Entering a porta-potty is usually an invitation to hold your nose and pray for the best. But what if the anticipated yuckiness became a gateway to som...
After uploading their newest commercial, "Liar Liar", to their official YouTube channel, Skittles is receiving a bit of backlash from Adweek, a popula...
One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'
NEW YORK -- As young creative types hop on their bikes and head off to work, they're increasingly arriving in the Brooklyn neighborhoods of Dumbo and ...
There are times when a commercial starring an athlete can be as visually engaging and well produced as a short film. There are other times when a comm...
Last week, Taylor Swift released her first perfume into the world with a commercial that promises instant princesshood to anyone who can cough up $59....
For nearly three decades, the final episode of "M-A-S-H" ranked as the highest-rated television program ever to air in the United States. But it is be...
If Don Draper, the Madison Avenue powerhouse of "Mad Men" fame, were around today to tap the power of social media, he might unleash a campaign that l...
In honor of Advertising Week 2011, a time when advertisers gather to exchange ideas, celebrate great work, and discuss industry goals, we've decided t...
Wolff, who has been attending the Paley Center for Media's International Council (IC) forum, didn't entirely refute the Post's latest claims, but he ...
Why is it still so shocking to see gay people in mainstream ads? At a time when every other demographic is practically shoehorned into marketing for t...
Despite its myriad changes and the changing world around it, the basic principles of the upfront have stayed pretty much the same: a marketplace so po...
The magazine industry emerged this year from the most perilous downturn in its history with a set of unmistakable powerhouse titles celebrated here in...
We mentioned this back in February, and now it appears to be happening: Brandweek and Mediaweek published their final print versions today, and will b...
Michael Wolff, the award-winning journalist and entrepreneur, was named editorial director of AdweekMedia, the umbrella brand of Adweek, Mediaweek and...
How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?
In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable mult...
Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...
The results of the study seemed to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like search and email.
The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page perfor...
Burger King's new marketing campaign -- called the WHOPPER Sacrifice and created by Crispin Porter Bogusky: Delete ten of your Facebook friends and you're rewarded with a coupon for a free Whopper.