Augmented Reality: Here to Stay

There's a new phrase around town -- "Augmented Reality."

For a period of time, Virtual Reality (VR) was the hot new thing. Folks could create avatars, pretend to be other people, and buy and sell 'virtual' goods. You know, fake stuff.

But alas, for most of us, there was just too much to get done in our daily lives to allow us to vanish into the 'virtual worlds' of Second Life or such.

But now the combination of the web and technologists seem to have found a way to bring the 'virtual' world of the web into the real world of our daily lives.

And shockingly - it's pretty darn helpful.

The new emerging buzzword and space is called Augmented Reality  (AR) -  and it is exactly what you might imagine.  It is the power of the web layered magically over the world that makes up our real life existence.

Example -  let's say you're hungry. You're standing at the corner of 7th Avenue and 29th Street in NYC.  Hmm.. where to go?  Well, with an application called Yelp on your smartphone,  you can turn on a feature called "Monocle"  and as you point the camera around the block,Yelp overlays user-reviews, ratings, information on the buildings and the street.  Wow.  That's really cool.

(UrbanSpoon has a product called Scope which does a neat job of this as well)

AR adds computer vision and object recognition to mobile technology -  and provides what is pretty much a sci-fi version of the world around us - think "Minority Report" with your cell phone - today.

For iPhone 3GS owners in particular a new breed of "augmented reality" apps allow you to point your camera in any direction to see overlaid information on the video screen (similar to the imaginary line that TV stations add to the football field to help you understand the game).  Cyclopedia, Wikitude World Browser, and Nearest Wiki all can do this.

For travel in foreign lands, the Augumented Reality tools can be a huge help. Metro Paris Subway  has a great AR app. And London Bus has AR as well.

Of course,  the world of AR quickly will expand beyond information,  and into the world of ideas - not all of them without controversy.

For example, if you download  Wikitude and walk down by Lower Manhattan where the World Trade Centers once stood- the Wikitude browser will superimpose an image of the Trade Center buildings where they once stood. 

 

As a memorial, says the founder of Wikitude who was in New York during 9/11.

Already the applications are growing fast - Bionic Eye on the iPhone is an app that includes fastfood resturaunts, hotels,  even a subway stations for major cities in the US and abroad.

And it won't be long before the more absurd and frightening AR experiences will emerge.  Imagine a Hollywood Star Map in AR,  or a map of famous locations of notable grisly crimes,  or historic WW II battle grounds,  or imaginary playing fields for games.

The idea that the power of the web can be visually layered over the real world has huge potential.  The blurring of the real and the virtual world is fraught with complexity.  

But one thing is for certain, Augmented Reality is here to stay - and it's cool as heck.

 

 

Follow Steve Rosenbaum on Twitter: www.twitter.com/magnify

Comments

[AndrewDavies]

Augmented Reality meets Alternative Reality Gaming: http://www.loveletterstothefuture.com/

On the surface, it's a way to send messages to the future (via a time capsule that will be sealed at the Copenhagen climate conference). But search for maya 2109 and you'll find a rabbit hole.

In the next couple of weeks we'll add an augmented reality element (in a few cities - still testing it out) using the Layar service (works with Android and iPhones).

Hope you check it out.

[mobiThinking]

AR on mobile presents all sorts of excellent potential for marketing. We’ve explored a few here: http://www.mobithinking.com/blog/even-better-real-thing-how-augmented-reality-brings-mobile-web-life-brands-and-consumers

[ddarras]

Thumbs up on the overview, but don't dismiss VR just yet - it could well be the back-end to an AR front-end. All those 3D models and assets have to live somewhere!

[bobbobato]

I wonder how advertising will use AR. Pop out from physical ads on screen? Or, with HUDs, you'll sit on a park bench and get treated to a vision of flying colours transcending space and time sponsored by Pepsi.

[PatrickFlorida]

I want "naked glasses" where I can see people without their clothes thanks to advanced technology like terahertz frequencies.

I want to "think" what I want for dinner and have it delivered without going through the hassle of dialing the phone and talking to a person. I want it all done, including monies transacted, by thought alone. The only thing I want to do is actually eat the food ... unless I can have my brain tweaked to think that I've already eaten. Then I can just think all day without interruption.

[JoshGrot]

This is extremely cool, Steve...yo­u got me thinking about super-imposing the Polo Grounds over at Coogan's Bluff in Manhattan.­...

[rjmiller]

I think you're missing the huge entertainment potential. How about AR games, interactive real world films, art, etc? Wouldn't you love an app that superimposed zombie effects on faces on the street? An app that turns the world into an enormous art gallery, with user added installations? Adventure games that take place on the streets of every city?

AR has enormous potential, maps and yellow pages are just a useful beginning.

[Valkyrie Ice]

And now is the time for the next step. a low cost. light weight pair of OLED glasses that can hook into your cell for HUD AR.

I expect to see it in less than two years.

[delchoness]

My company GoWeb3D is a leading augmented reality designer and developer. We developed many of the top layers on the Layar Reality Browser found in itunes and android stores, including Yelp, Wikipedia, FlickAR. I completely agree with what Steve is saying and we have gotten interest from media, entertainment, education, and others for our AR services. The world of AR is coming fast and since it resides inside your mobile, it's readily accessible. Much more to come.