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huffingtonpost entry

Why Promotional Products Still Matter

Commented Sep 27, 2012 at 15:17:20 in Business

“Outstanding piece, Elle-Rose. It's true that distributing promotional products is a great way to get your brand name out there. You give good examples of some very popular products.

I wanted to add a few statistics that reiterate how useful promotional giveaways can be! I pulled these numbers from the Advertising Specialty Institute (ASI):

-84% of people who receive promotional products remember the advertiser
-42% of business people feel more favorable toward an advertiser after receiving a promo product
-40% of people look at or use items like promotional mugs and cups multiple times in one day

Indeed, promotional products are highly effective, especially when you find the right product for your audience. Thanks again for the fantastic write-up!

Motivators Inc.