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Stephen Mansfield

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How Oprah Became America's Pastor

Posted: 10/11/2011 2:15 pm

America has recently marked the 10th anniversary of September 11, 2001, a tearful remembrance of horror in the skies, the loss of our proud towers and the transformation of our national life. Though it is seldom recalled, the events that followed that dark day also included a milestone in yet another transformation -- understandably obscured as it was by grief over lives lost and a nation bruised. It was the transformation of Oprah Winfrey.

At a September 23, 2001, event in New York called "A Prayer for America," Winfrey joined co-host James Earl Jones to emcee an afternoon of prayer, song, consolation and remembrance led by leaders from nearly every religion in America. That Jones served as host was little surprise. Americans were used to his narrations -- he was, after all, the voice of CNN -- and to his dignified presence at national events. "Besides," quipped one broadcaster, "his grand, sonorous voice is the surest proof of the existence of God."

The presence of Winfrey, though, caused some to wonder. It was true she was well-known, having risen to fame as a brilliant interviewer gifted with intelligence, boldness and an uncanny ability to make her audiences think she was one of them. Still, not long before, she had been dubbed a daytime television "slime queen" because of the often-sordid themes treated on her groundbreaking talk show. Critic Tom Shales had called the Winfrey show "talk rot." Ralph Nader charged that Winfrey was a "polluter." Even a leading academic journal called Winfrey "shameless."

The words stung and, at a days-long 40th birthday celebration in 1994, Winfrey pondered with her closest friends how she might lift herself to a higher plane. One friend suggested she should join with the pope to lead the world in prayer. Another urged that she interview Mother Teresa. Still other possibilities were discussed, but everyone knew that a moment of change loomed for the program Winfrey called "my ministry."

Not long after, that change came. In December of 1994, Winfrey announced to her audience that her show would begin to explore more elevated themes. She started this ascent by inviting Marianne Williamson, a leading teacher of alternative spirituality, as her guest. This was the beginning. Clearly, Winfrey had decided to offer to her audiences the brand of religion that had long been her private well of inspiration. Over the following years she would feature such figures as Deepak Chopra, Marianne Williamson, Iyanla Vanzant, Roger Kemenetz, Gary Zukav, Elizabeth Lesser, Carolyn Myss, Reverend Ed Bacon, Eckhart Tolle, Wayne Dyer, Byron Katie and Andrew Weil, among many others.

What resulted was the airing of religious ideas and practices in a manner that had rarely occurred before an American television audience. There is little question that these broadcasts permanently recast perceptions of spirituality for millions of Winfrey's faithful. Yet what stunned some viewers and critics was not that religion now took center stage on the highly rated show, but rather that the brand of religion Winfrey touted was so entirely alternative, so non-traditional -- what some called occult or "New Age." On one episode of Winfrey's show, John Gray, the author of "Men Are from Mars, Women Are from Venus," taught audiences to chant, "O glorious future, my heart is open to you. Come into my life." Gary Zukav assured Winfrey's audience, "Your feelings are the force field of your soul." Iyanla Vanzant urged viewers to "surrender to the God of your understanding," while financial guru Suze Ozman proclaimed "Money is a living entity and responds to energy" and "your self worth equals your net worth." Winfrey joined in, explaining to her adoring fans, "I am defined by the world as a talk show host, but I know that I am much more. I am spirit connected to greater spirit."

Critics were appalled by this new version of Winfrey. Jeff MacGregor of The New York Times charged the show with "host worship" and "mind numbing clichés of personal improvement." Late night comedians told jokes about "Deepak Oprah." When clips of Winfrey's shows were posted on YouTube -- showing her denying that Jesus Christ is the only way to God or claiming that Christ came not to die for the sins of the world but to teach all men of their Christ nature -- conservative Christian leaders became alarmed. Winfrey was called a traitor to her Baptist faith, a "new age guru" -- even the antichrist.

Still, this new, spiritual Oprah won hearts and rewrote Winfrey's image in the popular mind. Pundits began respectfully speaking of her as "America's Pastor." The New York Times referred to "the secular chapel" of her program." Biographer Kitty Kelley would call her "a one woman cathedral." By the "Prayer for America" event following the collective trauma of 9/11, Winfrey had confidently taken her place on the stage of America's religious leaders.

Now, in the months following the widely celebrated final program of "The Oprah Winfrey Show," it is time to begin assessing the legacy of Winfrey's spirituality and its impact upon American society in particular. It may be, too, that it is a legacy still being fashioned. The Oprah Winfrey Network (OWN) has welcomed many of the same religious spokesmen who once appeared on the daytime talk show. Some analysts expect that when the current programming of the ratings-challenged network runs thin--and reruns of the making of Oprah's final episode and "behind the scenes at John Hopkins hospital" are likely to grow thin quickly -- Winfrey will turn again to the drama of alternative spirituality. This only will deepen her religious impact and strengthen her hold on the role some believe she already claims unchallenged -- the role of the most influential religious figure in America.

 
 
 
 
 
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bridgeman
Jesus was a Jazz fan
05:40 AM on 10/13/2011
This is the lord the day has made.
01:12 AM on 10/13/2011
Do please come off it. I daresay she's a nice person, but she's only a talk show host. I find it hard to understand why people seem to need her brand of popular religion lite, her guidance through the reading of not very taxing books, and all the rest of her unimportant time wasting. Maybe she's a symptom of the age. We no longer seem to be able to get to grips firmly with questions of religion, morality, or a sense of why we are here and what we should be doing. I don't want to be made to feel good about myself undeservedly. Many of us already have way too good an opinion of themselves, and some of us would be better off acknowledging we are mistaken in that, rather than having ourselves massaged by the feelgood lady.....
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05:50 PM on 10/13/2011
Bodeswell: It is she who is massaged by her audience. It is the breath of her life. She worships herself more than anything else. Her true fans are people who really need someone to tell them what to read. Then they join hands in a circle and arrive at consensus on what it all means. They enter her temple devoid of critical thinking, and exit completely cleansed of all traces of Mind. They do, however, receive not the wine and the cookie, but material goods. Perhaps a car. Perhaps a facial kit.
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methodman
01:02 AM on 10/13/2011
To some extent I agree. But the other side of the coin is ciricuulum which is hard to translate across TV. Religion has always had marking systems. None of this is a part of her content. Oprah should try to learn an academic subject with her audience. Oprah should actually create an astrology class. That would be interesting. I mean with the real details Church of Light, Only way to Learn Astrology or Noel Tyle would be interesting academic. not the newspaper stuff.
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Jacob Aud
09:20 PM on 10/12/2011
[[For centuries, many have sought happiness through wealth, power, or education. These paths ultimately lead to disappoint­ment. “Even when a person has an abundance,­” Jesus said, “his life does not result from the things he possesses.­” (Luke 12:15) Rather, the determined pursuit of wealth usually brings unhappines­s. The Bible says: “Those who are determined to be rich fall into temptation and a snare and many senseless and hurtful desires, which plunge men into destructio­n and ruin. For the love of money is a root of all sorts of injurious things, and by reaching out for this love some . . . have stabbed themselves all over with many pains.”—1 Timothy 6:9, 10.

How, then, can one find inner peace and a purpose in life? Is it a matter of trial and error, like shooting an arrow at an elusive target in the dark? Thankfully­, no. As we shall see in the following article, the solution lies in satisfying a very important and, indeed, uniquely human need.]]

- How Can You Find Inner Peace?

http://www­.watchtowe­r.org/e/20­050701/art­icle_01.ht­m
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wanglog
putting the, "mental" back into fundamentalism!
07:57 PM on 10/12/2011
...and that episode about oprah accusing a french boutique of racism because they didn't reopen their store for her after they'd closed was absolutely disgusting!! particularly having the owner come on her show to apologize. pure egotism that was unfortunately catered to.
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wanglog
putting the, "mental" back into fundamentalism!
07:36 PM on 10/12/2011
hmm...always fun to see what the evangelicals have to say.

oprah has always been the ego-maniacal shepherd, constantly ready to lead her naive flock of viewers towards whatever trend happened to be popular at any given moment. she espoused spiritually vacant themes that essentially amounted to, "if it works for you then do it!" she told people what to read, what to watch on tv, which diets to try out and which ones to toss aside. she advised the gullible on what products they should like and whose music they should listen to.

and she got rich in the process. clearly what she did, filled a certain void in millions of her fans.

i could never stand her as i found her show to be nothing more than 60 minutes of self-aggrandizing nonsense from a superficial egotist. but that's not important. what is shockingly unfortunate is that millions of nice, regular people found her regular dose of consumerism, pseudo spirituality and plugs for anything she liked, a necessary and satisfying part of their daily lives. that's sad and truly unfortunate.
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gneep
if it wasn't always the same, it'd be different
10:32 AM on 10/13/2011
well said. Bring on the name callers......to me she always came off as trying to "look" intelligent.(Que name callers again)
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Jacob Aud
01:03 PM on 10/12/2011
[[For centuries, many have sought happiness through wealth, power, or education. These paths ultimately lead to disappointment. “Even when a person has an abundance,” Jesus said, “his life does not result from the things he possesses.” (Luke 12:15) Rather, the determined pursuit of wealth usually brings unhappiness. The Bible says: “Those who are determined to be rich fall into temptation and a snare and many senseless and hurtful desires, which plunge men into destruction and ruin. For the love of money is a root of all sorts of injurious things, and by reaching out for this love some . . . have stabbed themselves all over with many pains.”—1 Timothy 6:9, 10.

How, then, can one find inner peace and a purpose in life? Is it a matter of trial and error, like shooting an arrow at an elusive target in the dark? Thankfully, no. As we shall see in the following article, the solution lies in satisfying a very important and, indeed, uniquely human need.]]

- How Can You Find Inner Peace?

http://www.watchtower.org/e/20050701/article_01.htm
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umbriago
The Tooth Shall Set My Fee
12:59 PM on 10/12/2011
Oprah is god-like in one uncomfortable sense: She is "Omnipresent."
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wanglog
putting the, "mental" back into fundamentalism!
07:05 PM on 10/12/2011
at one point, i'd have agreed with you. i think now she's fading away thankfully and if her self-aggrandizing network continues to do as poorly as it has been, it too will hopefully drift away forever.
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12:33 PM on 10/12/2011
Any religion outside of the Christian religion is idolatry, secular and an occult. Oprah has lost her contact with God by proclaiming her own spirituality as a god,because of her money and followers of her TV show. She is now puffed-up in her own self righteousness.

Oprah must remember that the God of heaven and creation can bring her to naught in the blink of his eyes to make her humble and repent. - Rev. Lynwood F. Mundy
10:34 AM on 10/12/2011
I thank Oprah for her support of Eckhart Tolle and others. His teachings had a profound impact on me. Using a bully pulpit for elevating spiritual masters can only be a good thing, even if in the process some false teachers get a turn, it is up to the discerning voice within to detect this. She evolved beyond her ego oriented beginning, and that is what we are all meant to do. Anyone interested in true spirituality must let go of strongly held dogmas. The truth comes to us in strange and unexpected ways and sometimes conflicts with what we have been taught. Even the message of Jesus was modified by the Church over time for reasons of power, ego, and money. We need modern spiritual masters to reconnect with the underlying truth that can come from many traditions.
10:25 AM on 10/12/2011
Byron Katie, Marianne Williamson, Wayne Dyer etc....great and helpful psycho-spiritual teachers. Oprah: America's angel. Oprah managed to sidestep the toxic side of politics (Marianne Williamson didn't, but that's ok).
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Kalik
My backpack is a citizen of the world.
09:45 AM on 10/12/2011
What's an Oprah?
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gneep
if it wasn't always the same, it'd be different
10:37 AM on 10/13/2011
according to the Stone Fleet manifesto, an "Oprah" is someone who tries to "look" intelligent but can't quite pull it off. (see also Floundery)
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logicanada
Blogger, radio co-host, writer, editor, voice-over
11:38 PM on 10/11/2011
My biggest fear in all this is that Dr.(?) Phil will become an apostle.
09:06 PM on 10/11/2011
Oh, how we all forgot how Oprah rose to the top by first feeding to bottom. When Ricki Lake stepped on the stage, and shook Oprah's ratings, I remember Oprah declaring loudly how she was done with "trash." Of course, I thought, how convenient. She only made a household name for herself by covering embarrassing topics...

She grew as a person no doubt, but so did her bank account.

Still, I find myself impressed with Oprah Winfrey. As I have observed on my own blog, Oprah Winfrey proved to the world that connection trumps all.

Addis
http://www.thoughtiswack.com/Race.html
08:20 PM on 10/11/2011
not my Pastor.
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gneep
if it wasn't always the same, it'd be different
10:39 AM on 10/13/2011
not mine either.