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Steven Cohen

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Sustainability, Politics, and Consumerism

Posted: 12/28/11 10:00 AM ET

As 2011 ends and we find some time for reflection, I am thinking a lot about the issue of material consumption and sustainability. Many of my students believe that a key answer to the crisis of planetary sustainability is for individuals to reduce their material consumption. When they say this, they are not thinking of the planet's poorest people, but the planet's richest people. There is a case to be made for seeing the issue of sustainability in these terms, but I'm not sure the issue can or should be confined to a focus on individual consumption. In any case, there is a strong argument for learning how to measure and assess the sustainability of all forms of economic consumption.

It is important to understand the power and seductiveness of material consumption and our modern technological way of life. In America, less than one percent of our population works on farms as compared to 40% at the start of the 20th century. Most of us are no longer directly involved in a daily struggle for food, water and shelter. Cheap and plentiful energy has helped make many of us mobile, comfortable, entertained, educated and well-fed. Those at home and around the world who do not share in this bounty, want it. And the root cause of much of the political turmoil in the world can be found in the gap between economic aspirations and realities. America's wealth and its level of political stability are closely connected phenomena. Presidential elections are won and lost on the degree to which candidates can convince voters that they can create economic growth. During Bill Clinton's 1992 campaign for president his political advisors constantly reminded him, "it's the economy, stupid!" Political power and economic growth are closely connected in our system.

A great threat to political stability is a situation where young people receive an education and then are unable to find a meaningful way to use what they have learned. They are wide open targets for cynical political manipulation by unscrupulous political leaders. All unemployment is politically destabilizing: of the educated or uneducated, of those young and those no longer young. People without work have less of a stake in society and are less concerned with its breakdown. Work is not simply a source of sustenance in the modern world, but a key part of an individual's identity. With the population increasing on the planet, reduced consumption could lead to increased unemployment. So in order to assure full employment we need to increase rather than decrease economic consumption.

Of course all consumption is not equally sustainable. Downloading an application on your smartphone uses fewer nonrenewable resources than driving to the mall. Borrowing a book from a library uses fewer nonrenewable resources than buying the book from a book store. Moreover, creating an "app" and operating a library both require people and enable them to hold jobs. More and more of our economic production relates to ideas, knowledge and entertainment. Still, we all consume food, clothing, shelter and transportation and those goods require the use of material resources. Material economic production and consumption is non-optional and is growing quickly in China and India and throughout the developing world.

How do we ensure that the material consumption we require is sustainable? Is there a chance that we can move from an ecologically destructive, fossil fuel and resource intensive economy to something else? Do people understand the crisis before us? Judging by the American presidential campaign, the answer has to be no. The Obama Administration keeps throwing environmental protection and renewable energy development under the political bus. The Republicans are worse and want to end EPA and continue to outdo each other in thinking of new ways to increase our reliance on fossil fuels. It is a truly terrifying moment when you realize that our political leadership completely misunderstands the connection between environmental protection and economic growth. To these folks, regulations are "job killers" and scientific evidence does not seem to make much of a difference in the national political dialogue.

It is difficult to have a meaningful public conversation on the issue of consumption and sustainability when the national political class in the United States still debates environmental issues like it's 1969. I think that a reduction of economic consumption would destabilize our politics and society. But I think if we do not make the transition to a renewable energy and material-based economy, the reduction in the planet's ability to produce goods is only a matter of time. The planet's productive systems are powered by the sun. Ultimately, human productive systems must mirror the planet's, either through processes powered by the sun such as photosynthesis or through artificial or nuclear suns we create for ourselves. Polluting our air and water to keep the economic machine moving is a short-run and ultimately self-defeating policy. But even if shutting down that machine was politically feasible (and it is not), a shrinking world economy would cause massive human misery.

The inevitable conclusion is that the issue of sustainability will eventually reach and even dominate the American political agenda. It will not be defined by a smaller economy, but a different sort of economy: With more resources devoted to preserving the planet and its productive capacity. There is a paradigm shift underway toward a sustainable, renewable economy. You see it in many cities, communities and in a growing number of corporations. Support for sustainability is more common among young people than old people, and it is as much a cultural and social mindset as it is a political motivation. In fact, at this point, the political force of sustainability is latent rather than manifest. But it is coming. At its core will be a new form of consumerism and new modes of production. Production will be more efficient and renewable. Consumers will resist goods and services that are not sustainable. Our political and regulatory institutions will both lead and follow these new realities. Unfortunately, this will not happen during the presidential election year about to start. But it is in our future.

 

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As 2011 ends and we find some time for reflection, I am thinking a lot about the issue of material consumption and sustainability. Many of my students believe that a key answer to the crisis of planet...
As 2011 ends and we find some time for reflection, I am thinking a lot about the issue of material consumption and sustainability. Many of my students believe that a key answer to the crisis of planet...
 
 
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12:54 PM on 12/30/2011
I would say that we are _already_ producing less. We've been shipping jobs overseas for decades and most of our farm production goes to producing animal feed and more fossil fuel for the old equation. The destabilization is here. More, smaller, varied farms would employ more people as farmers, farmworkers (we don't have to make that so dehumanizing), and in _small_ businesses to support the farms. We plant the heartland fencepost to fencepost, in corn and then feed it to animals. The inefficiencies are STAGGERING. STAGGERING. It only works because the food giants, pharma giants, and fossil fuel giants, collect your tax dollars directly from the government.
10:15 AM on 12/30/2011
The first issue we must confront is the population. As long as we continue to increase the population we increase consumption and the amout of related waste we generate. Cut the population and we immediately begin to cut the problem. Yes, this requires that reproduction be controlled, and many people view this as dangerous, but, for the good of the greatest number of people, we must do this. This won't happen soon, too many deniers still out there, but it will happen. The Earth cannot continue to support an ever increasing population of any species, the imbalance becomes to much to bear. It will probably take something horrific, like a great famine to cause this, but it will happen. We live in a limited environment, it can only absorb so much before breaking.
10:09 AM on 12/30/2011
The only limitless growth available is digital. We will see more and more money being spent on virtual realities... games and the like. People will be encouraged to spend more time and money in these virtual worlds. Consumerism won't give up easily and will continue to look for new ways to convince people that they need more. Unfortunately this will drag us further away from the "natural" world thereby further reducing our ability to understand limits.
12:14 PM on 12/29/2011
Regarding the "paradigm shift . . . toward a sustainable, renewable economy" that the author purports to see, that is more the product of his own desire to see such a paradigm shift than it is the product of an actual change in people's behavior or way of thinking.

Until we have an ecological disaster of major proportions that even the naysayers (i.e., those who deny global warming) will have to admit was caused by human action, there is very little likelihood that the world's fascination with material consumption will change to a significant degree.
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ClintBMD
Now where did I leave that Micro-bio again?
06:52 AM on 12/30/2011
I think what he's reporting isn't what he wants to report. I work at a university as well. There has been a subtle but significant change in attitude of the students with respect to consumerism. I see it as well. Campuses are great places to work because you get to see what's coming. They're usually the forefront.

Whether or not his assertions hold up over time is another thing entirely, and we may have an ecological disaster that forces us to face reality before it happens. It'd be nice to be proactive this time. Even if I have my skepticism.
11:51 AM on 12/29/2011
Plain common sense tells me that more and more of everything, i.e. limitless growth, just isn't possible. We are consuming more and faster than our planet can replenish, so where is this going to lead us? Instead of always gorging us on more and more, we have to find a way to be happy with what we already have, conserve it and treat it well. All the money in the bank isn't going to do much of anything if we destroy our environment.
09:49 AM on 12/29/2011
"Economic growth is not a natural law in the way that, say, gravity is, but rather a political salve that has proven an expedient and reliable way to meet certain objectives."

From the current editorial in Sustainability: Science, Practice, & Policy- "Turning Japanese" by Maurie Cohen http://sspp.proquest.com/archives/vol7iss2/editorial.mcohen.html
08:49 AM on 12/29/2011
Great article. May be a first step in slowing/rerouting consumerism is to ask 2 questions....Who made this? How do I recycle it? I am v. frustrated by the profound lack of concern for what happens to our stuff AFTER we've used it. Mind you, our household recycles and composts all we can. But, I drive around on trash day and spot brimming garbage cans (especially at this time of year). It shows little concern about our boughten stuff's fate after we've used it.
Our local manufacturing sector is gone. I would like to be able to buy affordable food/clothing that has been made close by. Virtually impossible. We have v. high unemployment in our area yet, even our most basic commodities come from v. far away.
Don't get me started about energy these days. I do agree w/Sheila below. Energy development should take place in "developed" areas, not wilderness, not ag land.
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Michael D Ballantine
Texas Justice Party - Chairperson
08:32 AM on 12/29/2011
We need a new paradigm. We can maintain and improve the standard of living by changing how we finance growth. The "free" market focuses on profits instead of values. If private money finances growth, then profits are prioritized. If we begin a major investment in space, we will create a non-competing industry that will produce high-tech jobs, new markets, and new materials. If we begin constructing major new urban centers to meet our population demands over the next 40 years we will create a demand for energy efficient construction. The problem is this idea that the free-market always produces the best outcome. If that were true, we would have high-speed rail, clean-energy, and job security. Oh, that's right, the free-market only cares about profits, not our society.
08:54 AM on 12/29/2011
What is really called for is a massive re-education of the public in order for the free-market solution to work. Private corporations are sitting on buckets of money, they are the ones who need to finance sustainability changes. I think all the gov't could really manage to do these days is to clamp down w/ tough regulations. Unfortunately, we know where that idea will end up these days.
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Michael D Ballantine
Texas Justice Party - Chairperson
10:37 AM on 12/29/2011
Or, the government just sucks up all the private capital through bond issues. Any Harvard MBA grad will tell you we need a business plan for the nation. The Republicans call that communism when the government does it and good business when the free market does it.
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06:42 AM on 12/29/2011
This is a consumer based economy and the unchecked powers are outsourcing our tax base and our ability to sustain growth by trying to continue giving tax breaks to those who need them the least.

No one will be able to afford purchases if we continue off the cliff.
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Tom Langley
Successful Beer Guy
12:29 AM on 12/29/2011
The fundamental issue is that we need to have "growth" to sustain economic development because we have a debt=money@interest system. Which, in terms of sustainability, is the most unsustainable economic structure we could have conceived. Which is why we didn't conceive of it, the Bankester class and minions did, and forced it upon President Wilson in order to fund US involvement, and success, in the first World War. but it's fundamental, structural, immutable outcome HAS to be collapse of the monetary systems based upon continual debt@interest. It is this fundamental construct that disallows agreement in climate change negotiations. Applying this monetary metric to human interaction allows us to frame it in impersonal ways that devalue humanity in favor of the value of money, (which is based on debt - which at it's core, incipiently, is not monetary but social, but we have allowed it to be bastardized into a monetary based construct - which is why this has all become so very hard. We're measuring interpersonal commitment with tally-sticks - the pound of flesh is being extracted via polluted waterways, air & food), this devaluation of humanity causes severance of co-interest based on money. In the absence of money, or economy, we'd think of this differently. But as long as the money system demands repayment in equivalency PLUS INTEREST (usury) the amount of which we NEVER monetize - so there MUST be a loser of real property at some point, then human interaction will be reduced to a "lack of
08:54 PM on 12/28/2011
Nuclear and sustainability in the same post is scientifically questionable.
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02:58 PM on 12/29/2011
agree...
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artleads
Let's have a national retreat.
08:28 PM on 12/28/2011
Very smart article. But I agree with Sheila that sustainable policy must be based on decentralizing energy and eschewing the Big-Energy (greenwashing) subsidies that are now ensuing, and that destroy wilderness while monopolizing energy availability.

I have never been able to understand why it is uniquely desirable to live in a sterile McMansion in the suburbs as opposed to living in grittier, cheaper settings that nevertheless allow for the basic necessities of life and for self-actualization. So I'd prefer to see much more emphasis placed on aesthetic sophistication that allow people to see the beauty of a great variety of lifestyles--old, aboriginal, rural, urban, "ghetto," as well as sleek and modern.
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lrobb
Gold Standard = four paws and a tail
02:24 AM on 12/29/2011
It is difficult to "self-actualize" in a gritty urban apartment if you don't particularly like people, have two kids, two Golden Retrievers, your hobby is gardening, your husband gets claustrophobic if he has a neighbor closer than 100 feet away and you don't want to hear your neighbor-across-the-party-wall's love life or choice of music.
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artleads
Let's have a national retreat.
11:35 AM on 12/29/2011
I hear what you're saying. It's just that I've experienced many different lifestyles throughout the world that are not sterile and that seemed to have happy residents. But a situation where you are not happy, as you describe, would not be recommended. That's why I advocate plurality and choice. I just don't see lifestyle as a monoculture that's the same for everyone in the world.
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Doug Brockman
08:14 PM on 12/28/2011
When people start blabbing about paradigms I always grab my wallet. Then I go joyriding in my Tahoe.
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NJP1
07:18 PM on 12/28/2011
Once more an economist assures us that we can have ‘sustainable economy’. Sorry to disillusion everybody, but you can’t make ‘stuff’ without converting one form of energy into another, incurring losses as you do it.
The laws of thermodynamics are immutable, and we all owe our lives to the consumption of energy to keep our economy forward moving. The merest slowing down (as it’s doing right now) throws millions out of work. To attempt to stop it, or reverse it would be apocalyptic to say the least.
For 200 years we’ve built an economy and a population based on energy consumption. we have built bigger, better faster machines with one aim in mind, to burn more fuel. The faster we burned it, the more growth we could have. We have now reached the stage where everything we have (including all our food) carries embedded within it the signature of fossil fuel energy. And we must have more.
Except that our infinite demand has run into the wall of finite resources. We allowed ourselves the delusion that cheap oil was some kind of birthright, that we could drag 2 tons of steel around on a whim. Anyone who fantasises about some kind of pastoral, stable lifestyle should heed the words of Professor James Lovelock (gaia) : ‘Man is a tribal carnivore, not a gentle gardener.’
http://www.yourmedievalfuture.com/
05:05 PM on 12/28/2011
Cohen talking sustainability and supporting dangerous and dirty nuclear makes me question if he knows how to define sustainability.
Does Fukushima look sustainable?
No.
Head in the sand or missing current events are both lamentable.
12:07 PM on 12/29/2011
His reference to nuclear was in the context of "artificial suns." That means fusion power, which is completely different from the current type of nuclear power we generate, which comes from fission. Unfortunately, despite some interesting experiments at Lawrence Livermore Laboratory, fusion power does not appear to be within our grasp, at least not for the foreseeable future.