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Adweek

Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Measure Ad Impact

Posted 11.21.2009 | Technology

Read More: Brand Lift, Sheryl Sandberg, Nielsen, Adweek, Facebook COO, Facebook Advertising, Facebook, Facebook Nielsen, Facebook Ads, Nielsen Brand Lift, Technology News

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

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Forbes.com Study Shows the Gaps Left Open in the Brand Advertising Sales Proposition Online

Jarvis Coffin | Posted 07.03.2009 | Media

Read More: Media Post, Adweek, Online Advertising, Internet Advertising, Forbes.com, Media News
Jarvis Coffin

The results of the study seemed to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like search and email.

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Economist, Elle Named AdWeek's Top Magazines

AdWeek | Posted 04.23.2009 | Media

Read More: Adweek, Elle, Economist, Magazines, Media News

The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page perfor...

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How Many Friends Would You Give up For a Whopper?

Dr. Irene S. Levine | Posted 02.11.2009 | Style

Read More: Relationships, Defriend, Burger King, Crispi Porter + Bogusky, Media, Facebook, Friendship, Friendships, Frenemies, Advertising, Defriending, Jeff Benjamin, Marketing, Whopper Sacrifice, Delete, Breaking Living News, Adweek, Style News
Dr. Irene S. Levine

Burger King's new marketing campaign -- called the WHOPPER Sacrifice and created by Crispin Porter Bogusky: Delete ten of your Facebook friends and you're rewarded with a coupon for a free Whopper.

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