders as congregations and leadership usually reflect one another. (Sorta the way owners resemble their pets.)

In 2008 the census bureau reported that whites will be a minority in the U.S. by 2042, eight years earlier than last predicted. And that date may accelerate once again depending on immigrant birthrates. And in some parts of the country the date will be much earlier. The point is, if most megachurches remain 85 percent white they will find a shrinking pool of potential members as the population becomes increasingly brown.

Am I predicting the demise of the megachurch movement? By no means. I think these large churches will continue, and we cannot lump all megachurches into the same category. Not all megas were started in 1980 by a baby-boomer in a growing white suburb. And many will navigate into the future with wisdom and skill.

But the cultural and demographic conditions that have fueled much of the megachurch movement, multiplication and growth are changing. And whenever a new movement tries to leap from one generation to the next there are some who don't clear the gap.

I'm reminded of an article by Walter Kallestad in Leadership. Walt led Community Church of Joy in Phoenix, a megachurch that had been an average congregation of 200 before he took over in the 80s and oversaw it's growth. But in 2002 he suffered a massive heart attack requiring six-way bypass surgery. The heart attack, says Walt, was a "wake up call" for the leaders to develop a succession plan to ensure the megachurch continued to thrive after Walt's tenure.

Kallestad began networking around the country looking for a young pastor he could bring onboard and eventually hand the church over to. One conversation stuck with him.

"It's a pretty good opportunity," Walt said. "We have 187 acres just of a major freeway, multipurpose buildings, and a great staff."

The leader looked him in the eyes and said, "Who'd want it? Who in their right minds would want to run that?"

"That's when it dawned on me," Kallestad reflected. "By the time we service the $12-million debt, pay the staff, and maintain the property, we've spent more than a million before we can spend a dime on our mission. At the time, we had plans for a spectacular worship center with a retractable roof. After that conversation, I scrapped it."

As Walt Kallestad discovered, for younger church leaders who value mission, social activism, and innovation, the thought of maintaining the mega-institutions built by their parents generation may prove to be a tough sell. No matter what happens, the next 10-15 years are going to be critical ones for the future of the American megachurch movement.

 
 
 

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Megachurches are predominantly white, suburban, conservative congregations led by baby-boomer pastors. This is what an infographic about floating around the web lately has revealed. It's based on rese...
Megachurches are predominantly white, suburban, conservative congregations led by baby-boomer pastors. This is what an infographic about floating around the web lately has revealed. It's based on rese...
 
 
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bob riversmith
Unregulated capitalism is organized crime.
10:24 AM on 11/28/2011
Big Box Religion ....
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HUFFPOST SUPER USER
Mundane Egg
Decency is the new black.
07:24 AM on 11/22/2011
The Walmartization of the church. That pretty much says it all. I went to a mega church for a bit....What I experienced didn't impress me. I call it Alka Seltzer religion....A lot of excitement and effervesence but little left behind. Messages tended to be bland and watered down. I was astounded on how much money it took to keep the up the building - utlities, janitorial, staff. That was into the millions which could be used for the supposed mission of the church....but I quickly realized that the mission wasn't to share the good news or to feed and clothe the community as Christ taught but rather for more growth.

People come in and out because there is little personal experience and interaction. There is a critical mass, I believe, to a congregation where it reaches its limit of effectiveness. In my opinion 500 is that number. There has to be small groups for true personsal growth to take place. Discipleship not just a spiritual fix at a pep rally. I'm not saying these people are bad or wolves in sheeps clothing necessarily. I just feel that they have missed the purpose of the ekklesia. I have been to mega churches that had very little true impact to the communities around them and been to small congregations that were a healing instrument to the world around them.

Spiritual gluttony isn't pretty.
09:40 AM on 11/20/2011
My father was a Baptist Deacon who once told me, with tear in his eyes, that the more he gave to charity the more the Good Lord put into his pocket. That was about 40 years ago. At that time he also had an opportunity to visit the Southern Baptist Headquarters in Nashville. On returning home he quit giving money that went to the Baptist Headquarters because he was appalled at the plush carpeting, the fancy offices, the swanky building, and the beautiful furniture. He felt it was not right to have such luxury when missions and small churches were struggling and begging for money to survive. He continued to give to poor pastors, orphans, missionaries, individuals, and other charities and he would say charity begins at home. How can a megachurch leader justify spending money on a building when people are starving and homeless within a few miles of their building. The temple (what they are creating) should be the last place they spend their money. Jesus, who they claim to worship, suggested in His teachings that when we feed the hungry, house the homeless, provide medical care to those in need, and visit those in prison we are doing it to Him. He infers that when we don't do it we are denying Him. So much for a Christian nation.
08:20 PM on 11/16/2011
I saw the bubble burst a little bit when the "cone of silence' was scewed with in the presidential debates in 2008. I knew it was too big a temptation to leave alone so I made some popcorn and was not disappointed with my prediction! I know that Jesus works in mysterious ways buttttt I do not think that move helped his reputation any. Burnt the authors three books in my house after that manouver.
09:00 PM on 11/14/2011
The "mega-church" phenomena gathered steam with Jerry Falwell's "Moral Majority" which backed Ronald Reagan for president in 1980, and then began to gain considerable political power.

Falwell, Pat Robertson and other leaders of the "religious right" were frequent visitors to the White House during Reagan's presidency, and Falwell was given a Lear Jet by the government of Israel because he was what is now called a "Christian Zionist."

Since then the "religious right" has been so successful politically that they have gained power in local school boards, state legislatures, and the U.S. Congress. In fact, they've been so successful that being a Christian was a de facto litmus test for being a viable candidate for president in 2008.

The problem is, that violates the clear intent of the Founding Fathers, Article 6 and the 1st Amendment of the Constitution, and the basic teachings of Jesus of Nazareth.

The "bubble" will be burst by the truth, and it is in the prophesied judgment, at http://messenger.cjcmp.org and at http://www.soundclick.com/ttap
08:47 PM on 11/14/2011
Like all the communities were immigrants came down from Canada and settled in the Cities of the Northeast. They pooled their money and resorces and built many beautiful Churches. As the population assemulated into the US and moved to the suburbs. The Churches were left behind. Some were abandoned and sold, others struggle to finance the needs of aging buildings with decreased donations from parishers who have aged out of the working population and live on fixed income.
The evolution a a Church of any faith.
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HUFFPOST SUPER USER
Forester
Overeducated woods worker.
01:16 PM on 11/14/2011
When will they bust? That's easy. When the IRS starts taxing them for what they are - corporations.
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TYRANNASAURUS
UGH!....people taste like crap!
09:01 AM on 11/14/2011
When Will The Megachurch Bubble Burst?

When ignorance and fear vanish from the face of this planet.....in short....NEVER.
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HUFFPOST SUPER USER
Cj Sammie
Obama 2012
11:51 AM on 11/13/2011
HUFFPOST SUPER USER
Balancement
Timendi causa est nescire. .1484 Fans
Become a fan Unfan .01:26 AM on 11/12/2011 You can believe in any delusion you want if it gives you comfort. Followers of the Invisible-­Sky-Thingy­-In-Charge will go to any lengths and down any twisted corridor to believe what they want to believe. Be my guest--it really makes no difference to me that you're not interested in the truth.


Now that's a very interesting post. Since mankind has been searching for the truth since almost the beginning of time and there is nobody that I know of who has the answer, do you? please don't take me as some kind of religious person, as I am far from that.
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HUFFPOST SUPER USER
bbriani3842
400+ yrs of science & STILL no evidence for a god
07:59 AM on 11/13/2011
Megachurches: Imaginary-God's Wal-Mart
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HUFFPOST SUPER USER
bbriani3842
400+ yrs of science & STILL no evidence for a god
07:57 AM on 11/13/2011
Three words this government should say to all religious institutions:

"Nine-ninety Forms, please."
04:34 AM on 11/13/2011
St. Peter's basillica in Rome is larger and more decadent than any modern megachurch but we give it a pass because it's pretty.
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bermudababy
Left lane for passing only!!
09:56 PM on 11/29/2011
It's actually a work of art. It also is a engineering marvel, for it's time. It 'does' have a bit of an edge when compared to these monstrosities of audaitionness.
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HUFFPOST SUPER USER
ttaz4dqm
RED
02:16 AM on 11/13/2011
Nothing is sacred in the worship of the God called Profit. Nothing at all.
04:32 AM on 11/13/2011
Most Megachurches don't make a profit. A lot of them are bleeding money.
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HUFFPOST SUPER USER
ttaz4dqm
RED
07:35 AM on 11/13/2011
Oh, gooood!!
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detroitblkmale30
Wise Men Still Seek Him
08:50 PM on 11/16/2011
receving donations is not the same thing as turning a profit nor is it mean that is the main goal of the church.
This user has chosen to opt out of the Badges program
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06:07 PM on 11/23/2011
Really? I've been to a lot of churches in my life and the one thing they all have in common is the chorus: "Money, we need money, lots and lots of money!"

The only churches I think are doing God's work are ones like the Salvation Army that spend their money on helping people, not building monuments to their own wonderfulness.
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PeterinSydney
07:11 PM on 11/12/2011
The sooner the bubble bursts the better, as these mega churches have become a nasty boil on general society, distorting the influence of religion.
06:47 PM on 11/12/2011
Are there any " huge, large churches?
YES!