Can GE's Immelt Use Sex to Sell ... Coal?

Can GE's Immelt Use Sex to Sell ... Coal?

The Spot: We're in a coal mine, dank and dark. But wait—what's with these coal miners? They're sexy! Toned bods and tank tops. Dudes with cinder-block pecs. Ladies with come-hither stares. One of these chicks is wielding what looks to be a pneumatic jackhammer. As the models preen with their pickaxes and helmet lamps, an old mining folk song plays: "You load 16 tons and what do you get? Another day older and deeper in debt." (Click here and scroll down to watch the ad.)

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