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Tabby Biddle

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Kudos to Jamie Oliver for Leading the American Food Revolution

Posted: 04/05/2010 10:46 am

"For all the debate lately, one basic fact about America's health care crisis is rarely mentioned. Namely, the one thing that could really reform health care is you, collectively speaking: People living healthier lives."

- Steve Lohr, New York Times

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As I've listened to the health care debate over the last year, my main concern has been the limited focus on preventive medicine. Did you know that studies show that 50 to 70 percent of the nation's health care costs are preventable? And do you know what is one of the best ways to prevent disease?

Eating a healthy diet!

Here's something important to know: This is the first generation of children who aren't expected to live as long as their parents.

It's no secret that kids today are growing up in a soda-filled, carbo-centric, junk food culture. According to the Centers for Disease Control, childhood obesity has more than tripled in the last 30 years (and the numbers keep growing). This increase in obesity has both immediate and long-term health effects for our kids, and our country. For example:

• Obese kids are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure.

• Obese kids are at a greater risk for bone and joint problems, sleep apnea, social and psychological problems such as stigmatization and poor self-esteem.

• Obese kids are more likely to become overweight or obese adults, and therefore are more at risk for heart disease, type 2 diabetes, stroke, osteoarthritis, and several types of cancer.

• Obesity can cut off 10, 12, 15 years or more of one's life.

Lots of people may be aware of this information, but why hasn't there been change?

2010-04-02-junkfood_lunch.jpgThe fact is that even if parents are trying to feed their children healthy foods at home, the school lunch programs around the country are feeding them JUNK. French fries and chicken nuggets are school lunch staples. Add to this, the soda and candy vending machines around school serving your children sugar bombs are destined to set them up for diabetes, mood swings, and in my opinion, attention deficit issues.

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Jamie Oliver, chef, foodie author and television personality, is now on a mission to change the way America eats. After airing a four-hour television series in the UK aimed at improving school lunches, he got the British government to allocate one billion dollars to revitalize the British school lunch system. The revamped program includes more fresh foods, more local foods, better food standards, and no more junk in the vending machines. Nice work! Now Jamie is on an even bigger mission in the US doing what he calls, "Jamie Oliver's Food Revolution." Through a TV series, recently published book, and his website, he is inviting Americans to take a stand and change the way we eat in our home kitchens, schools and workplaces.

Can he do it?

2010-04-02-MichelleObama.jpgLuckily he's got First Lady Michelle Obama on the same team. Last month Michelle launched her Let's Move initiative aimed at solving the childhood obesity epidemic (within one generation!). Let's Move was designed to get healthier foods in schools, give parents support to make healthier choices for their children, and get families up off the couch and active together. Furthermore, and I think probably the most important aspect of the program, it is focused on getting healthy, affordable food available in every part of the country. Whether we want to talk about it or not, money is a core element of the health equation, and cannot be ignored.

"The culture of supermarkets - buy one get one free, and the bargain deals - is so weighted on the highly processed cheap foods, junk foods, snack foods, and drinks. But also give us some deals on something seasonal and local in America," said Jamie in an interview with Oprah that aired last Friday, the same day that Food Revolution premiered on primetime ABC.

In my opinion, if our country wants to get itself back on its feet fiscally, health should be our number one priority. Without our health, what we do have? Now is the time to heal the huge disconnect between wanting to be the best country in the world and at the same time abusing our health, which is the very core of who we are. It is time to heal the rift between what we vision in our minds for our future, and what we are actually feeding our bodies in the present.

"Enough is enough," says Jamie. "The standards in this country are not protecting your kids, and I want mothers and fathers to get angry about this."

Anger can be a good first step, as long as it fuels the fire for positive action.

As with many things in life, just a little effort can make a massive difference. If you want to make a positive difference in the health of your children and in effect, the health of our country, here are some simple things you can do.

• Shop for your family at your local farmer's market.
• If you don't have a local farmer's market, buy local foods at your grocery store.
• Buy organic as much as possible.
• Take your kids with you to shop for foods and teach them where the foods come from.
• If you have outdoor space, start a vegetable garden with your kids.
• If you already have a garden, involve your kids in it.
• If you have limited outdoor space, consider planting herbs, small lettuces, and cherry tomatoes in window boxes.
• Talk to other parents about the changes you'd like to see in the lunch program at your child's school.
• Attend PTA meetings and give voice to changes you know need to happen.
• Talk to the school principal to open up dialogue about food at the school.
• Sign Jamie's petition for fresh foods in school. Jamie will take this petition to the White House to show President Obama and First Lady Michelle Obama how many people across the country really care, and ask for their support.

2010-04-04-JamiesFoodRevolutionjpg.jpgYou can get healthy recipes to be used in your child's school or in your home on Jamie's website. The LunchBox: Healthy Tools to Help All Schools is also a great resource for healthy menus and recipes.

Jamie Oliver's Food Revolution can be viewed on Fridays at 9pm/8c on ABC.


 

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04:51 PM on 04/07/2010
I wish I could eat organic seasonal produce all the time, but let's be real, unless you are a white collar yuppie you can't afford to buy organic produce. Prices in my area as follows for non-organic produce: 1 napa cabbage=$3.50, 1 eggplant=$2.50, 1 mango=$4.....average household income in my area $33K/year. Meanwhile, a snickers bar= $0.33, ramen noodles=$0.10, Happy Meal=$2.25. We americans are seriously getting jacked on food prices. It's outrageous.
04:15 PM on 04/07/2010
Jamie's doing a great job teaching everyday Americans that healthy eating is not just for those who can afford to shop at Whole Foods. Healthy eating can not only be simple and inexpensive, but it can be fun too!
Avoid processed food that's full of high fructose corn syrup, lots of sodium, and chemicals you can't pronounce, cook real food, and you are well on your way to living a healthier life.

http://www.natural-health-guide.com
01:10 PM on 04/07/2010
No offense, Tabby, but I am surprised you are crediting this guy with "Leading the American Food Revolution" when American-born FoodSmart Author and FoodSmart Alliance founder Diana Hunter has been touring the country appearing on dozens of tv stations doing the same stuff and more for nearly a year with her "Be FoodSmart" National Tour. She's an actual food researcher who's coordinated with researchers all over the globe, and is credited with, among many other things, having companies change their labeling, having the FDA make changes to their web content, and having the National Institutes of Health change their inaccurate information about calcium. I can only imagine you are not familiar with this lady, though I don't know how. :)
11:26 AM on 04/07/2010
I can't believe so many people are reacting negatively to the one thing that should be obvious will make a difference in the lives of our children and nation!

I applaud Jamie's efforts and hope the best for his endeavors to change the eating habits of those kids.

If he weren't marginally famous he wouldn't have the "clout" to gain this kind of exposure. So why knock it? Knock something ridiculous like gossip about cheating celebrities if you must knock something.

More power to him. I hope this starts a food revolution. Nothing wrong with teaching people to eat more natural , unprocessed foods. You can still have the occasional junk food. Moderation..... like the 80/20 rule. Eat healthy at least 80 % of the time and hopefully the 20 % won't kill ya ;-)
01:55 PM on 04/06/2010
Western diets and Western bowel habits cause Western disease (1).

Jame O and Michelle O are entirely correct. There is no point eating food products (with bar codes) when we are designed to eat proper food (without bar codes).

Physical efforts during defecation (or first labors) do most of the damage to our autonomic nerves and cuase most diseases. It is a no-brainer - remove the Coke machines, ban MacDonalds, get the kids growing things and exercising every day. Nothing else will do - and any mother passing fast food through the fence at lunchtime should be banned from the school precinct as "irresponsible and misguided".
03:13 AM on 04/06/2010
Jamie can say what he wants. The proof is in the pudding (which you probably shouldn't eat) on his show. This is an exercise in preaching to people considered socially undesirable disguised as a "revolution." If the show is about real food, I don't see why he doesn't spend more time talking about that than he does hounding already busy mothers about the various ways in which they are "killing" their children. Furthermore, his condescension towards "lunch ladies" has been clear and present from the outset. The show is incredibly sexist in these regards, which I think is perturbing to say the least, particularly for anything purporting to be a "revolution."

Jamie Oliver is a marginal celebrity (at best) in the United States. And he's currently trammeling on the work of people who actually work with communities every single day. I can only hope that his marginal celebrity does not lead to this pressing issue receiving all glitz and donothingness of other celebrity endorsed causes.

In short, I suppose you could say that I definitely think we need a food revolution (not just for health, but for human rights as the current system in the United States is predicated on multiple violations of workers' rights), but that we certainly don't need Jamie Oliver!
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HUFFPOST SUPER USER
awlff
biker,photographer,dog lover
12:48 AM on 04/06/2010
The best program on tv ! Why? Because an outsider with no agenda other than ratings and selling cook books is telling and showing America what a lopsided war on health and health care is in this country.What chance is there to grow up healthy is there if you attend public school?Jamie Oliver exposes the guidelines and rules governing meals at schools for the nonsense that they are.
Shining a light on the food factories and chemicals in the American food supply is a public service.
Hopefully someone in our education system will see this as an opportunity to teach students a rigorous curriculum with our food supply as a core subject.Chemistry,biology, biochemistry and nutrition can be taught while teaching students to grow fruits and vegetables organically.Business and economics can be taught while the students study how local farms operate in contrast to mega food conglomerates.
Reality tv is just another product on tv .Branding it as reality is pure marketing.Kinda of what they do to our "food".
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HUFFPOST COMMUNITY MODERATOR
Clare53
11:29 PM on 04/05/2010
I've been watching Jamie Oliver's show and although I'm rooting for him all the way (and for the first lady), I fear he is fighting a losing battle.
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HUFFPOST SUPER USER
HealthHabits
09:58 PM on 04/05/2010
As much as I admire Jamie's attempt to improve the diet of America's children, I feel that the "tv" aspect of the program is the type of heavy-handed faux reality tv typical of the worst sort of "lifestyle" tv.

With that said, I will continue to watch the show.

On a slightly different note, the guys at South Park took a small jab at Jamie and his food revolution in the latest episode

http://www.healthhabits.ca/2010/04/05/obesity-deathmatch-jamie-oliver-v-s-the-colonel/
07:58 PM on 04/05/2010
blooger: don't be ridiculous. alice waters changed the way americans think and prepare food, and started the food revolution in american when oliver wasn't much more than tyke.

if you really seek to "amplify the voices of women changemakers" , you should know that and celebrate that, not some bad boy chef 3 decades late to the healthy organic food revolution.
09:35 PM on 04/05/2010
THANK YOU, GunneraGirl!! Perhaps its because people like Alice Waters don't dumb down the current challenges to the US food system into pre-digested dichotomies that don't allow her work to be more widely known -- but she has done much to change food culture in schools and communities by respecting the innate knowledge each person can bring to the discussion.

There's no need to make industrial chicken nuggets in front of children to change their dietary habits in Water's world -- through youth-oriented agriculture projects which Waters works in conjunction with the Berkeley school system, young people readily learn -- and eat -- the lifelong patterns of behavior which can only assist them emotionally and health-wise in later years. Most importantly, she respects the fact that her work is built upon others and is part of a growing movement -- from Wendell Berry and the Slow Food movement to community-supported agriculture and the countless youth-oriented agriculture programs -- which has worked together to change the national dialogue on food and health.
09:57 PM on 04/05/2010
Who is Alice Waters? Don't put Oliver down when he is trying to do a good thing.
10:42 PM on 04/05/2010
do good things for himself and himself alone.

i won't even stoop to answer your question regarding someone who is a national treasure.
GraceNotes
We live for books.
08:53 AM on 04/06/2010
If you put Waters' name into Google, you would know who she is. Alternatively, there is probably a building in your community called the library.
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HUFFPOST COMMUNITY MODERATOR
KJLSanDiego
05:08 PM on 04/05/2010
I wake up daily to the battle that is me versus my genes. My body is practically programmed to be overweight because of a variety of physical issues I deal with, but I am dogged determined to be at a "normal" and "healthy" weight. It's hard to eat right and exercise, but even those of us with cr@ppy genetics can stay fit!
04:27 PM on 04/05/2010
Thanks, Jamie! Continue with the good work.
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HUFFPOST BLOGGER
Tom Matlack
Man, Husband, Dad, Writer, Venture Capitalist
03:54 PM on 04/05/2010
I have to agree here. I am pretty tired of reality TV in general so it was with great trepidation that I sat down with my wife to watch Jamie (she loves his cookbooks). There is something true about this guy. Yes sure the drama and tears are sometimes a bit much. But he is going right at the heart of something important and he is doing it in a noble way. Our kids are in grave danger--for any number of reasons in my view. But Jamie uses food and obesity as a way to get at the heart of what is wrong and make positive change. I end up really liking him and rooting that he can change the way kids eat not just in one town in West Virginia but around the world.
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HUFFPOST BLOGGER
Tabby Biddle
women's leadership expert, writer & writing coach
04:58 PM on 04/05/2010
I hear you Tom. I am not a reality TV show fan. However, in this case, as you say -- "Yes sure the drama and tears are sometimes a bit much. But he is going right at the heart of something important and he is doing it in a noble way." Jamie has a huge audience, and I think it is absolutely fantastic that he is using his voice and expertise with food to get at the heart of what is wrong and make positive change. If it's going to take reality TV to do it, I can support that.
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MTinMO
Finding truth & balance
03:49 PM on 04/05/2010
Healthy eating, combined with not vegging out in front of the TV, computer or video games will make a difference in weight issues. Children should be required to do a certain amount of moving and if adults do it too, the example makes it easier. Healthy foods and some exercise will make a huge dent i obesity. I am glad Jamie's show is on because it reaches more people than some of the existing programs to promote healthy eating. I found it horrifying that children could not identify ordinary fruits and vegetables by sight- at least things like tomatoes, carrots, cauliflower etc, Something wrong with that picture. The first lady is setting a great example with the White House garden and changes in things like the Easter Egg Roll- something about hopping, active games and healthy treats?
02:14 PM on 04/05/2010
Jamie Oliver is just jumping on a bandwagon that has been on the roll in the US for at least ten years -- his television expose will certainly not eclipse the mountains of work that is being done throughout the nation ALREADY by the Farm to School movement, the American Community Gardeners Association, and countless other organizations which actually work with citizens on a day-to-day basis to improve the diets of communities through real reforms: lobbying for food stamps to be used at farmer's markets, changing USDA regulations to allow local food vendors to serve fresh food to schools, and employing youth to work on farms and develop as food security ambassadors for their neighborhoods.

I realize all these groups create the mass of little people who are often overlooked for the flashy celebrity endorsement, but perhaps looking into these groups would actually make this article a sincere effort at speaking upon these topics.
04:26 PM on 04/05/2010
No he isn't. He's already made changes in England. This show is a way to get the information to many people who never even thought before they put garbage in their mouths.
04:57 PM on 04/05/2010
Sorry to tell you, I've been working on this issue in the US since the early 90s with children and other concerned groups (farmers, nutritionists, doctors, parents, etc.). Sedentary activities such as television watching is a major cause of obesity in the US, so I don't really see how spending more time in front of it actually helps people get up and exercise.

This story just continues to perpetuate the erroneous notion that people can only respond to celebrity figures to change their lives instead of empowering individuals and communities to create needed changes -- just because the writer is ignorant of these other actions, does not mean they don't have just as much, if not more, impact than a superfluous television show designed to entertain rather than inform.
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Tabby Biddle
women's leadership expert, writer & writing coach
05:05 PM on 04/05/2010
Your point is well taken. I absolutely agree that there have been many groups in the US working on this issue for years. Thank goodness, and kudos to their hard work and dedication. I think the fact that Jamie is using his celeb on the issue will only help all of the other groups. It's a team effort to make change. Whether we like it or not, we do live in a celebrity culture -- and celebs have the ear of millions of people around the world. If Jamie can use his platform for this positive cause, providing actual healthy menus, recipes, how-to cooking videos, and other action steps for schools and families, I am all for it. The more people on board making small changes (which I think Jamie's show inspires), the bigger healthy results we will get.
05:42 PM on 04/05/2010
I agree with you, Tabby. The more exposure this serious issue gets, the better. I see no need or reason to put down Jamie's efforts just because he's famous in some circles. I'm sure most of America has never even heard of him.