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Advertising Industry

How Many Languages Do You Need to Speak in the Creative Industry?

Tom J. Hidvegi | Posted 05.28.2014 | Business
Tom J. Hidvegi

The quintessential elements of bringing relevance to the table is listening, learning and responding. However, in order to respond, I believe at least four languages are essential to success

What If There Were No Ads

Tom J. Hidvegi | Posted 02.15.2014 | Media
Tom J. Hidvegi

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

Lindsay Pattison: How We Combat Workplace Stress and Promote a Culture of Well-being

Lindsay Pattison | Posted 10.12.2013 | Business
Lindsay Pattison

All stress isn't bad stress -- just the right amount of pressure can be a powerful motivating force. But as employers, we have to look out for the warning signs of workplace stress among our staff, lead by example and inject a healthy dose of well-being and support into our company cultures.

When Frankie And Annette Saved Chrysler

James A. Kiewel | Posted 06.18.2013 | Fifty
James A. Kiewel

Clearly, the Ram Charger was going to be famous. And so was I! Four months in the training program, and I was about to become the Youth Marketing King of Madison Avenue!

Advertising's Human Crisis

William Manfredi | Posted 04.24.2013 | Business
William Manfredi

Advertising executive was named "the most overrated job of 2012" by job-search website CareerCast.com. Indeed, while the public looks at advertising and imagines offices populated by suave Don Draper clones, here in the real world, the industry is facing a talent crisis.

Mad Men Through The Boomers Lens: Don Offers Up Some Harrison Ford-Styl

Steven C. Eisner | Posted 07.21.2012 | Fifty
Steven C. Eisner

Now that Don is back, he appears determined to make SCDP succeed

Social Creativity: Marketers Unite!

Mike Parker | Posted 01.14.2012 | Media
Mike Parker

Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.

How Much is Enough, Really?

Cassie Hughes | Posted 12.04.2011 | Business
Cassie Hughes

A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.

Capturing the Spirit of Advertising Week

Nancy Hill | Posted 12.02.2011 | Business
Nancy Hill

While you're racing around New York City for the many events, I want you stop and, pardon me, remember to smell the roses.

Wish Us Luck: We Are Chevy's Advertising Agency

Jeff Goodby | Posted 05.25.2011 | Business
Jeff Goodby

Advertising Chevrolet is an interactive study of what Americans think and feel at any given moment. You have to gauge that psychological landscape and, whether you succeed or fail, you find out fast.

"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.

Mad Men Style: The Best of the Sixties

Stephen Drucker | Posted 05.25.2011 | Style
Stephen Drucker

To get me through the final countdown, I've been looking through old issues of House Beautiful and found some real Mad Men style from the sixties.

Can You Trust Your Psychiatrist?

Lloyd I. Sederer, MD | Posted 11.17.2011 | Healthy Living
Lloyd I. Sederer, MD

If you can't trust big Pharma with its capacity to influence doctors then how can you trust your psychiatrist?

Ad Industry Forecast: '08 Is Fine, Watch Out For '09

AdAge | Jeremy Mullman | Posted 05.25.2011 | Media

Merrill Lynch last week became the first major U.S. investment bank to declare the U.S. economy in recession. Two days later, Goldman Sachs jumped in,...