Cloud-based business applications, also called Software-as-a-Service (SaaS), are leveling the playing field for small companies worldwide. Instead of buying servers and other infrastructure, and hiring an IT team to run it, small business owners can simply subscribe to powerful apps that can help them save time and lower costs on everything from accounting, to customer service, to marketing, and beyond.
I was nearing the end of the workday and found myself short of things to do. Working off a tip from a friend, I downloaded an app called Now., a lifestyle app that tracks events in your area, aggregating all surrounding venues, as well as live-streaming visual data from others who have checked into that event.