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Let me mock this resort. If Verizon Communications on Long Island can install 7 hydrogen fuel cell generators which saves them $500,000 per annum on electrical grid power consumption, then dear old Richard Branson can spread a few around his green resort. You can read about it here: http://news.cnet.com/Verizon-heeds-call-of-fuel-cells/2100-1033_3-6102552.html .
Biofuel and wind energy are a colossal joke. One uses food to process into fuel so the lousy North American consumer can feel green while others in the population starve. Wind energy kills wild birds and corrupts the landscape.
Hydrogen fuel cells flow hydrogen atoms against one side of its membrane with ambient oxygen molecules on the other side. When they reform the water molecule, sub-atomic electricity is produced. Do this in volume in the fuel cell and you can capture an electrical current with which to run any electrical motor. The only byproduct is water. Try getting water as the byproduct from polluting biofuel.
Since 90 % of the world's population live within 100 miles of a ocean coastline, using ocean wave energy combined with solar energy can drive electrolysis units to provide hydrogen gas forever with zero pollution.
So tell Branson to stay at the Sheraton New York hotel sometime and have a look at there hydrogen fuel generator. Then he can start a company called Virgin Hydrogen.
Also Offshore Wind Platforms don't do any damage to the landscape
A couple skyscrapers in ONE large city kills more wild birds than ALL the windmills put together.
And in other countries windmills are considered BEAUTIFUL, especially after the users get their energy bills. One can put them along motorways, or distributed among working farms, or near the top of mountains, where they are barely visible.
And at this time, neither hydrogen fuel cells nor wave technology are commercially viable. Perhaps this is only an engineering problem, or one of scale, but the fact is that they are not competitive with the phony costs the energy lobbies use.
The point is, there is no one magic bullet. We need multiple sources. And I believe the new sources should be decentralized.
First, get a Billion dollars....
When you look at all the multi-billionaires and triple-digit millionaires who prefer to show off their wealth using all forms of ostentatious wasteful things, like 'Hummer-limos,' or non-sustainable mansion building, we have to give a standing ovation to Mr. Branson for setting the bar on setting these proper kinds of green trends.
Our TV series (Organic Living TV with the Hippy Gourmet) travels the world seeking out sustainable, eco-friendly locations and resorts that invite a new breed of planet-friendly tourism. We feature organic, bio-dynamic kitchens and alternatively powered places that have low/no impact on the environment.
So we celebrate the development of this new earth-thoughtful resort, especially as it will most certainly impart a sense of deeper wisdom to their visitors, hopefully inspiring them to go home and take action.