Judging from the hype that preceded its arrival -- the cover of Time magazine! and Newsweek! endless chatter from media folks looking for a Messiah to technophiles anxious to get their hands on the latest gadget -- you'd think everyone was clamoring for an iPad. Well, not quite.
Who needs a yearly Macworld in San Francisco when, as the release of the iPad last month showed, we're living in bigger, non-stop Mac world? Through its Apple stores -- and, just as important, through its own web site -- Apple reaches and educates its customers.