Embedded TV Ads: Here Comes the Spin
We know product placement when we see it; those branded props are a growing irritation. However, product integration is a very different story.
Advertising
Go Get 'Em, Bob!
Charles Warner | Posted 07.24.2008 | Media
Read More:
Snickers,
Bob Garfield,
Omnicom,
Tv,
Advertising,
Matthew Shephard,
Hate Speech,
Bigoted Advertising,
Media News
It's time that all of us who watch TV and see irresponsible hate mongering begin to voice our repulsion and punish the offenders by not buying products that are advertised irresponsibly.
Diagnosis: Obsessive Branding Disorder (Symptom #1 -- Volume)
Lucas Conley | Posted 07.16.2008 | Business
So for those who argue that advertising hasn't really changed in the past fifty years, try giving the advertisers just what they've been asking for -- a little bit of your attention.
This Blank Ad Space Brought To You By...
Andrea Learned | Posted 07.15.2008 | Business
Read More:
Marketing,
Marketing Trends,
Advertising Trends,
Advertising,
Consumer Interest,
Boarding Pass Ads,
Business News
Imagine a big, blank white page: What if corporations paid for ad space but then left it blank, with a simple one-liner message: "This blank space in your day brought to you by Super Savvy Brand?"
Man Sells Ad Space On Leg To Raise Money
Guardian | Jemima Kiss | Posted 07.10.2008 | Business
Read More:
Legvertizing,
Guerilla Marketing,
Headvertizing,
Advertising,
Legvertising,
James Stewart,
Tattoo Advertising,
Headvertising,
Tattoo,
Selling Your Body,
Selling Tattoos,
Tattoo Ad,
Business News
New Zealander James Stewart is taking guerrilla marketing to a new level this summer by selling tattoos as advertising space on his leg in a bid to ra...
In Media and Advertising, the Investor Is King and This Emperor Has No Clothes
Jack Myers | Posted 07.08.2008 | Media
Decisions impacting the long-term health and vitality of the media and advertising business are being impacted by executives who have little at stake beyond short-term financial goals.
News Update: Obama to Accept Nomination on the Moon
William Klein | Posted 07.07.2008 | Politics
Barack Obama will accept the Democratic presidential nomination on the Moon, and not as previously reported Denver's Invesco Field at Mile High, a 76,...
Primer Impacto: How Spanish-Language Ads Could Decide The Election
HuffingtonPost.com | Seth Colter Walls | Posted 06.30.2008 | Politics
Read More:
John McCain,
Latino Voters,
Advertising,
Immigration,
Hillary Clinton,
Barack Obama,
Politics News
In a year of political milestones, prepare to add one more to the heap. Come this fall, Spanish-speaking Americans -- a community not always paid the ...
What Do Advertisers Want? "Spot Runner" Knows
Jerry Weinstein | Posted 06.25.2008 | Business
Read More:
Google,
Spot Runner,
Media News,
Advertising,
Google Advertising,
Online Advertising,
Business,
Business News
If Spot Runner has evolved to much more than an agency cutting local ads for local businesses, this emphasis still remains core to its mission.
My Swimsuit Issue
Lloyd Garver | Posted 06.24.2008 | Home
It's finally summer, the living is easy, and sex in the media is even easier. As you read this, you are participating in history. This is the first sw...
The Best Worst Commercials You've Never Seen
Charlotte Hilton Andersen | Posted 06.23.2008 | Media
Read More:
Ads,
Bill Clinton,
Ikea,
Worst Commercials,
Sperm,
Guns,
Levis,
Banned Commercials,
Commercials,
Xbox 360,
Advertising,
The Matrix,
Lorenzo Lamas,
Marketing,
Condoms,
Hitchhiker,
Scream,
7-Up,
Durex,
Media News
7-Up. Condoms. Levis. Condoms. XBOX 360. More Condoms. Beer. And... Viagra. No, this isn't Bill Clinton's shopping list. These are just some of the products whose commercials have been recently banned -- And I have no idea why.
Promax/BDA Highlights Creativity... But Not Innovation
Nina Spezzaferro | Posted 06.23.2008 | Business
Each year the Promax/BDA conference to discuss the role of marketers in the monetization of media. As a first-time attendee, I was struck by the failure to address the disconnect between creativity and innovation.
Ad Execs Threatened By Web
The New York Times | ERIC PFANNER | Posted 06.23.2008 | Business
Read More:
Google,
Google Advertising,
Cannes Lions Festival,
Online Advertising,
Advertising,
Microsoft,
Microsoft Advertising,
Rupert Murdoch,
Ad Industry,
Yahoo Advertising,
Murdoch Advertising,
Yahoo,
Business News
The growing advertising ambitions of technology powerhouses like Google and Microsoft are creating alarm in the executive suites of ad agencies. At a...
Advertisers Continue to Embrace Network TV
Jack Myers | Posted 06.17.2008 | Home
On May 13, in advance of network television's fabled Upfront Week, I published my forecast for the overall economic issues that I expected would emerg...
Single Boomers: Marketing Myths and Mistakes
Bella DePaulo | Posted 06.13.2008 | Business
Read More:
“Sex and the City,
Single Boomer Women,
Single Men,
Friends,
Sales,
Golden Girls,
Relationships,
Housing,
Children,
Matrimania,
Marital Status,
Single Boomers,
” Empty Nesters,
Travel,
Singles,
Myths,
Friendship,
Boomers,
Singlism,
Advertising,
Spending,
Desperate Housewives,
Marketing,
Consumers,
Singled Out,
Real Estate,
Demographics,
Finances,
Single Person Households,
Business News
Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.
Grandparents.com CEO Says Targeting Life-Stages is More Important Than Demographics
Nina Spezzaferro | Posted 06.11.2008 | Business
Read More:
Cbs,
Yahoo!,
Hallmark Channel,
TV Land,
grandparents.com,
Age Groups,
Online Advertising,
Advertising,
Grandparents,
Business News
With new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a particular age or gender.
Cool Ad: Most Dangerous Species (Of Pollution) In The Sea
GreenUpgrader.com | Posted 06.04.2008 | Green
This cool ad by Klas Ernflo was commissioned by the Government of Catalunya to raise environmental awareness and help keep the Mediterranean sea clean...
Bad News For Paranoiacs
Charlotte Hilton Andersen | Posted 06.03.2008 | Living
Read More:
Ads,
Philadelphia,
Conspiracy Theory,
Paranoid,
New Technology,
Billboards,
Britney Spears,
Paranoia,
Cameras,
Racial Profiling,
Hidden Cameras,
Manhattan,
Advertising,
Marketing,
Voyeurism,
Demographics,
Big Brother,
Quividi,
Living News
In addition to places with known cameras, usually for security purposes like 7-11s, London and everywhere Britney Spears goes, cameras are now filming you from billboards.
Why Digital Media Investments are Under-Performing and How to Improve Their Value
Jack Myers | Posted 06.03.2008 | Business
Advertisers are being pulled in multiple directions; there are new media alternatives virtually every day and ad budgets are splintering into micro-fragments.
Television Unplugged? The Verdict on This Year's TV Upfronts
Jerry Weinstein | Posted 06.02.2008 | Media
Read More:
Lifetime,
Upfronts,
Myspace,
Nielsen,
Fox,
Tnt,
Cbs,
Comscore,
Merrill Lynch,
Apple,
NBC Experience,
Cnet,
B.E.T.,
Disney,
Gossip Girl,
Ugc,
Cw,
Abc,
Unilever,
Univision,
Kimmel,
Pbs,
Nbc,
Hbo,
Espn,
Fox Business Channel,
Advertising,
Comedy Central,
Hulu,
Fox News,
Trutv,
Pepsico,
Nbcu,
Moonves,
Ign,
Ostroff,
Tbs,
Zucker,
Turner,
Silverman,
Media News
Think of it as the Big Bang of Video.
Media Companies Endangered by Failure to Discard Outdated Business Models
Jack Myers | Posted 05.27.2008 | Media
Even with content now available 24/7 365 days-a-year, the fundamental digital media business models remain locked into very traditional patterns.
Do We Need Another Queen for a Day?
Candy Spelling | Posted 05.24.2008 | Entertainment
Read More:
Audience Votes,
Reality TV,
Game Shows,
Product Placement,
Television,
Oprah,
Advertising,
Hardships,
Entertainment News
I though younger generations would never have to see the show Queen for a Day, where to the saddest people in America humiliate themselves. I was wrong.
Full-Page "Women Count" Ad for Hillary Excludes 28 Million Women
Bella DePaulo | Posted 05.24.2008 | Media
Read More:
Law,
Single Men,
Children,
Single Mothers,
Matrimania,
Fox,
Media,
Scholarship,
Singles,
Federal Funding,
Marriage,
Singlism,
Los Angeles Times,
Social Movements,
Demographics,
Single Women,
Voting,
Second-Wave Feminism,
Abc,
Women,
Work Life Balance,
Political Ads,
Feminism,
USA Today,
Advertising,
WomenCount PAC,
New York Times,
Hillary Clinton,
Academia,
2008 Presidential Candidates,
Higher Education,
Widows,
Media News
The ad funded by "Women Count" counts every woman -- as long as she is married. I wonder, are single women also invisible to Hillary?
What's a Little Marketing Between Friends? Two Years Hard Time
Lucas Conley | Posted 05.23.2008 | Business
Read More:
Procter and Gamble,
John Mackey,
Steve Grover,
Advertisers,
NASCAR.,
Word-of-Mouth,
Pr,
Madison Ave,
Marketers,
Web 2.0,
Marketing,
Advertising,
Flog,
Public Relations,
Consumers,
Customers,
Astroturf,
Tremor,
Wom,
Vocalpoint,
Business News
As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.
Links to Other Diversions and Conversation-Starters
Jack Donaldson | Posted 05.20.2008 | Living
Read More:
Ikea,
Advertising,
Comdey,
Youtube,
Pretty Boy Bam Bam,
Aaron Karo,
Dave Chappelle,
Saturday Night Live,
Hulu,
Bobby Fisher,
Blake Lively,
Monty Python,
Ifc,
Elisha Cuthbert,
Nerve,
Discovery,
Internet,
Procrastination,
Links,
Gossip Girl,
Living News
The Internet is a pretty vast place, so I compiled a cheat sheet of links for the week: a veritable potpourri of diverting videos, articles, commercials, and music.
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N. E. Marsden | Posted 07.25.2008 | Entertainment