At a time when advertisers approach some broadcast TV buying with caution, they are showing a very healthy interest in one of its most venerable (and ...
Jack Myers | Posted 06.19.2009 | Business
The drive toward increased media commoditization is more than a cost-reduction strategy by advertisers. Rather, it represents a dramatic restructuring of their priorities.
Cenk Uygur | Posted 03.11.2009 | Entertainment
This firing is political. Kellogg is choosing sides with the minority of the country that cares about so-called moral improprieties like this. As a business, is that the side it wants to be on?
Huffington Post | Posted 01.10.2009 | Media
When NBC Universal Entertainment co-chair Ben Silverman was hyping Jay Leno's prime time turn at Tuesday's press-conference, one of the adjectives he ...
Lucas Conley | Posted 05.30.2008 | Business
As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.
New York Times | STUART ELLIOTT | Posted 03.28.2008 | Business
Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...
HuffingtonPost.com | Sam Stein | Posted 03.28.2008 | Politics
At least four major firms have pulled advertising from Michael Savage's nationally syndicated radio show following a campaign highlighting his inflamm...
Jim Gilliam | Posted 10.12.2008 | Media
Imagine a world where every time Fox said something outrageous, thousands of people across the country called local Fox advertisers and urged them to pull their ads immediately.
MediaWorks | Brian Steinberg | Posted 11.21.2009 | Media