While companies want us to share our likes and information about ourselves, that doesn't mean we have to. Nothing requires people to use +1 or any other "social" feature that discloses information about us.
Yesterday, Google announced the arrival of +1, a tool that adds an element of social networking to the company's search engine. If you think it bears any similarity to Facebook's "Like" button, you are not alone.
If Google's new "+1" is what insiders think it is, 2011 could very well be the year Google figures out how do social its way, the right way, and across its already-social platforms and search services.
The current fate of farmers in India is a tangled hierarchy that involves politics, agro-business, multinationals, trade liberalization, global subsidies, the environment, water, ethics, and human rights.