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Adweek

More Downsizing At Microsoft

The Huffington Post | Ron Dicker | Posted 07.12.2012 | Technology

Microsoft on Wednesday cut an undisclosed number of advertising jobs but tried to put a positive spin on the move. "I can assure you we're thinking...

Richard Beckman, Prometheus CEO, Steps Down

The Hollywood Reporter | Posted 08.29.2012 | Media

Getty Images Richard Beckman departs transformed media company. The CEO of Prometheus Global Media is stepping down....

WATCH: Porta-Potty Turns Out To Be Luxurious IKEA Bathroom

The Huffington Post | Ron Dicker | Posted 05.08.2012 | Business

Entering a porta-potty is usually an invitation to hold your nose and pray for the best. But what if the anticipated yuckiness became a gateway to som...

Does This Skittles Commercial Promote Bullying?

The Huffington Post | Laura Hibbard | Posted 03.28.2012 | Home

After uploading their newest commercial, "Liar Liar", to their official YouTube channel, Skittles is receiving a bit of backlash from Adweek, a popula...

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Matt Sledge

Brooklyn Agencies Aren't Trying To Rival Madison Avenue

HuffingtonPost.com | Matt Sledge | Posted 12.04.2011 | New York

NEW YORK -- As young creative types hop on their bikes and head off to work, they're increasingly arriving in the Brooklyn neighborhoods of Dumbo and ...

Athlete Car Commercials: The Bad, The Ugly, And The Even Worse

Posted 12.04.2011 | Sports

There are times when a commercial starring an athlete can be as visually engaging and well produced as a short film. There are other times when a comm...

The Canon Of Celebrity Perfume Ads

The Huffington Post | Mallika Rao | Posted 12.04.2011 | Home

Last week, Taylor Swift released her first perfume into the world with a commercial that promises instant princesshood to anyone who can cough up $59....

WATCH: Best Super Bowl Commercials Of All-Time

Posted 12.03.2011 | Sports

For nearly three decades, the final episode of "M-A-S-H" ranked as the highest-rated television program ever to air in the United States. But it is be...

Bianca Bosker

If Mad Men's Don Draper Had Social Media

HuffingtonPost.com | Bianca Bosker | Posted 12.03.2011 | Technology

If Don Draper, the Madison Avenue powerhouse of "Mad Men" fame, were around today to tap the power of social media, he might unleash a campaign that l...

WATCH: 9 Unfortunate Birth Control Commercials

Posted 11.30.2011 | Women

In honor of Advertising Week 2011, a time when advertisers gather to exchange ideas, celebrate great work, and discuss industry goals, we've decided t...

Michael Wolff Not Worried About Latest Reports Of His Ouster

Reuters | Jack Shafer | Posted 11.16.2011 | Media

Wolff, who has been attending the Paley Center for Media's International Council (IC) forum, didn't entirely refute the Post's latest claims, but he ...

The 50 Gayest Ads Ever

Adweek | September 30 2010 | Posted 08.30.2011 | Media

Why is it still so shocking to see gay people in mainstream ads? At a time when every other demographic is practically shoehorned into marketing for t...

Live From Cannes: The Future According To Eric Schmidt

Dylan Byers | Posted 08.23.2011 | Technology
Dylan Byers

Google chairman talks of the next trillion-dollar industry.

Inside The Wild World Of The Early 'Upfront'

Adweek | September 19 2010 | Posted 07.09.2011 | Media

Despite its myriad changes and the changing world around it, the basic principles of the upfront have stayed pretty much the same: a marketplace so po...

Adweek's 2011 Hot List: The Year's Top Magazines

Adweek | Lucia Moses | Posted 06.25.2011 | Media

The magazine industry emerged this year from the most perilous downturn in its history with a set of unmistakable powerhouse titles celebrated here in...

Michael Wolff Folds Two Magazines

FishbowlNY | Chris O'Shea on April 11, 2011 4:48 PM | Posted 06.12.2011 | Media

We mentioned this back in February, and now it appears to be happening: Brandweek and Mediaweek published their final print versions today, and will b...

Michael Wolff To Lead Trade Magazine Group

mediaweek.com | Posted 05.25.2011 | Media

Michael Wolff, the award-winning journalist and entrepreneur, was named editorial director of AdweekMedia, the umbrella brand of Adweek, Mediaweek and...

Internet Media Value Does Not Require Further Integration

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

How about we stop fishing in our pockets for the keys and get comfortable with the media value of the Internet as it exists right now, on this side of the door, as furnished by all of the relevant content?

'Get A Mac' Named Ad Campaign Of The Decade

mashable.com | Posted 05.25.2011 | Technology

In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable mult...

Nielsen, Facebook: New 'Brand Lift' Online Marketing Product Will Launch

Posted 05.25.2011 | Technology

Facebook and Nielsen announced details regarding their new online advertising platform, 'Brand Lift', which will give advertisers better insight into ...

Forbes.com Study Shows the Gaps Left Open in the Brand Advertising Sales Proposition Online

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The results of the study seemed to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like search and email.

Economist, Elle Named AdWeek's Top Magazines

AdWeek | Posted 05.25.2011 | Media

The Hot List and 10 Under 60 Hot list annually recognize consumer magazines with a recent track record of standout advertising revenue and page perfor...

How Many Friends Would You Give up For a Whopper?

Dr. Irene S. Levine | Posted 05.25.2011 | Style
Dr. Irene S. Levine

Burger King's new marketing campaign -- called the WHOPPER Sacrifice and created by Crispin Porter Bogusky: Delete ten of your Facebook friends and you're rewarded with a coupon for a free Whopper.